News and articles
RFID in the refrigeration chain
Date: 2008-03-28 08:00:00
Demand for guaranteeing food safety has been growing for years. A monitoring system would allow the origin and whereabouts of products to be identified quickly and accurately throughout their lifecycle....
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Ágyas Zwack Kosher pálinka
Date: 2008-03-28 08:00:00
Ágyas Zwack Kosher Pálinka is available in three flavours. Fresh raspberry, rose-hip and plum make up the soul of these new palinkas, which are made using 3 kilos of fruit...
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Ban on smoking?
Date: 2008-03-28 08:00:00
According to Ágnes Horváth, minister of health, her ministry will submit the bill for the amendment of the law on the protection of non-smokers to parliament by the end of...
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Pasta Wednesday
Date: 2008-03-28 08:00:00
Gyermelyi Pasta Wednesday is a promotion for restaurant guests. Pasta fans will be able to sample Gyermelyi specialities in 300 restaurants at half the normal prices on 16. April. This...
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Magnetic beer brands in hyper markets
Date: 2008-03-28 08:00:00
Since beer sales grew last year, even though it was a difficult year for everybody, optimism regarding 2008 seems to be justified. As a result of new strategies, hyper markets...
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Digital Signage – the future is here!
Date: 2008-03-28 08:00:00
– Technological progress brings about new and specialised marketing solutions like Digital Signage, usually regarded as a form of home advertising – says–Attila Csizmadia, chairman of the Digital Signage Division...
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Ladies, put on your sunglasses!
Date: 2008-03-28 08:00:00
The cooking oil business seems to be a good one. This is why we have seen a flood of imported and private label products on store shelves in recent years,...
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SIÓ VitaTigris Gyümölcspüré
Date: 2008-03-28 08:00:00
This fruit delicacy in 90 gram, nice and cheerful satchets is available in strawberry and pear flavours. It is also a good compromise for quelling hunger, or can be recommended...
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Szentkirályi over 5 billion
Date: 2008-03-28 08:00:00
Total revenues of Szentkirályi Ásványvíz Kft. exceeded HUF 5 billion in 2007, with an increase of 16 per cent compared to 2006. They are planning to reach 6 billion this...
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Date Swedes and drink beer with Romanians!
Date: 2008-03-28 08:00:00
A survey has been prepared about European beer culture by the market researchers Added Value for SABMiller. 7,500 consumers have been interviewed in 15 European countries for the survey. There...
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Instore: the moment of truth
Date: 2008-03-28 08:00:00
Cheapness is till the key consideration regarding instore tools, but at least cardboard displays are becoming increasingly attractive. Companies specialising in instore communication are confident however, that western solutions will...
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(HU) CombiSwift csavaros kupak a SIÓ és hohes C termékeken
Date: 2008-03-28 08:00:00
Sorry, this entry is only available in HU....
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Holland Premium termékcsalád
Date: 2008-03-28 08:00:00
Three new products have been added to the Holland Premium light margarine product line. In addition to the basic version, Holland Premium products with ionized sea salt, extra virgin olive...
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Uninterrupted expansion by Kékkúti
Date: 2008-03-28 08:00:00
Total revenues of Kékkúti Ásványvíz Zrt. from sales of mineral water exceeded HUF 12 billion last year. The three Kék-kuti brands, Theodora, Nestlé Aquarel and Perrier held a combined market...
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Faktoring ABC – about factoring in simple terms
Date: 2008-03-28 08:00:00
We hear about factoring every day, but relatively few businesses actually use this financial service. Probably, not many people are familiar with the advantages of factoring. We have asked Andrea...
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Less households buying private labels
Date: 2008-03-28 08:00:00
According to data from the ConsumerScan of Gfk Hungária, beer consumption rose last year both in terms of value and quantity. Sales were up by 5,6 per cent in terms...
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Fighting instore theft
Date: 2008-03-28 08:00:00
There is no such thing as perfect security. Store owners can do no more than to make life as difficult for thieves as possible. Expensive products can be fitted with...
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Alpro termékcsalád
Date: 2008-03-28 08:00:00
Can be consumed by milk and lactose sensitive persons. It is rich in Omega 3 and 6 fatty acids and helps to keep the cholesterol level low. Its saturated fatty...
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WU2 Next extra erõs XXL hajzselé
Date: 2008-03-28 08:00:00
The Next Extra Srong Hair Gel by WU2 will appear on shelves in „Limited Edition” 200 millilitre units....
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Revenues of Henkel CEE over EUR 2 billion
Date: 2008-03-28 08:00:00
Revenues of Henkel Central Eastern Europe (Henkel CEE) grew by 17.7 percent to EUR 2,214 billion in 2007. Each division of the company produced double digit growth in 2007. A...
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FMCG retail chains ranking
Date: 2008-03-28 08:00:00
21,340 general food stores operated in Hungary at the end of 2007, whereas the same number was 21,959 in 2006. According to Mrs. Szalóky Judit Tóth, director of Nielsen, this...
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Drugstores holding largest market share in body lotions
Date: 2008-03-28 08:00:00
Hand and body lotions are expanding categories with sales showing an increase of 10 per cent in terms of value and 8 per cent in terms of quantity last year....
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What really matters is inside
Date: 2008-03-28 08:00:00
When we see that the interior of a supermarket that we regularly visit has been completely redesigned, we usually feel that it takes us longer to find the products we...
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Orbit töltött rágó Spearmint és Peppermint
Date: 2008-03-28 08:00:00
A liquid filled chewing gum which has achieved spectacular success world-wide, is to be added to the Orbit assortment in April 2008....
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Montice Probiotikus ivójoghurt
Date: 2008-03-28 08:00:00
Yoghurt product fermented with a pro-biotic culture, which plays an important role in leading a diverse and balanced lifestyle and in sustaining health....
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Slimmer Univer products
Date: 2008-03-28 08:00:00
The packaging of mayonnaise and a number of other Univer flavourings have also been redesigned. Flasks have become slimmer, with a more curved and more feminine shape. Main design elements...
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Measuring trade marketing?
Date: 2008-03-28 08:00:00
Trade marketing my love – was the title of the conference held by the Trade Marketing Klub on Valentine’s day. Participants of the first event organised jointly by TMK and...
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Hydration is no longer enough
Date: 2008-03-28 08:00:00
Five major brands (Garnier, Nivea, Dove, Johnson & Johnsons and Baba) control 70 per cent of the hand and body lotion market. The category showed growth both in terms of...
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Food still fuelling inflation
Date: 2008-03-28 08:00:00
In February 2008, average consumer prices were 1.1 per cent up compared to January and 6.9 per cent higher than in the same month of 2007. Food prices were up...
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