News and articles

CIES MARKETING FORUM

7-8 November 2007, Brussels A unique speaker, Rob Reid, is coming from Los Angeles to Brussels to share his success story at the CIES Marketing Forum. He founded Listen.com, the...

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Pöttyös at home

The Pöttyös brand was one of the sponsors of the Cultural and Tourist Festival held for the fifth time in Mátészalka. Pöttyös Túró Rudi is manufactured by Friesland Hungária zRt....

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Flying points

Malév and Citibank celebrated their 10,000th client on 27 September. The two companies introduced their joint MasterCard type card one year ago, which can be used to collect bonus points...

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2008 could be the year of Aldi

In her opening presentation on the second day, Mrs. Szalókyné Judit Tóth, director of Nielsen emphasised that it will be the cheaper sales channels and products will show growth in...

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Extreme wine labels spreading

Labels make a big difference when customers do not have a definite idea of what kind of wine they are looking for. Today, the trend is to make labels simple...

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Hoventa – everything that is catering

This year’s Hoventa attracted over 15,000 visitors. The main attraction was the WACS Global Chefs Challenge”, but the 4th Hungarian Barista Championship was also a very successful event. Over 150...

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Chio Exxtra Chips

Chio Exxtra Chips are made from thicker, wavy slices of potatoes in extraordinary combinations of flavours, like sour cream-Mediterranean spices, or juicy ham-honey....

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„A spark appears, and a miracle happens”

A few interesting quotes from my notebook: „A commercial revolution is taking place today in China” Alex Thompson from ITN, host of the conference „ The grey economy accounts for...

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Melon and Japan

The latest, limited edition flavour of Fanta World, melon is here. Communication is intended to remind us of Japan. This latest addition to the Fanta World product line will be...

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Digital and universal electronics selling well

In the central and eastern European region, the sales of non-perishable consumer goods are becoming increasingly concentrated. According to a survey by the Gfk Group, online sales are growing as...

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Solving liquidity problems by factoring

Dr. István Tari , director of Erste Bank Kereskedelmi Centrum and László Stickl, general director of Erste Faktor spoke about the solutions bank can offer to the liquidity problems of...

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Internet banking not very popular among Hungarians

According to an international, online survey conducted by Nielsen, Hungarian Internet users rarely use the net for banking transactions and use ATM machines less frequently than the international average. Only...

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Revival in the poultry market

Agricultural Business Research Institute (AKI) continuously monitors developments in the world market of meat and poultry. Data from the Price Information System of KSH and AKI can be useful for...

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Côte d’Or

The 200 g size, filled-enriched Côte d’Or chocolate bars are new and irresisitible flavour combinations added to the brand assortment. These premium category products are ideal gifts as well....

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From killer of ideas to creative thinker

The amount of knowledge to be learned from the three days of the Esomar conference equalled a university semester. The international organisation of market researchers celebrated the 60th year of...

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Medal for György-Villa rosé

The György-Villa Pinot noir rosé 2006 wine of György-Villa Kft. has received a silver medal at the Mondial du Pinot Noir international competition....

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Bomba! prizes at Printexpo

Winners of the competition organised by Büki Üdítő Kft. and Sign magazine for designers of illuminated advertising signs received their prizes at the Printexpo exhibition. They were Signtechnika Kft.(1.), Neonsign...

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Diversity, service, speed

László Hovánszky, managing director of METSPA outlined the development of retail trade seen over the past 15 years. He thinks that the response by domestic producers and manufacturers to the...

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Copying jammed

One of the leading European companies in the field of electronic security ADT and TMD Security, the market leader in security technology for bank cards have developed solutions to block...

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Economic growth at its lowest

According to a forecast prepared by GKI Gazdaságkutató Zrt. with Erste Bank, economic growth will be slower this year than expected previously, while the rise of gross wages and the...

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TopJoy Light

The fruit drinks available in four flavours: orange, apple, peach and multivitamin, can become a true favourite of everybody who want a refreshing drink with fruit content and it is...

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Record breaking CMS in Berlin

14 thousand people visited the largest trade exhibition of the cleaning industry held in Berlin in mid-September. 343 exhibitors from 25 countries attended the four day event. Prospects in Poland,...

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Map on the bottle

A five year agreement was signed by the management of Balaton National Park and Kékkúti Ásványvíz Zrt. about using the map of the national park on labels of Theodora mineral...

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Chio Exxtra Chips in the market

Chio-Wolf Magyarország Kft. is introducing two wavy, new potato chips products under the name „Exxtra” in October. Chio Exxtra Chips is the result of a long development process and is...

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Question:

This is the first time that the person we had a question addressed to – dr. László Parragh, chairman of the Chamber of Commerce and Industry – chose not to...

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Card for travellers

The target group of World™ MasterCard® to be first introduced in the UK is composed of affluent card holders who travel abroad regularly. The priority for the „mass affluent” target...

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Corn prices: + 45 per cent

According to a KSH report, the prices of agricultural produce were 10.4 per cent up in July 2007 compared to July 2006. Plant produce showed a price rise of 20.8...

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Riceland Expressz

The essence of the innovation is the significantly shorter time required for cooking....

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Vending machines heading east

We have found at the Eu’Vend exhibition of the vending machine business held in Cologne, in September that Hungarians, Poles and Czechs had become important for the industry, which generates...

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Biopont in Weight Control

Seven Biopont products have been added to the list of foods recommended by the Alexandra Béres Alexandra Weight Control Program in September. Meat and milk substitutes have been chosen to...

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