News and articles
When you need a little energy
Date: 2008-09-05 08:00:00
According to Orsolya Varga, trade marketing manager of Energizer, growth in the market of batteries is continuous but slow, with an increasing proportion of consumers choosing quality in the shape...
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Following the gendarme from Saint-Tropez
Date: 2008-09-05 08:00:00
Not much remains from the charm of the French Riviéra seen in the Louis de Funés movies of the 1960’s. Though the landscape and the sea is still beautiful, industrial...
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Fonte Verde természetes ásványvíz 0,75 l PET-kiszerelés
Date: 2008-09-05 08:00:00
The new, 0,75 litre Fonte Verde natural mineral water provides everyday convenience and the most important preconditions for feeling good....
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Twice as many organic products in Cora
Date: 2008-09-05 08:00:00
The number of organic products has doubled in the Törökbálint Cora store since 2007, to almost 500. Bio vegetables fruits are the most popular products, but customers are also beginning...
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STI Display forms regional subsidiary
Date: 2008-09-05 08:00:00
STI group – the number one manufacturer of displays in Europe –formed a subsidiary for supplying the Central-Eastern European market in June. STI Display Hungary Kft will supply creative POS...
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Alcohol-free Dreher reborn
Date: 2008-09-05 08:00:00
Dreher Sörgyárak Zrt launched a new alcohol-free beer in July. Dreher 24 is to replace Dreher Alkoholmentes in the Dreher assortment. It’s available in 0.5 and 0.33 litre bottles and...
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Better educated wine consumers
Date: 2008-09-05 08:00:00
Consumers of wine are changing, or developing or getting easier to influence – depending on the way we look at them. Changes are slow, but apparent. Today’s wine drinkers want...
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Brands are strong among washing powders
Date: 2008-09-05 08:00:00
According to data from the ConsumerScan of GfK Hungária, the quantity of washing powder sold in the first third of 2008 shows stagnation, compared to the same period in 2007,...
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János Kiss in favour of unity
Date: 2008-09-05 08:00:00
Bringing an end to disunity has been one of the objectives motivating János Kiss in accepting the position of chairman of the examination committee of Educatio CulinArtist Chef Academy established...
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(HU) Kereskedelem kínaiul
Date: 2008-09-05 08:00:00
Commerce in Chinese When I recently visited China, I had read the travel guide beforehand to see what I could expect. One of my destinations was Hong Kong, which I...
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KIT KAT Chunky Cappuccino
Date: 2008-09-05 08:00:00
The crispy KIT KAT wafer filled with delicious cappuccino cream is irresistible. Limitált kiadás!...
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A snapshot of Hungarian consumers
Date: 2008-09-05 08:00:00
The Hungarian Consumer Conference 2008 was held for the second time in early June. Unconventional, interactive presentations helped the 200 participants to learn more about Hungarian consumers. Hungarian consumers do...
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Congratulations for winning the Focus!
Date: 2008-09-05 08:00:00
Prizes in the Chio Magyarország promotional campaign concluded on 30. May included 33 Piaggo scooters and a Ford Focus Trend....
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First multi-sensory project in Europe
Date: 2008-09-05 08:00:00
Leroy Merlin has been the first store chain in Europe to use all elements of sensory marketing in a combined way. Mood Media has been contracted to provide music, visual...
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Innovation in wine
Date: 2008-09-05 08:00:00
When the consumers of wine change, wine itself needs to change. But is wine changing, or is the product changing? Wine is not a product before it is packaged and...
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Green line by Bip
Date: 2008-09-05 08:00:00
EVM has launched the Bip Green Line product line, which is the first chemical product developed in Hungary with environmental considerations treated as a priority. Owing to their special formula,...
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Britons shopping, Spaniards saving
Date: 2008-09-05 08:00:00
According to an Eurostat estimate, the volume of retail trade was up by 2 per cent on average in the 27 EU member states in May, compared to 2007. Retail...
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Kozák Ákos: Treasure hunters (A snapshot of Hungarian consumers)
Date: 2008-09-05 08:00:00
It was a little weird, reading a book by an author I know personally quite well. I think it takes a lot of courage to write a book about Hungarian...
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Hygolet Sit Down higiénikus toalettülőke-rendszer
Date: 2008-09-05 08:00:00
100% germ free automatic toilet seat system...
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Possibility for growth in spite of difficulties
Date: 2008-09-05 08:00:00
Representatives of the food marketing business are to meet in Budapest again. The marketing conference of the organisation named CIES – The Food Business Forum will be held on 5-6....
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Häagen-Dazs in Hungary as well
Date: 2008-09-05 08:00:00
The legendary Häagen-Dazs ice cream is now available in Hungary as well. It is sold in 10 flavours by retailers, while the full 24 flavour range is available in the...
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Promo using PDA
Date: 2008-09-05 08:00:00
PDA-s have been issued for the sales team of Promo Power Trade Marketing Ügynökség. The software has been developed with regard to the special needs of their clients. The 20...
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History of BiB packaging
Date: 2008-09-05 08:00:00
Bag in box packaging was patented and first used by Thomas William Carlyon Angove from South Australia. It was intended to replace large (2-5 litre) glass bottles. The original patent...
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The well known Clorox
Date: 2008-09-05 08:00:00
brand represent quality in the eyes of consumers. Product debvelopment is driven by market trends and feedback from consumers. It is very important for us to keep the confidence and...
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The power of strawberry
Date: 2008-09-05 08:00:00
Prices of agricultural products were up by 31.5 per cent in May 2008, compared to May 2007. The average price of plant products was up by 38.3 per cent, while...
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Summer moments
Date: 2008-09-05 08:00:00
With my wife and some friends, we have decided to go touring by car. Our destination was Barcelona via Italy and the Riviera. We have chosen the shortest way, through...
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Infiore150, Infiore50
Date: 2008-09-05 08:00:00
New, 33×33 cm size napkins for gastronomy...
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New marketing officer for SIÓ
Date: 2008-09-05 08:00:00
Krisztina Gurály joined the marketing and sales team of SIÓ-ECKES Kft on 14. July. As trade marketing manager, she will be responsible for partner specific activities, POS activities and materials,...
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Henkel for efficient use of water
Date: 2008-09-05 08:00:00
Henkel is an official sponsor of the World Exhibition to be held in Zaragoza, which will focus on the topic of “Water and Sustainable Growth”. Henkel’s intention is to reduce...
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History of packaging
Date: 2008-09-05 08:00:00
The simplest solution for storing wine in ancient times was to use animal hide, like the Roman legions have used, where soldiers were not allowed to drink water, when serving...
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