News and articles
Decorative barcode
Date: 2010-04-27 08:00:00
New Jersey’s Vanity Barcodes introduced decorative barcodes which can be scanned like a regular barcode and be used as a marketing tool. Vanity Barcodes serve their partners with ten different...
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Magnum Mini 6 multipack
Date: 2010-04-27 08:00:00
With Magnum Mini 6 multipack, consumers can now treat themselves to an ice cream at home – from this year in almond and strawberry flavours too....
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Mood Media and Lapker signs agreement
Date: 2010-04-27 08:00:00
After several years of negotiations, Mood Media and Lapker agreed to use all elements of scent marketing in Lapker Zrt.’s latest concept, a prototype convenience store that serves the needs...
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Gold and silver medals won in Paris!
Date: 2010-04-27 08:00:00
At the 16th Vinalies Internationales, a prestigious international wine competition held in France on 26 February-3 March, Törley’s Chardonnay Brut 2006 sparkling wine won a gold medal, while Chapel Hill...
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Miskolci Árucsarnok was modernised
Date: 2010-04-27 08:00:00
Coop’s most profitable store is Miskolci Árucsarnok, which had been completely modernised after 15 years before it reopened on 29 March. Gates had to be opened 30 minutes earlier than...
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Choosing a store and shopping decisions in front of the shelf
Date: 2010-04-27 08:00:00
Nielsen’s new ShopperTrends survey revealed that a wide selection of products, a good price-value ratio and good quality are the most important competitive advantages for a retail chain, but domestic-owned...
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No more wasting money
Date: 2010-04-27 08:00:00
GfK Hungária’s research comprising the year 2009 pointed out that after clothing and travelling, Hungarian households also had to start economising on the food budget last year. In the first...
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Orbit Wild Strawberry Bag
Date: 2010-04-27 08:00:00
From Hungary’s most popular chewing gums strawberry-flavoured Orbit Wild Strawberry is now also available in sachets....
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New managing director at Danone Kft.
Date: 2010-04-27 08:00:00
From 16 March 2010, Paolo Maria Tafuri (49) is the new managing diector of Danone Kft. He joined Italaquae – Danone’s mineral water manufacturer in Italy – in 1989 and...
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Desire materialised – Guru from Pöttyös
Date: 2010-04-27 08:00:00
This spring Pöttyös introduces its new dessert Guru, which simply seduces us to have a snack. Guru is a unique product, a real treat that combines cream caramel and crunchy...
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The several-year shrinking of the store network stopped last year
Date: 2010-04-27 08:00:00
Last year Nielsen registered 19,900 general food stores in Hungary, practically just as many as a year earlier. The number of hypermarkets rose from 137 to 152, while the 401-500...
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‘Fair share’ is the most effective
Date: 2010-04-27 08:00:00
Many FMCG manufacturing companies carry out in-store surveys themselves, but these prove to be less efficient than they expect. My experience is that many decision-makers need complex systems that fit...
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Minor growth in the processing industry
Date: 2010-04-27 08:00:00
In January 2010, industrial domestic sales prices were 1.8 percent higher in comparison with the previous month and 1.6 percent higher in comparison with January 2009. Domestic sales prices by...
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ProX probiotic yoghurt
Date: 2010-04-27 08:00:00
New products of the successful ProX probiotic yoghurt drink family in cups, for a healthy diet....
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Trendy colours – just like it was new
Date: 2010-04-27 08:00:00
Henkel’s new product, Perwoll Color Magic liquid laundry detergent protects textiles from fading, thanks to its special colour renewing formula. Besides, it also removes microscopic naps. Available in 1-, 2-,...
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Earth Hour 2010
Date: 2010-04-27 08:00:00
METRO, Unilever and the STI Group all joined WWF’s Earth Hour project and turned the lights off for an hour on 27 March 2010. METRO turned off its column lighting...
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When Tesco finished 22nd
Date: 2010-04-27 08:00:00
The ranking of food retail companies started with a Top 50 list way back in the past. In 1994, Áfeosz was number one (with a turnover of HUF 110 billion),...
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Focusing on customers inside and outside of the store
Date: 2010-04-27 08:00:00
The space outside the store talks to us, it communicates. Walls, giant posters and citylights attract our gaze. People find hyper- and supermarkets very easily, there are signs all over...
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Deficit in retail
Date: 2010-04-27 08:00:00
In terms of volume, retail sales were 5.6 percent lower in January 2010 than in the same period the previous year. Retail sales were up by 0.6 percent in January...
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Gallicoop had a good year
Date: 2010-04-27 08:00:00
Turkey processing company Gallicoop is satisfied with its 2009 performance: despite a recession on the poultry market they increased their turnover by 1.8 percent at sales revenues of HUF 25.5...
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Spring awakening from NIVEA
Date: 2010-04-27 08:00:00
This spring not only nature is reviving, but NIVEA products as well. HAPPY TIME deodorants guarantee freshness with their orange scent all day. NIVEA Soft moisturizing cream is now available...
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Question – Answer: MONA asks Bonafarm
Date: 2010-04-27 08:00:00
Just like NÖM AG, the owner of Mona Hungary, the Bonafarm Group also tries to establish a closed, economical and secure integration. But how can a uniform and efficient strategy...
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Shelf rail came alive
Date: 2010-04-27 08:00:00
Innovation plays an ever-increasing role inside the stores too. As the result of cooperation between Toshiba Tec, CBA and Szintézis, in August 2009 electronic shelf rails were installed in Veszprém’s...
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A decrease in prices dragged Slovakian turnover down
Date: 2010-04-27 08:00:00
According to Lucie Hrusová, communications and customer relations director of Nielsen Czech Republic the turnover of hypermarkets in Slovakia fell in terms of both value and volume last year. Discount...
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Sága innovations
Date: 2010-04-27 08:00:00
This spring Sága is completely reborn! We sport a new logo, new packaging for our products and several exciting new products....
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Campari celebrates its 150th birthday with an artistic surprise
Date: 2010-04-27 08:00:00
Campari, one of Europe’s most famous drinks, which is made from 60 different natural ingredients, celebrates its 150th birthday by having three new Campari labels designed by three world-famous artists....
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New corporate affairs director at BAT Hungary and Austria
Date: 2010-04-27 08:00:00
As of 16 March 2010, Gergely Mikola replaced Bas Tonnaer in the corporate affairs director’s seat at British American Tobacco Magyarország. In the last 6 years the 33-year old new...
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Cheese was special: value sales declined, but volume sales augmented
Date: 2010-04-27 08:00:00
Cheese turnover fell by 5 percent to HUF 72 billion last year, while in terms of volume a 10-percent growth was registered and retail sales surpassed the 50,000-ton threshold. The...
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Tuned to the frequency of shopping
Date: 2010-04-27 08:00:00
In Hungarian retail more and more stores use equipment that performs the job of human workforce. Germany company Wincor and Hungarian IT specialists already developed everything the store of the...
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