News and articles
A European bronze for Belgium in discount stores
Date: 2008-02-01 08:00:00
There are only 8,000 food stores in Belgium which has a population equal in size to that of Hungary, where we have over 20,000. According to a Nielsen survey, even...
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Axe Dark Temptation
Date: 2008-02-01 08:00:00
A brand new fragrance from the AXE assortment. One of the major innovations by AXE this year....
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24 million for
12 foundations
Date: 2008-02-01 08:00:00
A total of HUF 24 million has been donated by Reál Hungária Élelmiszer Zrt. in 2007 for 12 children’s foundations. Regional member companies have been free to decide which foundations...
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Award for EUROPARK
Date: 2008-02-01 08:00:00
EUROPARK Salzburg operated by SPAR European Shopping Centers received two ISCS-awards at the end of 2007. One was given for architectural solutions and design, while the other was in recognition...
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Mineral water with crystals
Date: 2008-02-01 08:00:00
Bottles decorated with Swarovski crystals have been introduced by Szentkirályi Ásványvíz Kft. The label of the limited edition mineral water is decorated with 47 crystals of 2 millimetre size....
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Minute prices on top
Date: 2008-02-01 08:00:00
The story of Plus began in Germany in 1972. Within a short time, there were a thousand Plus stores. Their expansion in Eastern Europe began in 1992. In 2000, Plus...
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EuroShop: all that is important for stores
Date: 2008-02-01 08:00:00
According to Szilvia Máté, representative of the Düsseldorf exhibition in Hungary, a record number of exhibitors will attend the EuroShop event to be held in Düsseldorf between 23-27. February. 55...
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Bitter-sweet Belgian praline
Date: 2008-02-01 08:00:00
The Belgian GDP is USD 38,000 and economic growth is 3-5 per cent, but they have their problems too. Theoretically, the Walloons and the Flemish should live together in harmony....
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United against obesity
Date: 2008-02-01 08:00:00
Lectures on educating people about health and fighting obesity in Europe have been delivered at the conference held by the Food, Lifestyle, Exercise (TÉT) Platform. TÉT is an organisation for...
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Grand Prix
for dm
Date: 2008-02-01 08:00:00
dm drogerie markt received a Hungarian Trade Grand Prix from VOSZ on the European Day of Commerce....
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Palinka speciality by Törley
Date: 2008-02-01 08:00:00
Szent István Korona Muskotályos Törkölypálinka is made from selected muscatel flavour grapes....
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Super year ahead following a good year
Date: 2008-02-01 08:00:00
The main topic of the event was the new way of thinking in commerce with 82 lectures delivered by over a hundred presenters. Rewe is the third largest retail enterprise...
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Penny carries on
Date: 2008-02-01 08:00:00
The first domestic food discount store chain is still expanding. Every settlement with a population of over 6,000 is a potential location for them. Penny stocks over one thousand basic...
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Brands coming to life in stores
Date: 2008-02-01 08:00:00
Hostess promotions are the biggest “events” that take place inside stores. What are the details which need to be taken into consideration in order to make such events truly effective?...
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About 2007 and 2008
Date: 2008-02-01 08:00:00
In recent year, our prime ministers have picked up the habit of addressing the public in “State of the Union-style” about the year. This reminds me of the joke: “This...
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Information, hunger
Date: 2008-02-01 08:00:00
Mella Frewen, general secretary of CIAA, expressed special appreciation at the press conference for the work of the Hungarian platform in introducing RDA labelling, as it is their mission to...
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Looking for a way out
Date: 2008-02-01 08:00:00
Open and constructive discussion took place at the roundtable conference organised by the Milk Product Council and SOLE-MiZo. The 75 participants were trying to work out the best conditions for...
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Bomba at Sió-Eckes
Date: 2008-02-01 08:00:00
Sió-Eckes Kft and Büki Üdítő Kft, the manufacturer of Bomba! energy drink have entered into strategic co-operation. In January 2008, Sió-Eckes Kft. is to become the exclusive domestic distributor of...
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Nielsen: ways to be different
Date: 2008-02-01 08:00:00
A presentation about consumer expectations in retail was held by Sabine Schnell, director of Nielsen retail services in Germany. Retailers in the future will try to be distinctive compared to...
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Auchan: three years of development in sight
Date: 2008-02-01 08:00:00
Though Auchan did not open any new stores last year, it is possible that they will open two this year. They spent 2007 preparing their workforce for the period of...
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Superior entertainment
Date: 2008-02-01 08:00:00
Organising events is an ancient activity which has matured over the centuries both in terms of technology and human resources. According to György Pártos, strategic director of Creamteam, success can...
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Master Good keeping pace
Date: 2008-02-01 08:00:00
In 2007, Master Good Kft. enhanced its position in the retail market by getting a number of new products listed by practically all the major retail chains and substantially boosting...
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Carrier and style: related notions
Date: 2008-02-01 08:00:00
Karrier és Stílus Kft. held a conference about the notions used in its name on 11. December. Mrs. Csík dr. Klára Kovács, managing director of Karrier és Stílus Kft. spoke...
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Special Grand Marnier
Date: 2008-02-01 08:00:00
Only 60 bottles of the latest, limited edition Grand Marnier are to be marketed under the name Lounge Edition 2007 by Pernod Ricard Hungary Kft. The design of the bottle...
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Billboard companies joining forces
Date: 2008-02-01 08:00:00
A strategic alliance has been formed by six advertising companies at the end of November. The companies which provide outdoor advertising services intend to co-ordinate their efforts in serving clients....
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CBA unity – beyond borders as well
Date: 2008-02-01 08:00:00
It was more than 15 years ago that ten private retailers joined forces in order to be able to buy 17 stores which had originally belonged to the state owned....
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Independent profession at last
Date: 2008-02-01 08:00:00
The Association of Hungarian Event Organisers was established in 1992, and has over 105 members at present. However, this activity was only issued a TEÁOR registration number of its own...
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The secret of real wiener schnitzel
Date: 2008-02-01 08:00:00
Gathering information and being well informed is essential today, in our accelerated life. We must be familiar with the market we compete in and consumers are also increasingly familiar with...
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Eventful end for the year in the market of sweets
Date: 2008-02-01 08:00:00
Austerity measures do not seem to have had much effect in the market of sweets, with supply showing dynamic growth. The expanded assortments of Bonbonetti Choco Kft., Nestlé Hungária Kft....
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