News and articles
Everything for the friends of wine
Date: 2009-08-27 08:00:00
After a glass of grand wine one realises that he would like to relive the same experience, but does not have pen and paper with him to jot down the...
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European packaging novelties – from Hungary
Date: 2009-08-27 08:00:00
While companies try to cut packaging costs, most actors on the market decided to go forward: they invent cheaper, greener and more consumer-friendly solutions. – Annual average packaging material use...
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Average wage increase at 1 percent
Date: 2009-08-27 08:00:00
In the first five months of 2009, the gross average wage 1.4 percent higher than a year earlier; in the case of net wages the increase was 1 percent. KSH’s...
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Dr. Oetker Duo Pudingok
Date: 2009-08-27 08:00:00
Thanks to the special recipe and a unique way of preparation, we can enchant young and old in our family by two popular flavour combinations, in three flavour versions....
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Progressive cooperation between domestic manufacturers
Date: 2009-08-27 08:00:00
With a HUF 3 billion investment the cooperation of experts from SIÓ-ECKES and Gramex 2000 bore fruit: a new, aseptic bottling line for Gramex 2000 Kft. Katalin Zarándy of SIÓ-ECKES...
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New managing director at ProgAdat
Date: 2009-08-27 08:00:00
From July 2009 33-year old Tamás Till is the new head of ProgAdat Kft. His task is to set up a new company structure and strategy that would offer innovative...
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Open to the world
Date: 2009-08-27 08:00:00
In the past few years domestic wine consumption slightly decreased, but quality wine sales augmented, together with a growing market share of bottled import wines (which is still below the...
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Trends in Germany
Date: 2009-08-27 08:00:00
FachPack, a packaging trade fair is organised in Nuremberg every three years. The organisers reported the trends in Germany, which are the following: they produce 18.5 million tons of packaging,...
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Foreign markets – Czech Republic
Date: 2009-08-27 08:00:00
According to Nielsen’s Prague affiliate, FMCG retail sales growth is slowing down in terms of value in the Czech Republic. Supermarkets’ share surpasses that of discount stores. Last March-April FMCG...
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Medve Lapka 90 g, ömlesztett sajtok 3 ízben
Date: 2009-08-27 08:00:00
Reformed Medve Lapka cheese varieties are now available in Emmenthaler, Edam and natural flavour, in a 90-gram packaging....
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One winner takes both Pöttyös Fiats
Date: 2009-08-27 08:00:00
At the end of May Pöttyös’ successful promotion campaign finished. More than 2 million codes were uploaded and almost 50,000 new consumers registered. János Budai won the bidding for the...
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School supplies catalogue by INTERSPAR
Date: 2009-08-27 08:00:00
From 13 August until 9 September, INTERSPAR stores help consumers in buying school supplies with a 24-page catalogue, inside which a Disney promotion campaign offers the chance for three families...
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Fragrant Mátra
Date: 2009-08-27 08:00:00
The nicest wines from the Mátra wine region are among the most fragrant in Hungary. Due to its ecological characteristics, grapes harvested in the region have a high sugar content....
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Nanotechnology and other novelties
Date: 2009-08-27 08:00:00
According to the analysts of FachPack, at times of crisis technological innovation always receives more attention, with producers trying to focus on extra functions and cost efficiency. With medicinal products...
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Reputation of sponsorship and word of mouth propaganda improved significantly
Date: 2009-08-27 08:00:00
In April Nielsen published the results of a 50-country survey among Internet users on their trust in advertisements. In Europe consumers trust television adverts the most and newspapers ads come...
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”Thank you, Mr Ránky!”
Date: 2009-08-27 08:00:00
After more than 40 successful years in foreign and domestic trade, László Ránky, managing director of SCA Hygiene Products, the world citizen of the FMCG sector retires. Former sales director...
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Here is the liver sausage, where is the liver sausage?
Date: 2009-08-27 08:00:00
The above title is the name of Gyulai Húskombinát Zrt.’s on-line competition. From 1 July 2009 until 30 September 2009 buyers of Gyulai products receive credits, which they can use...
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New production manager at FrieslandCampina
Date: 2009-08-27 08:00:00
From 1 August 2009, Józesf Szász is the new production manager at Friesland Campina’s Hungarian affiliate. He has been managing the company’s Romanian supply chain and will continue to do...
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Flying their own flags, Part 1
Date: 2009-08-27 08:00:00
According to Zsuzsa Laber, communications manager at SPAR Magyarország Kereskedelmi Kft., the private label wine selection of retail chains varies by their strategy. – Red wine is more popular than...
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What is the latest on the PET-market?
Date: 2009-08-27 08:00:00
– In the EU demand for the environmentally friendly and aesthetic PET packaging is skyrocketing. Partly due to the fact that the European glass industry is struggling with a lack...
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Deli counters competing
Date: 2009-08-27 08:00:00
PICK SZEGED Zrt.’s ”Perfect deli counter 2009” in-store promotion campaign was a great success. 206 stores applied by 27 February 2009 and the first jury selected the 10 best, and...
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TMK special award: for launching and promoting Orbit Envelope raspberry-blackberry-grapefruit – Fruity sensation in an envelope
Date: 2009-08-27 08:00:00
A new flavour was added to the Wrigley product range last year in the shape of raspberry-blackberry-grapefruit version of Orbit Envelope. The promotional campaign worked out with Prohome Kft was...
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Two prestigious awards for Henkel
Date: 2009-08-27 08:00:00
Henkel’s 2008 annual report won the League of American Communications Professionals’ platinum prize in the household/personal category. At the Stevie International Business Awards their brand building educational film finished first....
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The 500th Coop store is on the network
Date: 2009-08-27 08:00:00
On 9 July, the new Karcag store of Co-op Star Zrt. was connected to the integrated IT network of the retail chain. CEO László Murányi revealed that HUF 4 billion...
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The Hungarian wine drinker
Date: 2009-08-27 08:00:00
Wine is a traditional drink in Hungary. Nearly half of the population over the age of 18 drinks wine. 20 percent of our compatriots drink wine at least once a...
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HUNGAROPACK prizes
Date: 2009-08-27 08:00:00
Winners of the HUNGAROPACK prize Csabahús Kft. Csípős Csabai sütnivaló kolbász védőgázas fogyasztói csomagolása Dunapack Zrt. Nyíregyházi Hullámdobozgyár és Nestlé Hungária Kft. Nescafé 3 az 1-ben kínáló csomagolása Duropack-Starpack Kft....
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Special prize: Tatabánya, CBA No.23. ABC, Hamschlager Trade Kft.
Date: 2009-08-27 08:00:00
In 2001, after two years of operation Smatch closed this shop in Tatabánya’s city centre. Back then, Franciska Ferencné Treszl was desperate to find new jobs for the 20 employees....
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Trade magazin HoReCa special award: St. Hubertus 33 promotion and prize game – Find the Deer! Joint the Hunt!
Date: 2009-08-27 08:00:00
For many years, exciting promotions have been organised for St. Hubertus 33 by Zwack Unicum Nyrt. In the spring of 2008, student parties were focused on in order to enhance...
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Hunting for Voga with La Festa
Date: 2009-08-27 08:00:00
The great hunt for radio presenter Voga and the competition are over. La Festa’s hostesses travelled round the country promoting their cappuccino, 3in1 and hot chocolate....
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Pricer shelf labels gain ground
Date: 2009-08-27 08:00:00
Pricer offers the biggest installed base of electronic shelf label systems in Western Europe. In Hungary Praktiker, CBA and a multinational retail chain are testing the e-label....
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