News and articles

Germans shoppers buy comfortably in a pleasant environment
Date: 2010-05-20 08:00:00

Edeka Group, the market leader in German food retail improved its turnover by 17 percent, compared with the previous year, and its sales revenue surpassed the EUR 39.6 billion threshold...

PDA and smartphone: about to merge
Date: 2010-05-20 08:00:00

The market of PDA devices, which are capable of transmitting data directly from the store via the Internet, has been standing still for quite a while. Neither Microsoft nor Symbian...

Dove MEN+CARE products
Date: 2010-05-20 08:00:00

Dove created its MEN+CARE product range especially for men. Shower gels contain a formula based on the MICROMOISTURETM technology, which is clinically tested to be efficient against dry skin. Deodorants...

S-Budget is two years old
Date: 2010-05-20 08:00:00

SPAR Hungary’s private label product range celebrates its 2nd birthday. Back in April 2008 40 products were launched, now SPAR offers 240 S-Budget products, 75 percent of which are Hungarian...

Knorr Spice Magic
Date: 2010-05-20 08:00:00

With the help of the two new Knorr Spice Magic products, marjoram roast chicken and rib roast are easy to make for everyone....

Television advertising campaigns’ reach can now be measured electronically
Date: 2010-05-20 08:00:00

GfK Panel Services Germany expanded its Web Efficiency Panel service: it now involves monitoring the reach of television advertising campaigns. Panel members were given special mobile phones which are capable...

A stable yoghurt market with strong manufacturer brands
Date: 2010-05-20 08:00:00

Manufacturer brands strengthened their position in yoghurt retail sales: they improved by 1 percentage points in value (reaching an annual HUF 29 billion) and by 3 in volume against private...

Behind the scenes
Date: 2010-05-20 08:00:00

The crisis generated cost efficiency measures and structural changes, which affected sales teams too. Work has been outsourced at several companies, either completely or in part. According to Ágnes Csiby,...

Equipment for firefighters in Sopron and screenings for Martfű dwellers
Date: 2010-05-20 08:00:00

The two winner foundations spent the HUF 3 million they won in the ‘Heineken Hungária for Sopron / Martfű’ charity programme on the projects mentioned above. Heineken announced its charity...

New finance director at METRO
Date: 2010-05-20 08:00:00

From 19 April, Csaba Mándoki is the new finance director of METRO Hungary. He started his career at METRO Hungary in 1995 as head of the controlling department. From March...

Knorr Raspberry Cream Soup
Date: 2010-05-20 08:00:00

Refreshing Raspberry cream soup contains fruit bits and is easy to prepare any time, without cooking....

‘It is ending precisely now…’ (Part 2)
Date: 2010-05-20 08:00:00

This new, 6-part series by Trade magazin and GfK Hungária Market Research Institute focuses on price trends, pricing policies and consumer expectations in terms of price. Last time we called...

Yoghurt drinks are coming up
Date: 2010-05-20 08:00:00

The yoghurt segment which focuses on health managed to expand despite the crisis, only the medium price segment contracted a bit. Beáta Kiss, external relations director at Danone Kft., is...

Down on your knees or standing up?
Date: 2010-05-20 08:00:00

‘How many of you are convinced that win-win business relationships are good for you?’ 90 percent of people in the room raised their hands. ‘Your minutes are numbered!’ – said...

The most popular women’s handball team in League 1 receives one million Forints
Date: 2010-05-20 08:00:00

From 8 April, those supporters who buy Arany Ászok can vote on their favourite women’s handball team for a month. The team with the highest number of votes receives HUF...

Sialogue for improving the conditions of dogs
Date: 2010-05-20 08:00:00

Mars organised a meeting for experts, NGOs and public authorities who work for solving the problems of domestic animal keeping. Participants of this Social Dialogue discussed problematic issues and proposed...

Bulmers and Strongbow Beer
Date: 2010-05-20 08:00:00

A trend-setter beverage novelty in Hungary, this 5%-alcohol content cider is well-known from the British Isles....

Net wages escalated by ten percent
Date: 2010-05-20 08:00:00

At enterprises employing a minimum of 5 people and at budgetary institutions, gross average wages were 3.7 percent higher and net average wages improved by 10.3 percent in the first...

Households spent less on yoghurt last year
Date: 2010-05-20 08:00:00

Last year 86 percent of households bought yoghurt – shows ConsumerScan by GfK Hungária. As for fruit yoghurts, 81 percent of consumers bought one flavour or another, so sales remained...

Hungarian delegation in Paris
Date: 2010-05-20 08:00:00

Five people represented POPAI Hungary at the Marketing at Retail Show in Paris, where 215 stands received 15,800 visitors; there were 300 entries for the POPAI Awards – the results...

The most frequent places for buying certain categories
Date: 2010-05-20 08:00:00

Hyper- and supermarkets are the most frequent places for buying categories such as carbonated soft drinks, mineral water, beer, household cleaners and chocolate – states Nielsen ShopperTrends....

‘Fishing net instead of fish!’ – a new element in the Food Avalanche programme
Date: 2010-05-20 08:00:00

Syngenta and the Hungarian Food Bank Association launched their Food Avalanche programme for the 3rd time in February 2010. There were 26 applications and 9 winners were announced. Municipalities and...

Krombacher Pils Beer
Date: 2010-05-20 08:00:00

Germany’s No.1 premium brand, some say it is one of its ‘ambassadors’....

Unemployment hits a peak
Date: 2010-05-20 08:00:00

Unemployment hit a 16-year peak in December 2009-February 2010: KSH measured the unemployment rate to be 11.4 percent, with 3,726,000 people being employed and 479,000 unemployed in the 15-74 age...

Ice cream sales by shops took a favourable turn
Date: 2010-05-20 08:00:00

Ice cream managed to better its market position: according to the Nielsen Retail Index retail turnover increased in terms of both value – by 3 percent, reaching HUF 18 billion...

Hungarian POP contest
Date: 2010-05-20 08:00:00

POPAI Hungary joins the international POPAI Awards series by announcing a competition for POP tools. The jurying will take place at the next Business Days in Tapolca. Winners will participate...

Wage increase at Kométa
Date: 2010-05-20 08:00:00

Kométa ’99 Zrt. was the first meat-industry company to start negotiations with trade unions and to increase the wages of employees by 3.5-4.5 percent as of 1 March. The average...

Coffee in a hundred different ways
Date: 2010-05-20 08:00:00

On 23-25 April, Magyar Kávétársaság Kft. organised the Marvellous Coffee trade fair. Bravos, Pellini, Mauro, Musetti, SaraLee, Semiramis, Pasco and Nestle were all present. The event’s objective was to facilitate...

Firsthand market research
Date: 2010-05-20 08:00:00

Firsthand market research data’ was the title of Trade Marketing Club’s meeting on 15 April in the BKIK headquarters. Leading experts from GfK, Nielsen and Ipsos analysed the past year...

Food prices stepped on the brake
Date: 2010-05-20 08:00:00

In March 2010, the monthly average consumer price increase was 0.7 percent, but compared with March 2009 prices were up by 5.9 percent On average, prices were 6 percent higher...

Oldal

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News and articles

Germans shoppers buy comfortably in a pleasant environment Date: 2010-05-20 08:00:00

PDA and smartphone: about to merge Date: 2010-05-20 08:00:00

Dove MEN+CARE products Date: 2010-05-20 08:00:00

S-Budget is two years old Date: 2010-05-20 08:00:00

Knorr Spice Magic Date: 2010-05-20 08:00:00

Television advertising campaigns’ reach can now be measured electronically Date: 2010-05-20 08:00:00

A stable yoghurt market with strong manufacturer brands Date: 2010-05-20 08:00:00

Behind the scenes Date: 2010-05-20 08:00:00

Equipment for firefighters in Sopron and screenings for Martfű dwellers Date: 2010-05-20 08:00:00

New finance director at METRO Date: 2010-05-20 08:00:00

Knorr Raspberry Cream Soup Date: 2010-05-20 08:00:00

‘It is ending precisely now…’ (Part 2) Date: 2010-05-20 08:00:00

Yoghurt drinks are coming up Date: 2010-05-20 08:00:00

Down on your knees or standing up? Date: 2010-05-20 08:00:00

The most popular women’s handball team in League 1 receives one million Forints Date: 2010-05-20 08:00:00

Sialogue for improving the conditions of dogs Date: 2010-05-20 08:00:00

Bulmers and Strongbow Beer Date: 2010-05-20 08:00:00

Net wages escalated by ten percent Date: 2010-05-20 08:00:00

Households spent less on yoghurt last year Date: 2010-05-20 08:00:00

Hungarian delegation in Paris Date: 2010-05-20 08:00:00

The most frequent places for buying certain categories Date: 2010-05-20 08:00:00

‘Fishing net instead of fish!’ – a new element in the Food Avalanche programme Date: 2010-05-20 08:00:00

Krombacher Pils Beer Date: 2010-05-20 08:00:00

Unemployment hits a peak Date: 2010-05-20 08:00:00

Ice cream sales by shops took a favourable turn Date: 2010-05-20 08:00:00

Hungarian POP contest Date: 2010-05-20 08:00:00

Wage increase at Kométa Date: 2010-05-20 08:00:00

Coffee in a hundred different ways Date: 2010-05-20 08:00:00

Firsthand market research Date: 2010-05-20 08:00:00

Food prices stepped on the brake Date: 2010-05-20 08:00:00

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