News and articles

Coop – Cipó House in Szolnok

The Coop Szolnok Trade Zrt. and the Cipó-Ház Kft. (Loaf House Ltd.) held its ceremonial opening on the 18th of August in Zagyvarékas. The Coop Zrt. Szolnok had already planned...

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“Our school should win!” again

The Univer Product Zrt. from September advertise its school supporter ”Our school should win” program again, for Hungarian primary and secondary schools. This year, the dream of five-schools will come...

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Sale out at Praktiker

Praktiker sells one part of its products through Vatera and TeszVesz online auction sites in Hungary. Praktiker puts a strong emphasis this year for the end of summer sale out....

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Disappointing second quarter results in the European food retailing

According to Nielsen’s Growthreporter analysis; European food retailing decreased in ten countries, including Hungary. In Hungary 3 percent less food, household chemicals and cosmetics (FMCG) have been sold in retail,...

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Improved economy, declining international confidence

According to the forecast of GKI Economic Research Co. in cooperation with Erste Bank; this year’s economic growth of Hungary will be around 1 percent. The Hungarian economy, after the...

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Liquidations in Central Hungary

According to the datas of Opten; In the first half of the year 22 percent more liquidations were carried up in the Central Hungarian Region, than in the same period...

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The area centers may be important fair locations

Matthias Limbeck, manager for Reed Exhibitions in Austria, expects real changes on the fair markets at smaller fairs in Central Europe. He believes ,the prosperous regions can improve their own...

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Fed: a weaker-than-expected recovery

The economic recovery from the crisis is weaker than expected, but we are ready for further steps, if it is necessary – said Ben Bernake chairman of Fed. Shortly before...

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Monthly 40 tons of plum dumplings and stuffed pasta

Pasta production restarts in the first week of September in the Goldsun plant of Zalaegerszeg – informed Kiss Viktor, one of the executive of the owner, the Zala-Cool Ltd. The...

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Spar: expansion after rebuilding

This year, the renovation of the Plus network was in the main focus of Spar. The group expects to increase its market share. – It is expected, that Spar Hungary...

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Tchibo tripled

Tchibo tripled its profit in the first half of this year, compared to a year earlier, due to the cost-saving program, carried out last year. In the sores of Tchibo...

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Tesco opened in Abony

The newest member of the Tesco hypermarket chain, has been opened in Abony at Szolnoki road. The new, 3,000 square-meter store is open seven days a week, from 6 am...

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New on-line application to calculate ecological footprints

BASF developed an Internet-based eco-efficiency measuring system, which makes it possible for users to examine the environmental impacts of products, for instance shopping bags. New products can be easily and...

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New managing director for Duropack-Starpack Kft.

From August Dr Róbert Kocsis is the new managing director of Duropack-Starpack Kft. Mr Kocsis started his career at the Budapest affiliate of Planzer Transport AG in 1992. From 1999...

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Gold medal: Pöttyös • Pöttyös collection

Pöttyös managed to set in motion those consumers who live for the day between 23 March and 31 May 2009. Iconic spotted presents and the latest promotion and communication tools...

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The Spritzer Bus has hit the road

The idea came from the Community Wine Marketing Fund: promoting spritzer made from good Hungarian wines with a 2-month, nearly 2,000-km tour around the country. Early July ‘spritzer master’ András...

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Shoppers who buy vodka are likely to put other drinks in the basket too

Nielsen’s Retail Index reveals that discount stores realised 17 percent of value sales in the 90 food categories measured in the December 2009-May 2010 period. As for the 60 household...

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Hungaricum Corner in CBA Plaza

This July CBA Sopron Plaza opened the first Hungaricum corner where wines, pálinkas, sweets, fresh and preserved food products from Hungarian manufacturers can be found. Pricer electronic labels were used...

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Ice cold miracles from Szentkirályi

Szentkirályi Ásványvíz Kft. expanded its portfolio with new products: flavoured mineral waters and ice teas return to shops under the names ‘ice water’ and ‘ice tea’ and they no longer...

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Innovation manager at GfK Hungária

From 19 July 2010 Péter Sári fills the position of innovation manager at GfK Hungária Market Research Institute. The 34-year old economist worked for Sanoma Budapest Zrt. as on-line marketing...

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Gold medal: Tchibo • Together for kindergartens!

In 2009 Tchibo celebrated its 60th birthday by a year-long marketing campaign. ‘Celebrate with us’ was accompanied with packaging retro mugs and metal coffee boxes with products, and a prize...

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Wine festival in Buda Castle

Buda Castle Wine Festival is organised by Hungarian Viti- and Viniculture Non-profit Kft. The 19-year-old event’s objective is to make people acquainted with the best Hungarian and foreign wines. Wine...

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Skills and thrills: METRO’s Customer Academy is about to open

Next to the Budaörs METRO store the chain’s Customer Academy will open in October. The Customer Academy’s head of department Piroska Balestra shared the details with readers of our magazine....

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Pricer shelf label in the Hungaricum Corner too

CBA and Szintézis Informatika proved that they not only lead the way in innovation (CBA was the first food store to use electronic shelf labels), but also in promoting Hungarian...

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Summer surprises from Henkel

This summer Henkel surprised consumers with several new products. Persil Fresh Pearls by Silan uses encapsulation technology; Tomi Orchidea & Ametiszt and Tomi Lótusz & Zafír are limited edition detergent...

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Fruit Logistica: Hungarians booked 200 m²

Fruit Logistica, the world’s biggest fruit-vegetable trade fair will take place on 9-11 February 2011. More than 2,300 exhibitors from 70 countries registered and Hungarian participants booked 200 m² to...

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Dr. Oetker Choco-Choco

Unique, creamily thick hot chocolate with mint, made from real dark chocolate and cocoa powder....

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Tamás Ács ask Péter Feiner

Question: ‘We keep facing changes every day: another crisis in the eurozone, plummeting sales, the landslide victory of a political party, the new government’s programme promising radical changes in priorities....

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Traditional shops increased their market share

According to the Nielsen Retail Index, 8 percent less salami and 4 percent less sausage was sold in value by retailers in January-April, in comparison with the same period in...

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Packaged expectations

According to data from the World Packaging Organisation (WPO), the global packaging material market represented a value of USD 564 billion in 2009, from which the consumer packaging market was...

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