News and articles
Fabric softeners with exotic fragrances and attractive packaging
Date: 2008-03-28 08:00:00
The market of fabric softeners is expanding dynamically in Hungary. There has been a shift in consumption towards concentrates and manufacturers are reducing the assortments of normal softeners. – Expansion...
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European champions in promotions
Date: 2008-03-28 08:00:00
Supermarkets account for half of total FMCG sales in The Netherlands, while both the market share and turnover of hard discount stores is shrinking. The food retail business is highly...
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Quantum/Rexona For Men
Date: 2008-03-28 08:00:00
Quantum is the new variant of the Rexona for men product line in 2008. It will be available in aerosol, deo stick and roll-on versions....
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Stores opening
Date: 2008-03-28 08:00:00
Spar, Gyöngyös Open: 31 January Chain: Spar Store space: 835 m2 SKU: several thousand Tesco, Albertirsa Open: 8 February Chain: Tesco Store space: 1000 m2 SKU: 3–4000 Spar, Százhalombatta Open:...
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Hot drinks after alcohol
Date: 2008-03-28 08:00:00
Zsolt Mihályffy was appointed the head of the sales organisation of the Coffee and Tea division of Sara Lee Hungary Zrt in January 2008. He had begun his FMCG career...
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Chewing gum brands in zones
Date: 2008-03-28 08:00:00
Chewing gum is a category where spectacular growth is not the result of the expansion of private labels, but of innovation. Sales of chewing gum increased by over a quarter...
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Instore Audit: a review of store space
Date: 2008-03-28 08:00:00
Excellent plans are worked out for instore sales promotion and BTL communication. However, the question is: how are these implemented in everyday life? Data from Nielsen Instore Audit shows that...
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Visiting neighbours
Date: 2008-03-28 08:00:00
The Slovakian economy has certainly caught up with us. However, they are producing 8 per cent growth, while we are producing stagnation. We can see significant differences in their retail...
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Animated Fanta world
Date: 2008-03-28 08:00:00
Special visual effects and new characters have been developed for the new Fanta campaign. Coca-Cola is increasingly focusing on innovative advertising tools instead of traditional ATL. No text is used...
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Schoolbags from SIÓ-Eckes
Date: 2008-03-28 08:00:00
SIÓ-Eckes Kft intends to help children from low income families with the „Thank You, SIÓ!” program this year, which will provide schoolbags for at least 1,000 children in the 6-14...
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Trident ready to take off
Date: 2008-03-28 08:00:00
The utmost secrecy surrounded the latest product launch by Cadbury in Hungary, which took place on 11. March. Jose Bonito, regional director of Cadbury, descended from the sky commando style,...
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Inspiration for shopping in tomorrow’s stores
Date: 2008-03-28 08:00:00
Over 1,900 exhibitors from 90 countries attended this year’s renewed EuroShop event. Both the number of exhibitors and visitors to the event broke all time records. Visitors were able to...
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Steve Martin and Gary Colleran: Sold!
Date: 2008-03-28 08:00:00
How can we make it easier for our customers to buy from us? In my opinion, Steve Martin and Gary Colleran have found the answer in their book. Steve and...
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Fanta World Zöldalma/Fanta
Date: 2008-03-28 08:00:00
We regularly bring you flavours from all over the world with the help of Fanta....
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New owner for Mona Hungary
Date: 2008-03-28 08:00:00
A change in ownership effecting four companies of the Mona group, including Mona Hungary Kft. has taken place. The new owner is NÖM AG (Niederöstereichische Molkerei Aktiengesellschaft). NÖM AG will...
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Top categories: plus and minus
Date: 2008-03-28 08:00:00
Nielsen monitors the sales of 90 food categories. The graph shows the changes which took place in the February 2007-January 2008 period. All categories produced expansion of between 3-17 per...
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Orange and peach on top
Date: 2008-03-28 08:00:00
Retail sales of fruit juice has been stable in terms of quantity but increased by 10 per cent in terms of value in the February 2007- January 2008 period. According...
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First hand account of EuroShop
Date: 2008-03-28 08:00:00
POPAI Magyarország held its second meeting one week after the exhibition on 6. March, where EuroShop was the topic. Zsuzsanna Hermann, editor in chief of Trade magazin summed up what...
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Notes to a book review
Date: 2008-03-28 08:00:00
Not even marketing, or trade marketing tools or loyalty programs can guarantee a competitive advantage in the long run. Sales personnel are still the key figures in sales. Most companies...
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NESTEA Vitao Vörös tea/NESTEA Vitao
Date: 2008-03-28 08:00:00
NESTEA Vitao Red Tea is rich in minerals, has low acid content, and its high anti-oxidant content can help to slow down ageing and reduce the negative effects of oxidation...
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Winning a Hyundai with Gliss Kur
Date: 2008-03-28 08:00:00
Prizes were handed over to the winners of the Schwarzkopf&Henkel Christmas prize game in February. The main prize was a Hyundai Accent....
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Dynamic NESPRESSO
Date: 2008-03-28 08:00:00
The NESPRESSO division of Nestlé achieved over 40 per cent growth last year, producing the most dynamic expansion within the group. NESPRESSO is the international leader in the market of...
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Fruit juices doing well
Date: 2008-03-28 08:00:00
Though it is too early to say that carton boxes are the sole form of packaging for fruit juices with a higher fruit content, PET bottles are preferred for cheaper...
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EuroShop 2008 „Made by Wanzl”
Date: 2008-03-28 08:00:00
Wanzl presented its new shopping carts, displays and in-store design solutions developed in line with the „Made by Wanzl” philosophy at EuroShop 2008. Attention was focused on the “Future Shopping”...
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Plus turning into Spar
Date: 2008-03-28 08:00:00
Tengelmann has sold 174 Plus stores to Spar Magyarország, which brings the total number of Spar stores to 378. Peter Feiner, chairman of Spar Magyarország has told us about the...
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Algida Krémkönnyû Puncs jégkrém
Date: 2008-03-28 08:00:00
Krémkönnyű is now also available in punch flavouring....
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Promotions for Friesland officers
Date: 2008-03-28 08:00:00
Judit Sipos was appointed sales director of Friesland Hungária Zrt, while Péter Szautner became marketing and business development director on 1. March 2008....
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One weekend, two competitions, six gold medals
Date: 2008-03-28 08:00:00
The Nemes palinkas of Zwack Sándor received 6 gold medals in two competitions held at the same weekend, in the beginning of March. One was the World Spirits Award in...
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30–40 age group drinking fruit juice
Date: 2008-03-28 08:00:00
According to data from the ConsumerScan of Gfk Hungária, the market expansion of fruit nectars and juices with 100 per cent fruit content came to a halt in 2007. The...
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