News and articles
Fasten butter
Date: 2010-06-17 08:00:00
Fasten is a butter with reduced fat content, offering healthy and delicious alternative to consumers on a diet, weight loss regime or simply to people who care about their body...
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Positive trends in Europe
Date: 2010-06-17 08:00:00
Food retail turnover grew by 4 percent in terms of value and by 1 percent in volume in the first three months of 2010 – informs Nielsen based on data...
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With enhanced partnership for survival
Date: 2010-06-17 08:00:00
Logistics is a comprehensive activity that improves economic competitiveness. Hungary’s favourable geographical location makes it a contender for exporting logistics services. At the moment, the sector’s contribution to the GDP...
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NIVEA has become a HotBrand!
Date: 2010-06-17 08:00:00
NIVEA was voted the most popular brand at Hot Brands 2009 in the beauty care category. On Sanoma Budapest’s youth-community website www.hotdog.hu registered users, mostly secondary school and university students,...
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Tesco is sectorial No.1 in responsible business operation
Date: 2010-06-17 08:00:00
In comparison with the company’s performance last year, Tesco Hungary did 21 percent better in the field of responsible business operation, thanks to the company’s CSR activity. The retail chain...
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More emotions!
Date: 2010-06-17 08:00:00
Crisis-ridden consumers want real value for their money, therefore brands started emphasising functional product advantages in their advertisements. May be they even overdo it a bit, as a US survey...
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Brands and celebrities
Date: 2010-06-17 08:00:00
Consumers are only willing to pay premium prices if a brand has real added value. A well-chosen celebrity can participate in the brand building process and in implementing the marketing...
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Demand for market information increased
Date: 2010-06-17 08:00:00
Companies’ decision-makers in the field of marketing and sales showed interest for more market information and research data in the past one and a half years. Market analysing information needed...
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Logistics can be much more economical with the help of IT solutions
Date: 2010-06-17 08:00:00
Increasingly fierce competition makes it inevitable for companies to set up IT systems that help the everyday operation of companies. IT investments are necessary even during the economic crisis, because...
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One million Forints went to Székesfehérvár
Date: 2010-06-17 08:00:00
Alcoa Fehérvár KC’s supporters were the most active in the game organised by Arany Ászok and they won HUF 1,000,000 for their team. Between 8 April and 8 May, those...
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Donation in the value of several million Forints to flood victims
Date: 2010-06-17 08:00:00
Many FMCG companies offered donations to help the victims of extreme weather in northern Hungary. Tesco donated truckloads of water, milk, tea, antiseptics, blankets and baby food. Borsodi Brewery gave...
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The Web – where shopping starts
Date: 2010-06-17 08:00:00
A study by iVillage reveals that women of our digital age start shopping way before arriving at the store. On-line information and coupons have great influence on the shopping decisions...
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Coupons in catering
Date: 2010-06-17 08:00:00
For a long time, Hungarian bar and restaurant owners could not imagine how coupon usage could be adapted to the attitude of the average Hungarian restaurant goer. In the age...
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Making gold with Házi Piros
Date: 2010-06-17 08:00:00
Házi Piros Kft., one of the key companies on the spice and seasoning market, is twenty years old. Commercial director Gábor Heltai answered our magazine’s questions. What were the most...
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Intelligenr supply chain management
Date: 2010-06-17 08:00:00
XAPT Hungary Kft. is a dynamically developing IT company, the main profile of which is the selling, installation, training and customising of the Microsoft Dynamics integrated business management system. XAPT...
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Hungarian milk domestic sales declining
Date: 2010-06-17 00:03:12
The Hungarian dairy business mood reduces and the domestic sales also declining – states the most recent summary of the Milk Marketing Board, which was published on the occasion of...
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One-fifth of the companies feel the export boom
Date: 2010-06-17 00:02:38
According to the latest survey of Coface Hungary; in nearly half of the interviewed hundreds of Hungarian exporting companies, an over 5 percent export revenues reduction occured in 2009. 21...
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A proposal for “hamburger tax”
Date: 2010-06-17 00:02:35
The Strategic Alliance for the Hungarian Hospitals proposed a health action plan. The association's proposal also stipulates that health care contribution (10 HUF per unit) should be introduced on alcohol,...
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Best practices for self-regulation: the recent results of the beer industry
Date: 2010-06-17 00:02:34
A report entitled “Beer advertising with responsible self-regulation ” was issued by the Brewers Association Europe (BoE), which summarizes the European brewing industry self-regulatory practices. The Brewers Association Europe (BoE)...
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The Watermelon Association initiates the creating of a government fund
Date: 2010-06-17 00:02:21
The Hungarian Watermelon Association turns to the government for help. They want to achieve the creation of a government fund, that would pay the producers the price immediately, to avoid...
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The world price of coffee increased
Date: 2010-06-17 00:01:12
Within five days, the world price of coffee increased by 20 percent. The Arabica coffee rose onto its two-year peak, according to analysts; mainly due to speculation. The price of...
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Hungary is the seventh greenest among seventeen countries
Date: 2010-06-17 00:00:15
According to the survey of the National Geographic; the Indian, Brazilian and Chinese consumers are the greenest, while the consumption of the American, Canadian French and British citizens are considered...
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Clorox donation for flood victims
Date: 2010-06-17 00:00:05
The DunaPro Ltd, the Hungarian distributor of the Clorox brand, offered a significant amount of detergent products, to help the flood victims. The products provide a great help to the...
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GKI expects a one percent growth from the Hungarian economy
Date: 2010-06-16 00:06:08
According to the new forecast of the GKI Economic Research Co.; the Hungarian economy will grow by one percent this year, the government deficit to GDP ratio will be 4...
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In August, Budapest will be the food industry capital
Date: 2010-06-16 00:05:55
This year, Europe's largest food event series will be held in Budapest, in the second half of August. The 1st World Summit on Sustainable Food Initiative, originates from Hungary, from...
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A small decrease occured in agri producer prices
Date: 2010-06-16 00:04:35
The producer price level of agricultural goods declined by 0.2 percent in January-April, compared to a year earlier – reports the Central Statistical Office (KSH). According to the datas of...
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Fruit and vegetables prices increase
Date: 2010-06-16 00:04:26
Fruits will be expensive this year. 60-70 percent of strawberries, sour cherries and cherries were destroyed because of the rainy May – said Mártonffy Béla, Executive Director of FRUITVEB. About...
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The expansion of European industry broke a record on annual basis
Date: 2010-06-16 00:03:02
Industrial production in the countries of the Euro area increased faster-than-expected in April, but the rate of growth slowed, compared to March. The annual expansion was the largest ever recorded....
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Chicken meat price to increase
Date: 2010-06-16 00:02:55
The price of chicken meat will increase by about 20-100 HUF per kilo in the forthcoming days. An increase in demand occured in Western Europe, which means increasing orders for...
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Flood fundraising campaign in the Tesco stores
Date: 2010-06-16 00:01:02
Tesco helps the flood victims with fundraising cards. The country's largest retail will make simple and easy to donate for all buyers of the chain. Anyone can take from the...
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