News and articles

Self-service segment expands further in the pork product category

In November 2008-October 2009, pork product retail sales augmented by 5 percent and went above an annual HUF 160 billion. Nevertheless, Nielsen registered minus 3 percent in terms of volume...

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Vodka and gin were the biggest winners

Spirits turnover was HUF 72 billion in December 2008-November 2009 – but only two types managed to expand in terms of both value and volume: vodka (by 8 and 2...

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Thoughts on C.S.R.

CSR is a positive way of thinking as well, one that leads to some kind of self-cleansing. Badly interpreted CSR and promotions hidden behind the mask of CSR will soon...

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Schauma Anti-Dandruff – Korpásodás Elleni Intenzív Sampon

Already from the first wash, the effective formula of Schauma Anti-Dandruff fights dandruff better and more effectively, plus eases an itchy scalp....

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More-desires in a breadcrumb-era

Trendinspiráció Műhely held its second trend conference at a trendy venue, at the Symbol in Óbuda. Dr Mária Törőcsik, the head of Trendinspiráció Műhely (Trend Inspiration Workshop) opened the conference...

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Red Bull’s website refurbished

Last December brought the refurbishment of Red Bull’s Hungarian website www.redbull.hu that now focuses on videos and interactive content about Red Bull’s world. The most watched videos are collected under...

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Eight happy winners at PICK

PICK Szeged Zrt. celebrated its 140th anniversary with launching its integrated communication campaign last September. Eight lucky winners will always remember 22 January 2010, when they were presented their Vista...

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(HU) Hírmorzsák

German Aldi and Lidl face decrease of consumers. According to the survey of GfK market research institute; in the first ten months of the year, the turnover of Aldi and...

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Poultry product retail sales are highly concentrated

Nielsen Retail Index registered a 7-percent increase in poultry product sales in November 2008-October 2009. The annual market surpassed HUF 20 billion. Volume sales were up 5 percent and exceeded...

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Full wine cellars, protected pálinkas

Beer consumption was 6-7 percent lower in Hungary last year– the market continues to shrink. Domestic wine consumption is estimated to be 3 million hectolitres per year; wine cellars are...

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The Popai report

From September 2009, the new president of POPAI Hungary is Ágnes Csiby, the executive director of In-store Team Kft. POPAI United Kingdom has more than 300 members and it supports...

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Palette Color&Gloss tartós hajszínező

Ammonia-free hair colour cream – to cover the first grey hairs....

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Olive oil marketing the Italian way

The olive oil and wine producers of the Italian province of Imperia turn to the Hungarian, Czech and Polish markets for new sales opportunities. The chamber of commerce invited purchasers...

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SPAR keeps up the momentum

SPAR Magyarország transforms 70 stores this year. In self-service type stores they plan to expand the assortment, open exhibition bakeries, use modern bread stands and displays fruit and vegetables in...

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Special wine bottles from O-I

O-I, one of the world’s leading glass packaging producers participated with its own stand at the SIMEI trade fair in Milan, where they introduced their revolutionarily new wine bottles, which...

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Question:

What do you consider the strengths of MONA Hungary? How did your business decisions contribute to the company’s good performance in a year like 2009?...

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Turkey sales plummeting

It seems that demand for cheaper poultry also started to shrink: last year poultry processing companies bought only 1 percent less chicken meet from breeders, but at a 6-percent lower...

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More wine, but less beer sold in the first nine months of 2009

According to GfK Hungária’s ConsumerScan, in the alcoholic beverages category households bought 6 percent less beer than in the same period of 2008, but as average prices were slightly up...

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Increasingly popular

In Hungary, olive oil retail sales grew by 3 percent in December 2008-November 2009, nearing HUF 2.5 billion. Volume sales were up by 4 percent; hypermarkets generated 45 percent of...

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Fa Active Pearls (deo spray, roll-on, stift)

Its formula contains heat-activated Deo Active pearls. Stress and movement release the active agents in the pearls, which provide extra protection....

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The new law’s executive office does not aim at maximising revenues

The Act on the prohibition of unfair market conduct by the suppliers of the food product life cycle entered into force on 1 January. On 10 December 2009, PricewaterhouseCoopers and...

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Bosnian winner at the Henkel Art.Award

At the Henkel Art.Award 2009, the EUR 7,000 main prize went to Mladen Miljanovic from Bosnia. Henkel CEE organised the competition for the eighth time, there were 840 entries from...

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Tastemakers – quality at Packforum

On 21-22 October, Packoforum hosted the Tastemakers event where 70 participants represented 45 food service companies from Europe, the United States and New Zealand. Presentations at the seminar shed light...

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Answer:

KJ – Unfortunately the crisis did not avoid us either. It was important that we had a good sales strategy to react to it. RÉ – The biggest strength of...

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Half a kilo of poultry products bought per purchase

Poultry products is the second biggest segment on the market of processed meat. GfK Hungária’s Consumer Scan reveals that in October 2008-September 2009 the segment shrank by a mere 2...

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Canned beer keeps conquering

Beer retail sales topped HUF 116 billion in December 2008-November 2009. Volume sales fell by 3 percent to 386 million litres – according to the Nielsen Retail Index. The average...

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Chewing gums in a hot spot

The area around cash desks is the best place for chewing gums. This healthy product is fast-moving and loyalty-building, therefore it is important to make the most popular varieties constantly...

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Gliss Kur Shea Kasmír hajápolók

The new Gliss Kur Shea Kasmír product family guarantees intensive care even for very dry hair....

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Modest growth may start in the summer of 2010

According to a forecast by GKI Gazdaságkutató Zrt. and Erste Bank, after a 6.5-percent economic decline in 2009 stagnation is expected for 2010. The Hungarian economy has probably hit the...

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Synergon becomes founding member of a cluster

On 1 December 2009, Synergon Rendszerintegrátor Kft. joined the Economy-driven Vocational and Development Cluster. The organisation is made up of 11 companies and its objective is to develop and utilise...

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