News and articles
Migration between channels
Date: 2007-05-30 08:00:00
The question “Are we going to have a bad year?” was subject to lively debate at the meeting of Trade Marketing Klub. Krisztina Kovács Consumer Tracking manager of Gfk, spoke...
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Well proven methods for new objectives
Date: 2007-05-30 08:00:00
Andrea Szabó Andrea was appointed marketing director of Tchibo Budapest Kft. in April 2007. She has 12 years of experience in FMCG marketing. She started her career with Dr. Oetker,...
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Alimentaria: opening to the East
Date: 2007-05-30 08:00:00
Alimentaria, the food exhibition in Spain, one of the biggest European markets is becoming truly international. The event to be held between 10-14. March 2008 will be attended by more...
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Alcohol-free beverage becoming an international star
Date: 2007-05-30 08:00:00
Retail sales of alcohol-free beverages showed the biggest growth in terms of value last year. Total sales exceeded USD 200 billion, according to a global analysis by Nielsen titled „What”s...
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Positive experience for Mary-Ker
Date: 2007-05-30 08:00:00
Mary-Ker Kft., the second largest manufacturer of pasta begun working on innovation related to the healthy lifestyle and was contacted by Alexandra Béres in the second half of 2006. As...
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Food offensive broken
Date: 2007-05-30 08:00:00
The total volume of retail trade was practically the same in February 2007, as a year earlier. Revenues generated by retail trade in the first two months of 2007 totalled...
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Spring turkey slice
Date: 2007-05-30 08:00:00
Spring turkey slice, the chicken slice with dried apricot and the turkey slice with vegetables are meat products of exclusive quality which form part of the Alexandra Béres Weight Control...
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Current figures about our FMCG market
Date: 2007-05-30 08:00:00
Retail sales of food grew by 11 per cent in terms of value between April 2006 and March 2007. There was double digit growth in 22 categories, while there was...
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Bad habits need to be changed
Date: 2007-05-30 08:00:00
Pápai Hús ZRt. found a new general director in February, Dr. Tibor Lóránth. During his career, he had practised as a vet, worked as head of sales in Bábolna Takarmányipari...
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Birthday party
Date: 2007-05-30 08:00:00
Sió celebrated its 30th birthday with a spectacular party for the key partners of SIÓ-ECKES Kft. Endre Fazekas general director and János Barna, sales director spoke about the highlights of the...
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Panorama of drinks before the heat
Date: 2007-05-30 08:00:00
A warmer climate is not the only reason behind the expansion seen in the sales of alcohol-free beverages. More comprehensive brand strategies, deeper knowledge of consumers and innovation also make...
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Six Rauch products based on Weight Control
Date: 2007-05-30 08:00:00
Rauch was among the first companies to join the Weight Control program of Alexandra Béres, as the values represented by Nativa Tea & Water and Rauch Ice Tea light products...
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Food above inflation
Date: 2007-05-30 08:00:00
The average rise in consumer prices was 0,5 per cent in April 2007, while price rises totalled 8,8 per cent for the previous year. According to a report by KSH,...
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The new Theodora lemon-grapefruit
Date: 2007-05-30 08:00:00
The new Theodora lemon-grapefruit flavoured still drink and the apple-pearl flavoured sparkling drinks based on Theodora Kereki mineral water are available in 1 litre size in stores....
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Billions – on conditions
Date: 2007-05-30 08:00:00
By signing the New Hungary Development Plan on 9. May, it was finally decided how much money will be available from the total of HUF 7,000 billion for development of...
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Polish culture and taste in the Central Market Hall
Date: 2007-05-30 00:00:00
3. Polish Turist Days in Budapest between 31 Mai and 2. June. On the pleasant event not only the polish folk artist and their works, but the famous polish gastronome...
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Food direct for woman
Date: 2007-05-30 00:00:00
Slight lady smiles onto the consumer on the cereal's bag, yoghurt is filled in a bottle which forms the woman body, also the chocolate shows the cheesy woman body. Although...
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Bird flu infects two people in UK
Date: 2007-05-30 00:00:00
Two people have been infected with the bird flu virus that has caused an outbreak on a farm in North Wales. A further nine people are currently experiencing flu-like symptoms...
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Coke in Talks to Buy Highland Spring
Date: 2007-05-30 00:00:00
Coca-Cola Co. is in talks to buy Britain's No. 2 bottled water brand Highland Spring in a potential 500 million pound ($992.7 million) deal, British Sunday newspapers reported. The...
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Further problems for Danone in China
Date: 2007-05-30 00:00:00
More than 118 tons of imported Evian-branded mineral water failed to meet China's food safety standards, according to national quality supervisors. Evian bottled water imported on February 18 contained 100...
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Vanillia again
Date: 2007-05-30 00:00:00
Coca-Cola North America has reintroduced Vanilla Coke to its 'sparkling beverage' line-up. The soft drinks company said that the brand relaunch will include new logos and packaging. The company...
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No deal in international coffee talks
Date: 2007-05-30 00:00:00
Coffee processors and producers will have to wait another year for a new International Coffee Agreement after talks over the last week failed to make a breakthrough. It means...
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Winter Invasion 2008 – focus on Budapest culture life
Date: 2007-05-30 00:00:00
This year the event brought 25 500 extra guest nights to the Budapest hotels with the participation of 70 suppliers. Following the success of the first edition of the Budapest...
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Successful diet competition between companies
Date: 2007-05-29 00:00:00
The target was not to hunger, but eating scienter and sporting regularly, and helping in it to each other at the workplace. 121 groups with 821 peoples enter for the...
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Alcohol Powder
Date: 2007-05-29 00:00:00
Five Dutch students food sience, developed a powder which only needs water to become an alcoholic drink.The powder is named Booz 2 Go, the drink contains 3% alcohol. Market research...
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Ethnic foods gain ground
Date: 2007-05-29 00:00:00
Growth in the retail ethnic foods in Europe is outpacing overall growth in the foods and drink sector, according to the report of Leatherhead Food International. The new report, called...
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Carlsberg interested in Champions League
Date: 2007-05-29 00:00:00
Carlsberg has shown interest in becoming the main sponsor for the Champions League, which is currently sponsored by Heineken. The Danish brewer was cited in Esmerk this week, saying...
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Coca-Cola buys vitamin water maker Glaceau
Date: 2007-05-29 00:00:00
Glaceau, formally Energy Brands Inc, was bought for US$4.2bn cash, and deal has been approved by the boards of both companies. Glaceau will operate as a separate business unit within...
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SabMiller moves to Zug
Date: 2007-05-29 00:00:00
Because of the high tax cost the SabMiller Group, the owner of the hungarian Dreher Brewery, relocates his european center from Hungary to Switzerland.The administrations of the european SabMiller Center...
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