News and articles

Shoppers prefer general detergents and special-use cleaning products

From the results of Gfk Hungária’s Eating Habits study we learn that the average Hungarian flat owner cleans the flat 2.3 times per week. 27 percent of them do it...

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Cream that makes you drunk

Cream is a novelty by a Cleveland company called Kingfish Spirits: flavoured cream with 15-percent alcohol content. Cream comes in vanilla, cherry, caramel, raspberry and chocolate flavours, and it can...

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Demand turning to fondant candy in small packaging unit

Fondant candy sales declined: in the period between last November and January 2010 nearly 3,000 tons were sold, 14 percent less than in the same period a year earlier. Nielsen...

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Nestlé radically reduced its offices’ energy usage

Nestlé Hungária Kft. uses 1,000 litres less water per day in its Budapest headquarters. 300 employees work in the 3,700 m² complex and the company reduced the building’s energy usage...

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Zoltán Poór appointed head of PannonMill

From 1 September 2010 Zoltán Poór is the president-CEO of Komárom-based Pannonmill Malomipari Zrt. Hungary’s leading mill industry enterprise is owned by Austrian company LLI Euromills and presently produces flour...

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Tchibo Exclusive

Tchibo presents the reborn Tchibo Exclusive, which is made from 100% arabica coffee....

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Variations on gentle washing

Contradictory trends have been experienced in the biggest chemical category – that of washing products. On 5 August Nielsen published a communication about detergent sales declining by 9 percent in...

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Cucumber juice

Mr. Q Cumber is an all natural crisp and refreshing drink that tastes like you just bit into an ice cold cucumber. With a bit of ice it eases even...

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In a better market position than the average

Chilled candy bars belong to the group of food products with the biggest turnover: its annual HUF 24 billion market it is the 12th biggest among the 90 measured by...

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Gallicoop’s five liver patés got top marking from consumers

Gallicoop’s liver patés performed the best at the 10th Meat Hygiene and Meat Examination World Congress. The company entered the competition with five turkey liver patés: Grandmother’s, Natura, Premium, Crackling...

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’Let us make our school a winner’ organised this year too

Univer Product Zrt. will launch the above mentioned programme once again from September. This year five main prizes are waiting for winners in the programme, which lasts from 1 September...

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Pur MAX Gel

Every drop of the new, thicker Pur MAX gel creates rich foam which lasts long on the cleaning sponge and gets rid of even the most stubborn grease stains....

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Autumn cleaning (and economising)

On the cleaning product and utensil market it is visible that households started economising because of the crisis. Category operations assistant manager Renáta Rabóczki shared Unilever’s experiences with us: –...

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iPhone-soap

Gadget lovers will adore this soap innovation: by using this they do not have to make do without their favourite iPhone. The popular smartphone is now available in soap form...

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Brand building at full speed among chilled candy bars

Pöttyös is the best known túró rudi brand, what is more, a survey by Braun & Partners and GfK Hungária in the spring of 2010 revealed that it was also...

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Beer is on top of promotional products’ ranking

Nielsen analyses promotional sales in fifteen food categories in hyper- and supermarkets. Altogether 44 percent of category sales (in value) were realised in promotion in the first half of 2010...

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Beer fountain on the main square of Bőcs

On 12 August a fountain was inaugurated on the mains square of Bőcs (the birthplace of Borsodi beer) from which beer can also be drawn. The idea came from the...

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Joya Soy Drinks

TJoya soy drinks are made from Austrian soy beans. These products are guaranteed to be of 100% plant origin, GM-, lactose-, gluten-and cholesterol-free....

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All brands fight dandruff

The hair care market improved in value, but there was a decrease in volume. Anti-dandruff products still have the biggest market share, followed by dry hair and dyed hair products....

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Hungarian consumers plan their shopping in advance

Hungarian shoppers are some of the most conscious in Eastern Europe: 82 percent of our compatriots say they plan their shopping in advance. More than half of Hungarian shoppers (55...

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We like to buy chilled candy bars for our children

According to GfK Hungária’s ConsumerScan, the consumption of chilled candy bars is closely connected to the presence of children in the family. While families with children are responsible for buying...

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Heineken Hungária’s new CEO

From SeptembervOladele Ajayi is the new CEO of Heineken Hungária. The first African manager in the Heineken Group to lead a Central European member company came from Nigeria. He studied...

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EuroShop: marketing-at-retail in focus

Ten Hungarian companies will be exhibiting at Düsseldorf’s EuroShop. The world’s biggest retail technology trade fair is held every three years, next time on 26 February-2 March 2011. Szilvia Máté,...

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Mizo Cheese

For those customers who prefer quality and traditions, and appreciate expertise....

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Facing innovations

The facial care category managed to grow, but the market share of cheaper and private label products increased in this category too. Branded product manufacturers stepped up their efforts by...

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Consumers did not feel more inclined to buy in the summer either

According to KSH’s quick report, volume sales in retail were down by 4.7 percent in the first six months of 2010 and by 4.6 percent in June, compared to the...

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Demand is shifting towards higher lemon content

Lemon juice sales decreased in volume but increased in terms of value in the past period. Ágnes Chvojka, Maspex Olympos Kft.’s junior brand manager explained this with this year’s unfavourable...

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An information security prized was founded

At the ITBN 2010 conference at the end of September the best Hungarian and foreign-owned information security manufacturers, service providers and advisors will be awarded with the ITBN Security Prize....

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A ‘thank you’ to customers

On 25 August the Tesco Clubcard loyalty programme commenced: after buying something in a Tesco store shoppers receive a point on their personal accounts after every HUF 200 spent. When...

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Energizer Battery

The new, further developed alkaline High Tech product range is a real novelty. In comparison with the earlier Ultimate alkaline battery it performs 20% better in digital devices....

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