News and articles

Ferenc Puskás is the new face of Szentkirályi

After Luís Figo, another world-class footballer became the face of Szentkirályi: with the approval of his family, Ferenc Puskás’ image will lead Szentkirályi’s 2010 campaign. Owner-managing director, Levente Balogh told...

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SPAR modernises its old stores too

From 25 March 2010, SPAR’s Sas Street supermarket in Eger, which opened its gates back in 1996, welcomes customers completely refurbished. The 1,375 m² unit is one of the most...

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Small shops keep losing ground

Beer’s retail turnover was down 1 percent in value in the February 2009-January 2010 period. The market’s value was above HUF 102 billion. At the same time the Nielsen Retail...

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Point of purchase in the capital city of fashion

Digital solutions were in the limelight at the Marketing at Retail Show in Paris. The event is held every second year and this was the seventh time that POPAI Awards...

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With a good taste in our mouths

On 26 March Barcelona’s Alimentaria, one of the world’s three biggest food and catering trade fairs closed its gates. The fair is held every second year and is now held...

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Rauch IceT Blackberry

Ice tea in pitch black bottles, offering the exciting flavour of extraordinary blackberry....

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International recognition for Henkel

Henkel has been present on the World’s Most Ethical Companies list for three years now. The list of 100 companies is published by the US Ethisphere Institute and it ranks...

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Success, dynamism and development: InformatiX’s conquest continues

From January, InformatiX Kft. started a partnership with DJE Kft., a terminal and call centre service provider. InformatiX offers mobile IT solutions and project management software to companies, and now...

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Beer brands have to convince hesitating consumers

In 2009, the beer industry realised the lowest volume sales in the past 20 years. Mostly bars and restaurants can be blamed for the minus 8 percent, the downturn was...

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Inflation is losing speed, but it is still the highest in the EU

In February, the monthly average consumer price increase was 0.3 percent, but compared with February 2009 prices were up by 5.7 percent, indicating a slowing down in the inflation after...

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Computers, software and specialists

The 1st Hungarian Virtual Software Fair and Information Technology Exhibition welcomed visitors between 17 and 19 March. What is more, the 7,800 participants did not even have to leave their...

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Nativa tea drinks

In line with market trends, we continue to expand the Nativa product family, which offers the beneficial effects of green and white tea to consumers, without the long procedure of...

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Ariel Active Gel capsule available in shops from April

In April 2010, Ariel introduces the latest innovation in the field of detergents, Ariel Active Gel capsule. It removes stains twice as effectively as Ariel liquid detergent, so a smaller...

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Teflon paint

There is a negative sentiment on the Hungarian paint market. One way out of the crisis is innovation – said Antal Szabó, managing director of Poli-Farbe Vegyipari Kft. when introducing...

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The beer market contracted further last year

Just like in 2008, the beer market kept shrinking in 2009, revealed GfK Hungária’s ConsumerScan, because the average household bought 6 percent less beer, 72 litres. 67 percent of Hungarian...

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Egg producers can be satisfied

The Agricultural Economics Research Institute (AKI) continuously monitors and publishes world trends in poultry and fruit/vegetable products. Their last report reveals that in the first two months the volume of...

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Selling even more efficiently

New possibilities in sales efficiency – this was the title of the successful professional forum, held on 25 March 2010, organised by InformatiX. Together with their partner companies, the organisers...

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Colgate Max Fresh Beads

Breath refreshing toothpaste with mouthwash beads....

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Shining cleanness with the fresh scent of spring

Henkel welcomed spring with new, cherry blossom-scented Biopon washing powders and gels. Biopon washing powders now also make clothes easy to iron. Play at www.biopon.hu to win a wellness weekend...

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Tetra Pak closed a successful financial year

2009 was a successful financial year for Tetra Pak. Despite the crisis, the company managed to improve its sales revenue by 1.2 percent to EUR 8.95 billion in 2009, compared...

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Orange, peach and apple is the ranking in terms of volume

Fruit juice retail sales were down 9 percent in value in the February 2009-January 2010 period, compared to the same period a year earlier and totalled at HUF 42 billion....

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Employment pessimism is subsiding

GKI’s economic sentiment index continued to improve moderately in February. In the business sector expectations were more optimistic, with the exception of industry – here the confidence index reduced a...

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Dr Bernd Hallier: Retailers know a lot about their customers

According to Dr Bernd Hallier, the director of EHI Retail Institute retail is one of the driving forces behind information technology. He told Trade magazin that in Central and Eastern...

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Vape Derm Herbal 2in1

The first product that protects not only from mosquito and tick bites, but thanks to its calming stick it guarantees instant comfort in case of a jellyfish sting while swimming...

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Strategy brings success

Odary, the new umbrella brand of Kazakhstan’s Agroprodukt and the recently introduced reclosable Cryovac® EOR211 foil started a retail and social revolution. Packaged in the innovative new foil, Odary cottage...

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Comfort packaged

The latest novelty by Sealed Air Cryovac is the unique Cryovac® Oven Ease™ HC2440 gas-tight baking bag. Food is more delicious and tender if prepared in the new baking bag,...

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Fruit juices bought less often

GfK Hungária’s ConsumerScan reveals that only 100% fruit juice volume sales remained stable on the shrinking fruit juice market. The segment’s market share improved by 2.5 percentage points in 2009....

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‘It is ending precisely now…’ (Part 1)

‘…so I let it go!’ Tibi Kiss, the lead singer of Quimby probably referred to something else, but we thought it would fit the new, 6-part series by Trade magazin...

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Dove Go Fresh Revive shower cream

Combines pomegranate and lemon to refresh the body....

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Tihany Valogatas

From now on Bakony camembert will also be sold under the brand name Tihany Válogatás, using the Tihany Válogatás Sandwich Camambert name....

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