News and articles

Energizer Battery
Date: 2010-09-22 08:00:00

The new, further developed alkaline High Tech product range is a real novelty. In comparison with the earlier Ultimate alkaline battery it performs 20% better in digital devices....

Manly development on the body care market
Date: 2010-09-22 08:00:00

The body care market can be divided into three categories: shower gels, deodorants and body lotions. In the first two categories versions for men are available in almost as high...

The food industry was one of the losers again
Date: 2010-09-22 08:00:00

According to KSH, in 13 sub-sectors of the processing industry 9 experienced volume growth. The third biggest sub-sector, food, beverage and tobacco production declined by 5.6 percent because of falling...

40-percent lemon juice is the most popular
Date: 2010-09-22 08:00:00

Nielsen Retail Index reveals that lemon juice retail sales grew by 4 percent in terms of value in December 2009-May 2010, compared to the previous period a year before. The...

METRO helps children who suffer from hunger in the summer
Date: 2010-09-22 08:00:00

Children’s Catering Foundation and METRO Hungary organised an awareness raising and donation collecting campaign in 4 cities and in the capital from 11 until 31 August, to help children in...

‘Let us do something for children together’ programme was a success in 2010
Date: 2010-09-22 08:00:00

The ‘Let us do something for children together’ programme ended and HUF 18,482,473 was collected. Danone Kft. has been helping the rehabilitation and healthy eating of children with cancer for...

ProX Probiotic Yoghurt Drink
Date: 2010-09-22 08:00:00

TNew multipack version of products in the popular ProX probiotic yoghurt drink range, in the service of healthy eating....

Safety and closeness
Date: 2010-09-22 08:00:00

Condom is one of the few product categories which were able to increase sales recently. László Pusztai, SSL Magyarország Kft.’s Durex category manager told our magazine that a large part...

We continue to spend less on FMCG products
Date: 2010-09-22 08:00:00

In the first half of 2010 households spent 0.5 percent less on FMCG products, compared with the same period a year before, revealed GfK Hungária’s Retail Analyses. This entailed a...

At half-time
Date: 2010-09-22 08:00:00

If somebody takes a closer look at the selection of wines Hungarian restaurants and wine shops offer, they would think we live in a prospering country with a large middle...

POS Média acquired majority ownership of Célcsoport Média
Date: 2010-09-22 08:00:00

Europe’s leading in-store media company, POS Media Europe bought a majority share in Célcsoport Média Kft. Célcsoport Média and POS Media Hungary have been operating in the same field in...

New marketing director at McDonald’s
Date: 2010-09-22 08:00:00

From 1 August Jörg Pizzera fills the position of marketing director of McDonald’s in Hungary. The Austrian executive started his career at Unilever and joined the McDonald’s team in 2006....

Colgate Sensitive Pro-Relief
Date: 2010-09-22 08:00:00

Revolutionary breakthrough in tooth sensitivity relief....

The paper tissue season is about to start
Date: 2010-09-22 08:00:00

Paper products have been expanding slowly in terms of both volume and value. According to Zsuzsa Hunwald, Zewa’ marketing coordinator their products are of basic importance, so sales did not...

‘It is ending precisely now…’ (Part 5)
Date: 2010-09-22 08:00:00

This new, 6-part series by Trade magazin and GfK Hungária Market Research Institute focuses on price trends, pricing policies and consumer expectations in terms of price. The nominal value of...

It is cheaper at home
Date: 2010-09-22 08:00:00

The summer did not bring the long expected change, markets are shrinking and there is less money to spend. Fewer daily consumer goods are sold and the significance of home...

Another festival for Zsindelyes
Date: 2010-09-22 08:00:00

Zsindelyes Pálinka Distillery organised their Zsindelyes Festival in Érpatak for the fourth time on the first weekend of September. Two stages waited for visitors and twice as many programmes as...

Desgner waste containers all over the country
Date: 2010-09-22 08:00:00

In September Öko-Kord Országos Nonprofit Kft. started planting its designer selective waste containers in food stores. Thanks to the new containers, people will be able to get rid of plastic...

New, 4-purpose toilet freshener from Henkel
Date: 2010-09-22 08:00:00

Bref Power Aktiv, the new member of Bref’s toilet freshener product range cleans effectively, creates a cleaning foam, prevents the formation of mineral scale and guarantees a fresh scent. It...

NESCAFÉ 3in1 Classic
Date: 2010-09-22 08:00:00

The market leading coffee specialty is now available in new packaging and was made using a new recipe....

Autumn foot marketing from Scholl
Date: 2010-09-22 08:00:00

Scholl will try to cheer up cloudy autumn days with launching a fashion advice website. The Internet site will help in finding the right shoes for different outfits, with guidance...

Hungarians are rather optimistic: more of us see a way out of the crisis than last year
Date: 2010-09-22 08:00:00

According to a Nielsen survey conducted in May, Hungarians are more optimistic than the international average: while in 48 countries 21 percent of people said their countries will leave the...

The main prize of Olympos’ consumer promotion was drawn
Date: 2010-09-22 08:00:00

Olympos organised a Mediterranean-style prize game between 10 May and 25 July. Every week 50 cool boxes and every month 1 Piaggio scooters found their new owners. The main prize...

Coop – Cipó-Ház in Szolnok
Date: 2010-09-22 08:00:00

Coop Szolnok Kereskedelmi Zrt. and Cipó-Ház Kft. ceremonially opened their bakery in Zagyvarékas on 18 August. They make 45-50 products in the bakery, where 34 people will be employed –...

Herz products resurface on the shelves
Date: 2010-09-22 08:00:00

Thanks to Bonafarm Group, Herz products find their way back to shops, less than six months after Bonafarm Zrt. brought the brand name. Nine products of the traditional high quality...

Air Wick Touch of Luxury Collection
Date: 2010-09-22 08:00:00

Air Wick brand’s new winter portfolio....

Batteries with elementary power
Date: 2010-09-22 08:00:00

Energizer batteries are available in all retail channels. According to Orsolya Varga, Energizer Magyarország Kft.’s trade marketing manager the focus is different in every channel, but the company is able...

The turnover of retail chains’ private label products amounts to 165 billion forints in six months
Date: 2010-09-22 08:00:00

In six months the private label products of food retailers generated a HUF 165 billion turnover – 2 percent less than in the first six months of 2009. Private labels...

Nescafé Plan: for sustainable coffee growing
Date: 2010-09-22 08:00:00

At the end of August Nestlé’s Nescafé Plan programme started in Mexico City. Measures of the project show Nestlé’s committment on coffee farming, production and consumption. As part of the...

Online sale at Praktiker
Date: 2010-09-22 08:00:00

Praktiker Hungary will use online auction sites Vatera and TeszVesz to sell some of its products in promotion. Several hundred seasonal products have been available since the last day of...

Oldal

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News and articles

Energizer Battery Date: 2010-09-22 08:00:00

Manly development on the body care market Date: 2010-09-22 08:00:00

The food industry was one of the losers again Date: 2010-09-22 08:00:00

40-percent lemon juice is the most popular Date: 2010-09-22 08:00:00

METRO helps children who suffer from hunger in the summer Date: 2010-09-22 08:00:00

‘Let us do something for children together’ programme was a success in 2010 Date: 2010-09-22 08:00:00

ProX Probiotic Yoghurt Drink Date: 2010-09-22 08:00:00

Safety and closeness Date: 2010-09-22 08:00:00

We continue to spend less on FMCG products Date: 2010-09-22 08:00:00

At half-time Date: 2010-09-22 08:00:00

POS Média acquired majority ownership of Célcsoport Média Date: 2010-09-22 08:00:00

New marketing director at McDonald’s Date: 2010-09-22 08:00:00

Colgate Sensitive Pro-Relief Date: 2010-09-22 08:00:00

The paper tissue season is about to start Date: 2010-09-22 08:00:00

‘It is ending precisely now…’ (Part 5) Date: 2010-09-22 08:00:00

It is cheaper at home Date: 2010-09-22 08:00:00

Another festival for Zsindelyes Date: 2010-09-22 08:00:00

Desgner waste containers all over the country Date: 2010-09-22 08:00:00

New, 4-purpose toilet freshener from Henkel Date: 2010-09-22 08:00:00

NESCAFÉ 3in1 Classic Date: 2010-09-22 08:00:00

Autumn foot marketing from Scholl Date: 2010-09-22 08:00:00

Hungarians are rather optimistic: more of us see a way out of the crisis than last year Date: 2010-09-22 08:00:00

The main prize of Olympos’ consumer promotion was drawn Date: 2010-09-22 08:00:00

Coop – Cipó-Ház in Szolnok Date: 2010-09-22 08:00:00

Herz products resurface on the shelves Date: 2010-09-22 08:00:00

Air Wick Touch of Luxury Collection Date: 2010-09-22 08:00:00

Batteries with elementary power Date: 2010-09-22 08:00:00

The turnover of retail chains’ private label products amounts to 165 billion forints in six months Date: 2010-09-22 08:00:00

Nescafé Plan: for sustainable coffee growing Date: 2010-09-22 08:00:00

Online sale at Praktiker Date: 2010-09-22 08:00:00

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