News and articles

PICK Grill family

There are 11 products in the PICK Grill family, which appears in stores this summer....

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Food product prices did not grow above the average

After the relatively high inflation rate in March, the consumer price index growth slowed down a bit. Compared with the previous month, the average consumer price increase was 0.5 percent...

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The ice tea market is going greener

– 2007 was the peak year on the ice tea market. 2008 brought a 2-percent decline in volume sales, which grew to minus 8 percent by the end of 2009....

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New executives in Borsodi’s management

Borsodi Brewery’s former marketing director, Zsolt Mészáros returned to the post. He has recently been responsible for the HoReCa and Small Food channels in sales. Vladan Matić, the company’s new...

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Liquid detergents of the future

After Persil washing powders, Henkel is now using its successful Cold Active technology with Persil gels. The technology guarantees squeaky clean clothes when washing at 30 °C. New Persil Cold...

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Why does UHT milk have a longer shelf life?

Tetra Pak and GfK Hungária did joint research to point out misbeliefs concerning milk. At a press conference on 6 May they revealed that three out of four Hungarian consumers...

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Somat Perfect Vinegar Gel

Somat Perfect Vinegar Gel is a multifunctional dishwasher detergent, which unites the cleaning, rinsing, salt, glass protecting and inox shine functions – there is no need for using separate additives...

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Food product foreign trade reduced by 5 percent in a year

According to KSH, in January-February 2010 the volume of foreign trade improved further, by 17 percent in export and by 13 percent in import in comparison with last year’s level....

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Slow building up behind peach and lemon

The annual ice tea market approaches the value of HUF 14 billion. Value sales in retail fell by 4 percent in February 2009-March 2010, compared with the previous twelve months....

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A new look and new content from Sága

In 2010, Sága sports a completely new look: a more modern Sága logo will appear on packagings, which emphasise products’ premium quality. Selyemsonka will be available in Piquant and Bear’s...

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New directors at FrieslandCampina

From 1 April 2010, Péter Szautner is the new managing director of the market leading company in the Romanian milk sector, while Razvan Orbulescu is the new consumer marketing director...

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Paths, roads and dead ends

With the level of production shrinking by 1 percent, the Hungarian food industry was able to increase export by 5 percent last year. At the same time, domestic sales decreased...

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Popular Medve flavours

Popular Medve flavours are now available in new, spreadable version, in resealable packaging....

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It is still Forint that performs the worst

In March 2010, in the EU-27 consumer prices were 1.9 percent higher on average, compared to prices in March 2009. While prices decreased in Latvia (by 4 percent), increase was...

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Private label ice teas are on the increase again

GfK Hungária’s ConsumerScan pointed out that after the market expansion of the last few years, 9 percent fewer households bought ice tea in 2009, and by this the category’s reach...

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Pink world champion

This spring Martini Rosato won the only gold medal in its category at the 10th World Spirits Competition in San Francisco. Rosato, the youngest product in the MARTINI family, convinced...

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Renowned artists in the Hungarian jury of Henkel.Art.Award 2010

Henkel Hungary put artists Szabolcs KissPál and Csaba Nemes, art critic Gábor Pfisztner and art historian Judit Angel on the jury panel of Henkel Art.Award 2010, to decide on 21...

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Hungarian POPAI Awards

The entry deadline for POPAI Hungary’s POP competition is 1 September. Entries will be exhibited at the Business Days in Tapolca, where all brand manufacturers and retailers can vote on...

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Kaiser's Salamis

Kaiser Kft. developed traditionally cured salamis especially for accompanying different types of wine (red, white, rosé)....

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Coloured toilet papers

The dominance of white toilet papers has come to an end! Renova, a prestigious manufacturer put red, orange, fuchsia and black toilet papers on the market, trying to grab the...

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For cooking, storing and carrying

The category that involves bin bags, household foils, sandwich and roasting bags, and baking papers represents a value of HUF 10 billion, growing by 4 percent from 2008 to 2009....

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A renewed NIVEA Baby product family

New paraben- and preservative-free products in the NIVEA Baby family care for the sensitive skin of babies even better. A more practical packaging and a modern design also make the...

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The secret of good beer is in the pouring

Soproni launched its Perfect Pouring programme, the aim of which is to make bars and restaurants comply with all the hygienic and pouring technology rules – which would evidently result...

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In-Store Show, London

On 29-30 June 2010, ‘Marketing Week Live’, the UK’s biggest marketing event will be organised in the Olympia. Four thematic exhibitions – Online Marketing, Insight, In-Store Data Marketing Show –...

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Kométa Fine Grill Sausages

This year Kométa Fine Grill Sausages will be available in 2 versions: with the already popular four-spice seasoning and in cheese-garlic flavour....

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‘Do it yourself’ pet food

Canadian company RedMoon gives the ability to customers to create the food specific to their pets’ individual needs. First they have to select the ingredients, and then give the activity...

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Market expansion has continued

Household paper product sales continue to grow: in the May 2009-April 2010 period sales were 8 percent higher than a in the previous twelve months. Toilet papers, tissues, paper towels...

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Another three silver medals for Törley Group

At the 16th Concours Mondial Bruxelles wine competition, held in Sicily on 23-25 April, Törley’s Hungaria Extra Dry, Chapel Hill Sparkling Chardonnay Brut and Chapel Hill Sparkling Pinot Noir Rosé...

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Tesco strengthens its team with a Hungarian executive

As of 10 May, Viktor Jegesi is replacing Steve Reynolds in the marketing director’s seat of Tesco Hungary. Viktor Jegesi joined the Tesco team in 1997 and before his appointment...

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Optimistic retailers

Richard Ellis Group Inc. surveyed more than 100 retail executives in March-April in the US. Nearly 70 percent of them said there was a global improvement taking place and 92...

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