News and articles
Preston TradeCenter: instant in-store data
Date: 2008-05-21 08:00:00
Market data is increasingly important for the FMCG sector. Accurate and fresh in-store data is needed. However, few manufacturer actually have an accurate picture of their in-store presence regarding specific...
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One more year?
Date: 2008-05-21 08:00:00
A year ago, we wrote that Hungarian legislation on adopting the guidelines about unfair trade practices accepted by the EU Commission in 2005, is to be passed by 11. June...
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Libero Up&Go Spring Collection
Date: 2008-05-21 08:00:00
The coolest nappies in the world ! Libero has been the first in the market to make nappies trendy and fun....
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Sunshine after rain?
Date: 2008-05-21 08:00:00
Market research data was analysed at the April 17. meeting of the Trade marketing Klub An analysis of the recession in retail trade seen in 2007, viewed in international context...
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Good start for Henkel
Date: 2008-05-21 08:00:00
Revenues of Henkel rose by 1.7 per cent in the first quarter. All divisions contributed to growth. Organic increase, including the effects of changes in exchange rates, was 3.3 per...
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From Nestlé to Rauch
Date: 2008-05-21 08:00:00
Zoltán Jakab became sales director of Rauch Hungária Kft. on 1. April. He had previously worked for Nestlé Hungária in various positions for a period of 14 years. He began...
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Environment-friendly detergents in flasks
Date: 2008-05-21 08:00:00
Ladies & Gentlemen Hungary Kft. began distribution of Ecover products in the autumn of 2007. Ecover is the leading manufacturer of bio and eco-detergents. Ecover products are to be distributed...
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Industry above inflation
Date: 2008-05-21 08:00:00
Domestic industrial prices were up by 10.8 per cent in March compared to March 2007, and by 0.8 per cent compared to February. Industrial export prices were 0.3 lower on...
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Martinique: dream world full of controversy
Date: 2008-05-21 08:00:00
Martinique, an overseas territory of France is 7,000 kilometres from Budapest. The beaches are beautiful, the vegetation is lush, but we cannot fail to notice the many controversies. Martinique is...
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Libero pelenka innováció
Date: 2008-05-21 08:00:00
The latest Libero pant nappies will be available with a flexible side panel from June....
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Big diet in trade marketing
Date: 2008-05-21 08:00:00
This will be the topic of the next TMK meeting to be held on 5. June, at 15,00 PM in the garden of Szépkilátás Szamos confectionery (Bp. XII. Szépkilátás u....
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Recognition for Henkel PR strategy
Date: 2008-05-21 08:00:00
Henkel has been awarded the PR Report Award 2008 by the magazine PR Report, for the planning of its long term PR strategy. Henkel began its systematic communication focused on...
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Knoppers behind the finishing line
Date: 2008-05-21 08:00:00
Running competitions will be sponsored by Knoppers wafers of Storck this year again. The six events will be used to remind people of the importance of a healthy lifestyle....
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Dish washing liquids for sensitive skin increasingly popular
Date: 2008-05-21 08:00:00
According to data from the ConsumerScan of Gfk Hungária, an average Hungarian household consumes 4.4 litres of dish washing liquid per year. Sales dropped in terms of quantity last year....
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Dynamism is Slovakia and Lithuania
Date: 2008-05-21 08:00:00
According to an Eurostat estimate, retail sales expanded in the 27 EU states by 2 per cent on average in February. Slovakia and Lithuania produced the fastest growth, while sales...
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Charles Fishman: The Wal-Mart Effect
Date: 2008-05-21 08:00:00
It was not easy for me to review a book about Wal-Mart, as though I am quite familiar with European retail, I don’t know much about the American retail business....
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PICK Virsli termékcsalád (Virsli, Chilis, Sajtos, Frankfurter)
Date: 2008-05-21 08:00:00
Innovation among packages sausages: practical separable packaging which can be micro waved and opened without any tools....
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Bumpy road to customer
Date: 2008-05-21 08:00:00
The topic of the conference held by Karrier és Stílus Tanácsadó Kft. on 22. April was the role of forecasting which is an important tool in competition. Melinda Katona from...
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Hungarian weeks in Cora
Date: 2008-05-21 08:00:00
A promotion for Hungarian products was held in Cora stores under the name “Hungarian Weeks” between 24. April and 10. May. As a result of co-operation with manufacturers and suppliers,...
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A creamier kephir under the Milli brand
Date: 2008-05-21 08:00:00
Milli Janga Kaukázusi Kefir + was added to the Milli product line in March. Its special feature is that pro-biotic ingredients with a powerful immune boosting effect have been added....
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More sun lotions sold in warmer climate
Date: 2008-05-21 08:00:00
Demand for sun lotions is growing as a result of climate change. According to data from the Key Account Index of Nielsen, retail sales have expanded by 12 per cent...
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Different lands, different trends in swine
Date: 2008-05-21 08:00:00
Global trends in the market of meat and poultry are monitored by the Agricultural Business Research Institute (AKI). Data from the Market and Price Information System of AKI and KSH...
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Igitur ad astra… it all began with the white Astras!
Date: 2008-05-21 08:00:00
How should we choose? We calculate costs. Fringe benefit or tool? It all began with the white Astras and continued with APEH inspections. Financing is also different nowadays. Leasing or...
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Sonkába göngyölt, Sajtos-fokhagymás, Pulyka grillkolbász
Date: 2008-05-21 08:00:00
New flavours have been added to the Délhús range of grill sausages....
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The silent clerk
Date: 2008-05-21 08:00:00
Innovations by Dunapack Papír és Csomagolóanyag Zrt. were presented at the conference held on 16. April. Shelf Ready Packaging (SRP) was the topic of the presentation held by the first...
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New general director for Herz
Date: 2008-05-21 08:00:00
Endre Nagy was appointed general director of Herz Szalámigyár zRt. on 4. April. He had formerly been the supply chain director of a leading FMCG company. His objective for Herz...
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Zsolt Dunavölgyi leaving IMIGe
Date: 2008-05-21 08:00:00
Zsolt Dunavölgyi is leaving IMIGe Hungária Kft after eight years. He has been the sales and marketing director for several years. Tamás Gády Kayser, managing director will temporarily assume responsibility...
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Spending on safe sunbathing
Date: 2008-05-21 08:00:00
Choosing the right sun lotion is extremely important and people are willing to pay more for sunbathing in safety than before. Unlike other cosmetic categories, the sales of more expensive...
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Consumer expectations deteriorating
Date: 2008-05-21 08:00:00
Consumer expectations showed detectable deterioration in March, while business expectations were also somewhat more pessimistic than before, according to a survey by GKI: Within the competitive sphere, expectations of the...
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