News and articles
Hungarians drik champagne first of all at the year's end
Date: 2008-12-17 00:00:00
According to GfK ConsumerScan research consumers buy 50% of the yearly champagne in 12th month. Eight time more households buy this category in December as in an average month. Hungarians...
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More Shoppers Continue To Go on-line
Date: 2008-12-17 00:00:00
According to the latest figures from IMRG (Interactive Media in Retail Group) and Capgemini show that online sales in UK were up 16% in November on last year as consumers...
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Lidl UK buy British pork
Date: 2008-12-17 00:00:00
Schwarz Group-owned Lidl in the UK plans to switch all of its fresh pork supplies to British by the end of next month, and 40% of its bacon by February....
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ALDI offers compostable bags in Germany
Date: 2008-12-17 00:00:00
The bag features Aldi's Bio organic logo and the claim 'Give a smile to nature!' Discount retailerhas started offering 100% compostable plastic bags made from renewable raw materials in Germany....
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Vitalade becoming superbrand
Date: 2008-12-16 08:00:00
In recognition of eight years of work, the Vitalade sports drink has been awarded the superbrand 2008 title by an independent jury. Vitalade containing L-carnitine and marketed by Gramex 2000...
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Walking the rope like no other
Date: 2008-12-16 08:00:00
The Golden Dove awards of the direct marketing business have been handed over in nine categories this year. The Rope Walker agency received an award in both the lifestyle and...
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Sales in addition to marketing
Date: 2008-12-16 08:00:00
Márta Galácz, originally appointed as marketing director of Ceres Zrt. in the spring, will also be responsible for sales activities in the future. In the past, she had worked for...
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Thought can overcome background noise
Date: 2008-12-16 08:00:00
According to Péter Geszti, thought is the most important thing in advertising which needs to be conveyed through the right medium. Though Hungarians are afraid of change, they are also...
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Moderate increase in sales and average price
Date: 2008-12-16 08:00:00
Sales of women’s hygiene products are increasingly concentrated in drugstores (25 percent), but the market share of hyper markets is even more substantial (32 percent). Sales of women’s hygiene products...
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Number of insolvent companies growing
Date: 2008-12-16 08:00:00
The insolvency index was up by 10 percent in the first nine months of 2008, compared to the same period in 2007. Insolvency is highest in the construction, wholesale and...
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R-Keeper V6
Date: 2008-12-16 08:00:00
IT system for the retail sector with bar code sales and touch screen, including loyalty card handling and inventory management....
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Henkel producing growth in the third quarter
Date: 2008-12-16 08:00:00
As a result of dynamic organic growth and the acquisition of National Starch, total revenues of Henkel were up by 12 percent in the third quarter of 2008, reaching EUR...
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Gösser ale now available
Date: 2008-12-16 08:00:00
A new Gösser product was launched in November. Gösser Bock is a premium quality and sophisticated ale. New, more elegant packaging has also been introduced for Gösser beers this year....
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Secret shoppers in stores
Date: 2008-12-16 08:00:00
In the retailer promotion of Kométa 99 Zrt., CBA, Coop and Reál stores are visited by secret shoppers on a random basis, who will hand over gifts, if the store...
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Stunning solutions on the ground and in water
Date: 2008-12-16 08:00:00
According to Max Linder, European communication and marketing director of MACtac, there are still undiscovered possibilities in communication with adhesive stickers. The Budapest subsidiary of MACtac is expanding step by...
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Intimate relationship with customers
Date: 2008-12-16 08:00:00
Consumers habits are changing continuously in the market of women’s hygiene products, but safety, softness, good absorption and fit remain essential requirements. Innovation focuses on air permeable materials, shapes and...
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Latvia in the top
Date: 2008-12-16 08:00:00
Consumer prices were up by 4.2 percent on average in the EU-27 countries in September 2008, compared to 2007. Inflation was lowest in the Netherlands, at 2.8 percent and highest...
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Chio Chips grilles ízű
Date: 2008-12-16 08:00:00
A new flavour is to be introduced by Chio, the most popular chips brand in Hungary. Grilled food and grill flavours are increasingly popular among Hungarian consumers as well. Agency:...
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Dialogue between parties concerned
Date: 2008-12-16 08:00:00
Coca-Cola Magyarország has initiated a dialogue based on international standards in the topic of „Conscencious nutrition, active lifestyle and health – the responsibility of choice”. The objective of the forum...
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One third of the population using internet
Date: 2008-12-16 08:00:00
At the end of the first half of 2008, over 49 percent of the Hungarian population above the age of 14 had access to the Internet. 3.09 million was the...
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Rationalisation by TV2
Date: 2008-12-16 08:00:00
Like foreign media enterprises, TV2 is also preparing for the crisis by rationalisation. Their news section is to be restructured and 35 employees of the group are to be laid...
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Sales of women’s hygiene products up
Date: 2008-12-16 08:00:00
Sales of women’s hygiene products were up both in terms of value and quantity in the first half of 2008. According to data from the ConsumerScan of GfK Hungária, sales...
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Low prices and cleanness self-evident in the UK
Date: 2008-12-16 08:00:00
According to Jonathan Banks, research director of Nielsen UK, low prices have become a precondition of competitiveness in the UK. Tesco ranks third globally among food retail enterprises and is...
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Clorox fehérítő
Date: 2008-12-16 08:00:00
Clorox has chosen a really funny ad this time. The animation solution used in the spot brings new colour into the category. Agency: DDB Customer: DunaPro Zrt. Product: Clorox fehérítő...
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New CEO for SáGa
Date: 2008-12-16 08:00:00
Henk Slagt was appointed the new CEO of SáGa Foods Élelmiszeripari Zrt. in November. In the past, he had worked for Sara Lee for ten years, including five spent as...
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New collection by Nespresso
Date: 2008-12-16 08:00:00
A new range of coffee machines has been launched by Nespresso. Nespresso Essenza Touch is available in red and grey colours. Nespresso Essenza Touch is based on the best features...
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Crisis the main topic at Day of Commerce
Date: 2008-12-16 08:00:00
Although results should have been the main topic at this year’s European Day of Commerce organised by trade associations and organisations, this intention has been overruled by the financial crisis....
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Awards for domestic flavours
Date: 2008-12-16 08:00:00
Award wining products can be sold for more money and awards offer advantages in marketing as well. Enterprises operating food production facilities in Hungary may apply for the right to...
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