News and articles
Ferenc Puskás is the new face of Szentkirályi
Date: 2010-04-27 08:00:00
After Luís Figo, another world-class footballer became the face of Szentkirályi: with the approval of his family, Ferenc Puskás’ image will lead Szentkirályi’s 2010 campaign. Owner-managing director, Levente Balogh told...
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SPAR modernises its old stores too
Date: 2010-04-27 08:00:00
From 25 March 2010, SPAR’s Sas Street supermarket in Eger, which opened its gates back in 1996, welcomes customers completely refurbished. The 1,375 m² unit is one of the most...
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Small shops keep losing ground
Date: 2010-04-27 08:00:00
Beer’s retail turnover was down 1 percent in value in the February 2009-January 2010 period. The market’s value was above HUF 102 billion. At the same time the Nielsen Retail...
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Point of purchase in the capital city of fashion
Date: 2010-04-27 08:00:00
Digital solutions were in the limelight at the Marketing at Retail Show in Paris. The event is held every second year and this was the seventh time that POPAI Awards...
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With a good taste in our mouths
Date: 2010-04-27 08:00:00
On 26 March Barcelona’s Alimentaria, one of the world’s three biggest food and catering trade fairs closed its gates. The fair is held every second year and is now held...
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Rauch IceT Blackberry
Date: 2010-04-27 08:00:00
Ice tea in pitch black bottles, offering the exciting flavour of extraordinary blackberry....
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International recognition for Henkel
Date: 2010-04-27 08:00:00
Henkel has been present on the World’s Most Ethical Companies list for three years now. The list of 100 companies is published by the US Ethisphere Institute and it ranks...
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Success, dynamism and development: InformatiX’s conquest continues
Date: 2010-04-27 08:00:00
From January, InformatiX Kft. started a partnership with DJE Kft., a terminal and call centre service provider. InformatiX offers mobile IT solutions and project management software to companies, and now...
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Beer brands have to convince hesitating consumers
Date: 2010-04-27 08:00:00
In 2009, the beer industry realised the lowest volume sales in the past 20 years. Mostly bars and restaurants can be blamed for the minus 8 percent, the downturn was...
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Inflation is losing speed, but it is still the highest in the EU
Date: 2010-04-27 08:00:00
In February, the monthly average consumer price increase was 0.3 percent, but compared with February 2009 prices were up by 5.7 percent, indicating a slowing down in the inflation after...
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Computers, software and specialists
Date: 2010-04-27 08:00:00
The 1st Hungarian Virtual Software Fair and Information Technology Exhibition welcomed visitors between 17 and 19 March. What is more, the 7,800 participants did not even have to leave their...
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Nativa tea drinks
Date: 2010-04-27 08:00:00
In line with market trends, we continue to expand the Nativa product family, which offers the beneficial effects of green and white tea to consumers, without the long procedure of...
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Ariel Active Gel capsule available in shops from April
Date: 2010-04-27 08:00:00
In April 2010, Ariel introduces the latest innovation in the field of detergents, Ariel Active Gel capsule. It removes stains twice as effectively as Ariel liquid detergent, so a smaller...
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Teflon paint
Date: 2010-04-27 08:00:00
There is a negative sentiment on the Hungarian paint market. One way out of the crisis is innovation – said Antal Szabó, managing director of Poli-Farbe Vegyipari Kft. when introducing...
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The beer market contracted further last year
Date: 2010-04-27 08:00:00
Just like in 2008, the beer market kept shrinking in 2009, revealed GfK Hungária’s ConsumerScan, because the average household bought 6 percent less beer, 72 litres. 67 percent of Hungarian...
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Egg producers can be satisfied
Date: 2010-04-27 08:00:00
The Agricultural Economics Research Institute (AKI) continuously monitors and publishes world trends in poultry and fruit/vegetable products. Their last report reveals that in the first two months the volume of...
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Selling even more efficiently
Date: 2010-04-27 08:00:00
New possibilities in sales efficiency – this was the title of the successful professional forum, held on 25 March 2010, organised by InformatiX. Together with their partner companies, the organisers...
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Colgate Max Fresh Beads
Date: 2010-04-27 08:00:00
Breath refreshing toothpaste with mouthwash beads....
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Shining cleanness with the fresh scent of spring
Date: 2010-04-27 08:00:00
Henkel welcomed spring with new, cherry blossom-scented Biopon washing powders and gels. Biopon washing powders now also make clothes easy to iron. Play at www.biopon.hu to win a wellness weekend...
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Tetra Pak closed a successful financial year
Date: 2010-04-27 08:00:00
2009 was a successful financial year for Tetra Pak. Despite the crisis, the company managed to improve its sales revenue by 1.2 percent to EUR 8.95 billion in 2009, compared...
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Orange, peach and apple is the ranking in terms of volume
Date: 2010-04-27 08:00:00
Fruit juice retail sales were down 9 percent in value in the February 2009-January 2010 period, compared to the same period a year earlier and totalled at HUF 42 billion....
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Employment pessimism is subsiding
Date: 2010-04-27 08:00:00
GKI’s economic sentiment index continued to improve moderately in February. In the business sector expectations were more optimistic, with the exception of industry – here the confidence index reduced a...
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Dr Bernd Hallier: Retailers know a lot about their customers
Date: 2010-04-27 08:00:00
According to Dr Bernd Hallier, the director of EHI Retail Institute retail is one of the driving forces behind information technology. He told Trade magazin that in Central and Eastern...
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Vape Derm Herbal 2in1
Date: 2010-04-27 08:00:00
The first product that protects not only from mosquito and tick bites, but thanks to its calming stick it guarantees instant comfort in case of a jellyfish sting while swimming...
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Strategy brings success
Date: 2010-04-27 08:00:00
Odary, the new umbrella brand of Kazakhstan’s Agroprodukt and the recently introduced reclosable Cryovac® EOR211 foil started a retail and social revolution. Packaged in the innovative new foil, Odary cottage...
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Comfort packaged
Date: 2010-04-27 08:00:00
The latest novelty by Sealed Air Cryovac is the unique Cryovac® Oven Ease™ HC2440 gas-tight baking bag. Food is more delicious and tender if prepared in the new baking bag,...
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Fruit juices bought less often
Date: 2010-04-27 08:00:00
GfK Hungária’s ConsumerScan reveals that only 100% fruit juice volume sales remained stable on the shrinking fruit juice market. The segment’s market share improved by 2.5 percentage points in 2009....
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‘It is ending precisely now…’ (Part 1)
Date: 2010-04-27 08:00:00
‘…so I let it go!’ Tibi Kiss, the lead singer of Quimby probably referred to something else, but we thought it would fit the new, 6-part series by Trade magazin...
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Dove Go Fresh Revive shower cream
Date: 2010-04-27 08:00:00
Combines pomegranate and lemon to refresh the body....
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Tihany Valogatas
Date: 2010-04-27 08:00:00
From now on Bakony camembert will also be sold under the brand name Tihany Válogatás, using the Tihany Válogatás Sandwich Camambert name....
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