News and articles
Opportunities in the Balkans
Date: 2007-02-28 08:00:00
Assisting Bulgaria and Romania in catching up with older EU states might be a promising opportunity for Hungarian enterprises in the food and retail business. At the moment, the 30...
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Body care in new colours
Date: 2007-02-28 08:00:00
Looking at market research data only, we might get the impression that no big changes are taking place in the category of hand and body care products, although a number...
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Civilised people like mineral water
Date: 2007-02-28 08:00:00
Practically all groups of Hungarian society drink mineral water. According to data from the joint Product Media Index of GfK Hungária and Szonda Ipsos, three-quarters of Hungarian households buy mineral...
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Sport Kextrém!
Date: 2007-02-28 08:00:00
An exceptionally large amount of energy for customers and an exceptionally great opportunity for you – this is the new Sport Kextrém! Crispy biscuit with rum and chocolate flavouring and...
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Törley Charmant doux
Date: 2007-02-28 08:00:00
Törley is celebrating with consumers. The ringing sound of glasses of Törley is a sign of the special moments of life. Creative agency: Allison Advertising Media agency: Universal McCann Customer:...
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Breathing packaging by Sealed Air
Date: 2007-02-28 08:00:00
Cheese makers and retailers can save warehouse space and time using a new “breathing” form of packaging by Sealed Air called Darfresh® .The well known „skin” foil has been altered...
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Obstacles for pork
Date: 2007-02-28 08:00:00
Romania and Bulgaria have been allowed to join the EU on condition that they prevent any livestock leaving their territory which may be infected with the virus causing swine fever....
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Market pressure instead of rational business decisions
Date: 2007-02-28 08:00:00
Domestic turnover cannot be estimated and foreign experience is diverse. A Gazdasági Versenyhivatal expects to see fast market development and more competition as a result of new legislation about the...
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Convenience – the world we live in
Date: 2007-02-28 08:00:00
Pizzas that can be prepared in micro wave ovens are no longer the only stars. Since time is money, it is no surprise that convenience products are frequently used even...
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Jacobs Cronat Gold
Date: 2007-02-28 08:00:00
The special production method – the freeze dried technology – of the new Jacobs Cronat Gold soluble coffee allows more of the true coffee flavour to be retained for the...
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Intelligent ovens from Elektrolux
Date: 2007-02-28 08:00:00
Built in recipes will help housewives who buy the new Electrolux ovens. Three versions will be available in the Hungarian market. All housewives will have to do is to select...
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Delayed effect
Date: 2007-02-28 08:00:00
The accession of the two new EU member countries will probably have an effect on the retail trade of food in Hungary, but this effect is likely to be a...
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MOL responding first
Date: 2007-02-28 08:00:00
MOL NyRt. was the first to start selling OTC products in four of its petrol stations in January. MOL is selling fifty products like pain killers and fever reducers from...
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Young people like frozen pizzas
Date: 2007-02-28 08:00:00
37 per cent of Hungarians consume instant soups, the most popular category among instant foods. Snacks and frozen pizzas are also popular, while only 6 per cent of the adult...
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Chio Crackings
Date: 2007-02-28 08:00:00
The new Chio Crackings are shaped like slices of cheese and taste like cheese....
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Prices, strategies, consumers
Date: 2007-02-28 08:00:00
Several factors can effect the profitability of a brand. Pricing is in the focus of brand strategy, which means we should understand how consumers interpret prices. The Shopper Trends survey...
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(HU) Japánban hamarosan mobillal lehet fizetni a hamburgerért
Date: 2007-02-28 00:00:00
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(HU) Eredet védett termékké vált az Újfehértói Fürtös Ágyas Meggypálinka
Date: 2007-02-28 00:00:00
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(HU) A nőknek a nívós áruválaszték, a férfiaknak a kisebb, közelben lévő bolt jelent vonzerőt
Date: 2007-02-28 00:00:00
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(HU) A bolttól a szántóföldig vissza kell tudni követni az áru útját
Date: 2007-02-27 00:00:00
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(HU) Évente 115 millió tojást dolgoznak fel a DanAgrico új gyárában
Date: 2007-02-27 00:00:00
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(HU) Bio zsemle készülhet az eddig takarmányként használt repcepogácsából
Date: 2007-02-27 00:00:00
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