News and articles

Baltic retailers in trouble

According to an estimate by Eurostat, retail sales were down by 3.4 percent in the EU-27 countries in February compared to February 2008. Only Poland and Belgium produced growth, while...

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Baba dezodor és roll-on

The well known gentle care by Baba provides 24 hour protection against perspiration with its ProDermaTM ingredient which also contains skin care components....

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Consumers not turning to cheaper products yet, but buying less

This quarter’s meeting of the Trade Marketing Klub held on 23. April was dedicated to an assessment of the preceding period given by chief executives of Nielsen and GfK. The...

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TUC biscuit manufactured in Székesfehérvár

A new biscuit has been added to the assortment manufactured by the Székesfehérvár plant of Győri Keksz Kft. TUC is now manufactured with traditional products like Pilóta or Albert. The...

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Újvidék and London in the AMC program in May

AMC provided support for 16 Hungarian exhibitors attending the 76th International Agricultural and Food Industry Fair in Újvidék held between 9-16. May. A consumer promotion under the „Delikatesno iz Mađarske”...

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Annual sales approaching HUF 40 billion

Retail sales of household paper products were up by 8 percent in terms of value in the March 2008-February 2009 period, compared to the previous year. Retail sales totalled more...

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Waiting for the grilling season

International trends in the poultry and garden product markets are monitored by AKI. According to analysts working for USDA, turkey production and consumption is expected to drop in 2009. In...

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Dr. Oetker Töltött Muffin

Products unique in their category, made with special baking-proof pudding cream and sold with a free muffin baking form....

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ECR Europe Barcelona

The panel discussion to be held under the title “2018: Choice of our future” at the ECR Europe conference in Barcelona will be attended by top executives of three companies...

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Puddings in the Milli Mia product line

New puddings were added to the Milli Mia dessert product line in May. Apart from chocolate and vanilla flavour versions, these also include creamy puddings made from fresh milk and...

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Innovation apart from price might also be a guarantee of the future

Paper tissue has been the most dynamically growing segment in the domestic market of household paper products in recent years. Dry tissue is used for removing wet and greasy stains...

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Drop in conjuncture index stopping in April

Following a nine month continuous drop, the value of the GKI conjuncture index finally stabilised in April. According to a survey by GKI Gazdaságkutató Zrt. conducted with the support of...

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Airwaves Menthol&Eukaliptusz Tube

Since May 2009, the market leading Airwaves Menthol&Eukaliptusz chewing gum has also been available in new and innovative packaging so far unseen in Hungary....

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Univer supporting schools

The names of the three schools which are to receive development funds from Univer were drawn in the presence of a public notary on 30. April, concluding a seven month...

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G+H dedicated to „Slow Food”

The 4th G+H exhibition and the 14th Vinex held simultaneously in Brno, between 3-6. March were highly successful. A total of 170 exhibitors from 13 countries attended the two events....

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In-store communication and the web

Forest Papír did not use ATL communication last year. Their main BTL tool for supporting product introduction was a large display. They also have a good web site but do...

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Proportion of people following a healthy diet stable

According to the latest survey conducted by GfK Hungária about eating habits, practically all foods are consumed less frequently. Traditional dishes and flavours continue to remain dominant. The proportion of...

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PICK Májpástétom natúr, chilis, mézes és sülthagymás ízekben

The practical PICK Májpástétom product line sold in diverse flavour versions is a fine innovation in the local market of liver pastes....

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Solar energy cooling Budaörs Tesco in the summer

A huge solar heat collector panel has been installed on the roof of the Budaörs Tesco store which will supply energy for air conditioning both in the summer and the...

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PROMOTION at the end of September

The PROMOTION exhibition to be held by HUNGEXPO between 22-25. September promises to be the most “talkative” event of the marketing communication sector. “Creativity, innovation and alternative solutions” will be...

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Tento modernised

The logo of the Tento brand has been modernised by the manufacturer Metsä Tissue. The reason behind the change was a consumer survey which had found that consumers prefer products...

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Hungarian origin increasingly important

The freshness and good quality of products continue to remain the primary considerations for consumers, while price remains the second most important. According to the GfK Hungária Shopping Monitor and...

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Radler Lemon, Radler Bodza

Beer specialities made with natural lemon and elder extract....

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In May, the first time in a nine-month period the economic index of GKI has been improved.

The seasonally adjusted values of the GKI consumer confidence index has been appreciably increased after last October’s fall and April’s stagnation. According to the survey of GKI Economic Research Co....

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Agreement between the Brand Allience and FEOSZ

The Hungarian Brand Allience (Márkaszövetség) and the National Federation of Consumer Associations signed a cooperation agreement. On the general meeting of Brand Allience held on 25 May, Deák Ferenc the...

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The international SPAR organization reports about strong turnover growth

The SPAR countries held their annual international congress in Switzerland between 25 and 27 May 2009. SPAR organizations of the world's increased their turnover by 6.3 percent to 27 billion...

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Every third Hungarian purchases in small stores

According to the datas of GfK Hungária, the long-term change in consumer habits, seems to strengthen due to the economic crisis. The number of high rate shopping has been decreased,...

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Demeter Winery won a gold medal with its IQ 2006 wine

IQ 2006 Cuvée blanc received a gold medal on the world's most prestigious wine challenge, the Challenge International du Vin in Bordeuax, in the country of wine. Demeter Winery situates...

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New advertising interface at Interspar

A new device has been added to the portfolio of Media Target Instore business: From June 15 2009 in the stores of Interspar a new advertisement on shopping cart handle...

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Danone to raise assets

Danone plans a private asset increase in order to reduce its debt and increase its financial flexibility. According to the company's chief executive officer Emmanuel Faber the transaction will take...

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