News and articles
Concentration decreasing in sales of ice tea
Date: 2009-05-27 08:00:00
Retail sales of ice tea were up by 3 percent in the April 2008-March 2009 period, exceeding HUF 14 billion, while sales in terms of quantity were down by 4...
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As offered by Budapest Bank
Date: 2009-05-27 08:00:00
We have asked Budapest Bank whether they see any interest by companies from the FMCG sector in government subsidised financing. UMFORG financing is only available to manufacturing enterprises and even...
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Apenta Limonádé No.1
Date: 2009-05-27 08:00:00
The deservedly popular Apenta Limonádé is to get a face lift....
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Bronze Pöttyös Warehouse Raktár (FrieslandCampina) – No need for luck, IT ALL DEPENDS ON YOU!
Date: 2009-05-27 08:00:00
In the dynamic campaign conducted by Pöttyös Túró Rudi in the spring of 2008, the Pöttyös packaging turned into a currency buying over 80 kinds of crazy gifts supplied by...
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Pál Dárdai and Arany Ászok supporting amateur football
Date: 2009-05-27 08:00:00
The 100th sponsorship package has been handed over by Arany Ászok Fociklub to Budapest Micro Club in the presence of Pál Dárdai, the popular midfielder of Hertha BSC. Nearly 1...
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Stainless donations this year as well
Date: 2009-05-27 08:00:00
Magyar Máltai Szeretetszolgálat and Vanish are to continue their campaingn to collect clothing this year as well. 8 tonnes of clothing was collected last year and cleaned in a laundry...
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Stores can do a lot to boost sales of ice tea
Date: 2009-05-27 08:00:00
Experts are looking forward to this year’s ice tea season with cautious optimism in spite of the recession. The market of ice tea is still dominated by traditional lemon and...
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Less money in our pockets
Date: 2009-05-27 08:00:00
Gross average income was down by 1.5 percent in the first two months of 2009, compared to the same period in 2008. Real income was down by 4.3 percent. Average...
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Delma Vajízű margarin
Date: 2009-05-27 08:00:00
The new Vajízű margarine fits perfectly into the well known Delma product line dedicated to the priority of flavour....
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Third place: Coke ZERO – Lauritzen Marketing – The impossible is possible
Date: 2009-05-27 08:00:00
The spectacular sampling campaign organised to support the introduction of Coke Zero was a great success among consumers and members of the jury as well. Young urban males were stopped...
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Consistent expansion by Lekkerland
Date: 2009-05-27 08:00:00
Lekkerland AG & Co. KG convenience boosted its revenues by 3.5 percent to EUR 11.6 billion in 2008. EBITDA was up by 9.9 percent to EUR 136 million, while EDIT...
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Smurf invasion
Date: 2009-05-27 08:00:00
A new customer loyalty campaign has been launched by SPAR Magyarország Kereskedelmi Kft. Customers in INTERSPAR, SPAR, Kaiser’s and Plus stores will receive Smurf figures and points depending on the...
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Lemon ice tea becoming even more popular
Date: 2009-05-27 08:00:00
According to the GfK Hungária ConsumerScan, growth of the ice tea market continued both in terms of quantity and value in the first quarter of 2009. The market was still...
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Baltic retailers in trouble
Date: 2009-05-27 08:00:00
According to an estimate by Eurostat, retail sales were down by 3.4 percent in the EU-27 countries in February compared to February 2008. Only Poland and Belgium produced growth, while...
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Baba dezodor és roll-on
Date: 2009-05-27 08:00:00
The well known gentle care by Baba provides 24 hour protection against perspiration with its ProDermaTM ingredient which also contains skin care components....
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Consumers not turning to cheaper products yet, but buying less
Date: 2009-05-27 08:00:00
This quarter’s meeting of the Trade Marketing Klub held on 23. April was dedicated to an assessment of the preceding period given by chief executives of Nielsen and GfK. The...
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TUC biscuit manufactured in Székesfehérvár
Date: 2009-05-27 08:00:00
A new biscuit has been added to the assortment manufactured by the Székesfehérvár plant of Győri Keksz Kft. TUC is now manufactured with traditional products like Pilóta or Albert. The...
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Újvidék and London in the AMC program in May
Date: 2009-05-27 08:00:00
AMC provided support for 16 Hungarian exhibitors attending the 76th International Agricultural and Food Industry Fair in Újvidék held between 9-16. May. A consumer promotion under the „Delikatesno iz Mađarske”...
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Annual sales approaching HUF 40 billion
Date: 2009-05-27 08:00:00
Retail sales of household paper products were up by 8 percent in terms of value in the March 2008-February 2009 period, compared to the previous year. Retail sales totalled more...
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Waiting for the grilling season
Date: 2009-05-27 08:00:00
International trends in the poultry and garden product markets are monitored by AKI. According to analysts working for USDA, turkey production and consumption is expected to drop in 2009. In...
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Dr. Oetker Töltött Muffin
Date: 2009-05-27 08:00:00
Products unique in their category, made with special baking-proof pudding cream and sold with a free muffin baking form....
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ECR Europe Barcelona
Date: 2009-05-27 08:00:00
The panel discussion to be held under the title “2018: Choice of our future” at the ECR Europe conference in Barcelona will be attended by top executives of three companies...
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Puddings in the Milli Mia product line
Date: 2009-05-27 08:00:00
New puddings were added to the Milli Mia dessert product line in May. Apart from chocolate and vanilla flavour versions, these also include creamy puddings made from fresh milk and...
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Innovation apart from price might also be a guarantee of the future
Date: 2009-05-27 08:00:00
Paper tissue has been the most dynamically growing segment in the domestic market of household paper products in recent years. Dry tissue is used for removing wet and greasy stains...
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Drop in conjuncture index stopping in April
Date: 2009-05-27 08:00:00
Following a nine month continuous drop, the value of the GKI conjuncture index finally stabilised in April. According to a survey by GKI Gazdaságkutató Zrt. conducted with the support of...
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Airwaves Menthol&Eukaliptusz Tube
Date: 2009-05-27 08:00:00
Since May 2009, the market leading Airwaves Menthol&Eukaliptusz chewing gum has also been available in new and innovative packaging so far unseen in Hungary....
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Univer supporting schools
Date: 2009-05-27 08:00:00
The names of the three schools which are to receive development funds from Univer were drawn in the presence of a public notary on 30. April, concluding a seven month...
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G+H dedicated to „Slow Food”
Date: 2009-05-27 08:00:00
The 4th G+H exhibition and the 14th Vinex held simultaneously in Brno, between 3-6. March were highly successful. A total of 170 exhibitors from 13 countries attended the two events....
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In-store communication and the web
Date: 2009-05-27 08:00:00
Forest Papír did not use ATL communication last year. Their main BTL tool for supporting product introduction was a large display. They also have a good web site but do...
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Proportion of people following a healthy diet stable
Date: 2009-05-27 08:00:00
According to the latest survey conducted by GfK Hungária about eating habits, practically all foods are consumed less frequently. Traditional dishes and flavours continue to remain dominant. The proportion of...
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