News and articles
Product info from the net
Date: 2007-11-28 08:00:00
According to the Internet Insight Report of Gfk Hungária, Internet is already an important source of pre-purchase information for customers, despite the fact that online sales are still marginal in...
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Hunnium 895’
Date: 2007-11-28 08:00:00
A premium quality 100 % fruit distillate. The Hunnium product line illustrates the most important events of the conquest, with reference to tradition....
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Happy and disgruntled
Date: 2007-11-28 08:00:00
How satisfied are Hungarians? What makes them happy? These questions have been answered by Krzysztof Zagorski, general director of the Warsaw Public Opinion Research Institute. He was the only presenter...
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Tea filters in the convoy
Date: 2007-11-28 08:00:00
Sara Lee Hungary Zrt has donated nearly 215,000 tea filters to the II. Convoy of Donations organised by the Food Bank. The total value of tea and coffee donated by...
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New sales director for Interfruct
Date: 2007-11-28 08:00:00
Attila Boros has been appointed the new sales director of Interfruct Cash&Carry. He has been working in food retail for 12 years. He had previously occupied a management position in...
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TV partner for brand building
Date: 2007-11-28 08:00:00
Tamás Sipos, sponsorship manager of TV2 described the advantages of sponsorship over advertising spots. Sponsorship is linked to programs directly. In case of strategic co-operation, the channel offers Brand Care...
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Fragmented baking industry in weak bargaining position
Date: 2007-11-28 08:00:00
The gross production of the baking industry is expected to exceed HUF 100 billion this year, which represents 5 per cent of the food market. Production remains very decentralised with...
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(HU) Növekedési források az új piaci helyzetben
Date: 2007-11-28 08:00:00
Sorry, this entry is only available in HU....
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Chio Crackings
Date: 2007-11-28 08:00:00
The market leader among excellent quality salty snacks Chio, is introducing a new innovative product under the brand name Crackings which is a ham shaped cracker with a surprisingly ham-like...
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BioFach: Hungarian visitors in top 10
Date: 2007-11-28 08:00:00
Looking at the statistics of the BioFach exhibition, Hungarians seem to display a deep interest in the bio-market by international standards. 530 Hungarians have been registered at the last exhibition,...
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Prophecies and facts in Tapolca (part 2.)
Date: 2007-11-28 08:00:00
We hard five presentations on the second day of the Tapolca conference about innovative brands, Trade Marketing Klub held a meeting in the evening, while the third day was devoted...
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Canning industry in need of imports
Date: 2007-11-28 08:00:00
According to László Cseh, chairman of the Hungarian Association of Refrigerating and Canned Food Industry, this year’s production of fruits and vegetables is not sufficient to meet the needs of...
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Dolce vita in stores as well
Date: 2007-11-28 08:00:00
Italians enjoy life and food. The rate of economic growth is 3-4 per cent, inflation is around 2 per cent and Italians are spending more on food. Private labels are...
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Imre Herceg Kékfrankos & Imre Zenit – Müller Thurgau
Date: 2007-11-28 08:00:00
A young wine of 2007 from the Mátra wine region....
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New packaging for red meats
Date: 2007-11-28 08:00:00
DarfreshBloom™ . the latest innovation by Cryovac Packaging has been developed specially for red meats. The packaging is a combination of three foils, which has both the advantages of vacuum...
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Heineken strengthening its brands
Date: 2007-11-28 08:00:00
László Benedek, sales director did not recommend that participants follow the example of the beer industry, as this years expansion was due entirely to the 25 per cent extra tax...
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Chocolate still leading
Date: 2007-11-28 08:00:00
Total sales of sweets exceed HUF 150 billion in Hungary. According to Mrs. Kanyó, general secretary, members of the Hungarian Sweets Manufacturers’ Association account for 83-85 per cent of this...
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Milan, part 2. – Iper and Esselunga: „Merchants should be modest”
Date: 2007-11-28 08:00:00
The Italian retail network is not a very concentrated one by European standards. Modern stores make spectacular efforts to attract customers. Our correspondent has visited hyper markets of Finiper and...
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Czifra mézes
Date: 2007-11-28 08:00:00
Czifra mézes is made from selected fruits with excellent quality acacia honey, creating perfect harmony between fruit palinka and honey....
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The tea of emperors and emperor of teas
Date: 2007-11-28 08:00:00
Pickwick has introduced its “youngest” tea, Pickwick White Tea in Hungary, which is made from the freshest sprouts on tea shrubs. Owing to its beneficial effects, Pickwick White Tea, available...
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Building loyalty without damaging brands
Date: 2007-11-28 08:00:00
Anita Carra, trade marketing director of Unilever, spoke about their multi-brand promotions. This year, the key to success has been proactive action and the ability to come up with new...
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Champagne market expanding around Christmas
Date: 2007-11-28 08:00:00
The Christmas/New Year’s Eve season accounts for 40 per cent of annual champagne sales. Though the annual level of consumption shows stagnation, end of the year consumption is growing. Over...
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Less sugar than expected is still enough
Date: 2007-11-28 08:00:00
Sugar reform in the EU signals the beginning of a new era for the Hungarian sugar industry. Though domestic sugar production is only a fraction of what it used to...
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Iper Portello
Date: 2007-11-28 08:00:00
Finiper is one of the largest operators of hyper markets in Italy. It ranks 8th among retail companies, with 25 hyper markets, 115 supermarkets and annual revenues of EUR 2,8...
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Eight Hungarian firms among 500 fastest growing IT companies
Date: 2007-11-28 00:00:00
Eight Hungarian firms are among the 500 most rapidly developing IT businesses in Europe, the Middle East and Africa, according to the latest list compiled by Deloitte. The UK has...
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Values of Szekszard: Wine and cars
Date: 2007-11-28 00:00:00
The city's 8 most popular winery showed their best wines on the event organised by local Toyota supplier. Kocsis es Tarsa Kft. staged the first Bormustra (Wine checking) last year...
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SOLE promotion with Mediterranean awards
Date: 2007-11-28 00:00:00
Last days ended the promotion game „Taste the word of cheeses” by SOLE-MIZO. The activity focused on number 3, costumers could taste the cheeses on three weekends in 20 Tesco...
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