News and articles

Becherovka conquers with a new flavour

Jan Becher Karlovarská Becherovka developed a new product after more than 200 years. Becherovka Lemond is based on the original bitter recipe, but the fresh flavours of orange, lemon and...

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Interpack 2011 is very popular among prospective exhibitors

Two years ago the participants of the trade fair filled all 19 exhibition halls and now future participants are booking exhibiting space with the same swiftness. In 2011, Interpack will...

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Dr. Oetker Pudding

Smooth and creamy Dr. Oetker ready-to-cook pudding with real dark chocolate and cocoa powder....

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Hungarian pigs cannot cope with competition

The Agricultural Economics Research Institute (AKI) continuously monitors and publishes world trends in poultry and fruit/vegetable products. Their last report reveals that this year we can expect a global growth...

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ChocolateStory

These days one of the strongest consumer trends is transparency. US company Original Beans plants a tree after every bar of chocolate they sell. Documents in the packaging indicate the...

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The teeth situation

Hungarian people’s oral hygiene is still below par. Márton Pál, brand builder with Unilever Magyarország Kft. shared some data with us: toothbrush usage is 1/person/year, toothpaste consumption is 3 tubes...

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The world has been drinking Nescafé to wake up for 70 years

Nestlé Hungária Kft. celebrated NESCAFÉ’s 70th birthday from 14 May until 1 July in 2009, with a series of promotions. In SPAR, Coop, Tesco and Penny stores there were several...

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Forest helps protecting birds

Forest-Papír Kft. and the bird hospital in Hortobágy organise a prize game – with Kiskokas napkins and Selfness Ecoring handkerchiefs – to call attention to the beauties of nature and...

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dm changes the design of its shop windows

dm Kft. will refurbish the shop windows of 32 stores by September and in 5 years time all of their units will look different. The idea for the new façade...

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Airwick Aqua Mist

Air freshener spray with a propellant-free formula that is a real innovation, which stands alone on the market....

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Economic policy dilemmas

According to a forecast by GKI Gazdaságkutató Zrt. and Erste Bank, the Hungarian economy will stagnate in 2010 and a moderate growth is expected only in the second half of...

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Personalised rejuvenation

Cosmetics manufacturer Skin Mood offer perfectly personalised cosmetics products to consumers. They employ dermatologists, chemists and geneticists who create face creams based on consumers’ own genome; it takes 20 days...

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Functionality gets a leg up

The economic recession hit the foot care category hard, buyers were forced to make decisions by looking at the prices only, which resulted in a fallback amongst premium brands. Renáta...

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New CEO for BAT Hungary and BAT Austria

From 1 January 2010, Octavian Dascalescu (39) is replacing Emil Moskofian in the CEO’s seat of British American Tobacco (BAT) Hungary. He started his career at BAT Romania in 1997...

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Another environmentally conscious step from Mars

Mars Incorporated’s pet food manufacturing company was the first to announce that by 2020 they will only be using fish from sustainable sources for pet food production. At the end...

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Smile Magic Lifestyle Days programmes commenced

On 17 April a series of programmes started, with the goal of raising awareness of a healthy lifestyle. Organised by Mosoly Alapítvány, Tesco and Procter&Gamble, the programme will travel to...

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NÖM MIX Yoghurt cream

They are healthy to consume and the experience is enhanced by the fresh, biteable fruits in the yoghurt cream....

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In the developed world growth is already palpable

According to an analysis by credit insurance company Coface Hungary, in the first quarter of 2010 companies’ insolvency indicator augmented by 12 percent, compared with the same period in 2009....

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Most people expect the growth of the Internet

Hungarian Mediaindex, a survey by Marketing&Media and Ipsos revealed that 83 percent of those asked expect growing advertising revenues on the Internet for the second half of 2010. The heads...

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Shoe care brands are strong

The Nielsen Retail Index registered 13 percent lower value sales in shoe care product retail, while volume sales were 20 percent lower in comparison with the previous year. Average price...

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The first quarter of the European food retailing was successful

The recovery from the crisis continued in the food retailing of the developed European countries: store turnover increased by 4, percent in value and 1 percent in volume, compared to...

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The foreign suppliers are cautious with the Hungarian firms

According to the Atradius Credit insurance; the rate of late and non payments is the hihest ever in Western Europe in early 2010, so businesses increasingly turned to claim managers....

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Tesco recruits regional suppliers

Tesco Global Stores Ltd. invites the local producers of Győr-Moson-Sopron, Zala, Vas and Veszprém counties to a supplier meeting. The Regional Supplier Forum, that will be held on the 3rd...

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One shopping center for nineteen thousand Pécs inhabitants

Among the five big cities of Hungary (Debrecen, Győr, Miskolc, Pécs and Szeged), the highest number of shopping centers are in Pécs, the least in Debrecen, Miskolc, and (yet) in...

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Wal-Mart's first-quarter profit is a positive surprise

The world's largest retail company, the Wal-Mart performed over the market expectations, primarily due to the good indicators of foreign sales, which offseted the weak domestic market performance. The company's...

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Goats and sheeps may escape from the electronic chip

The European Parliament (EP), adopted the Hungarian amendment that the individual electronic identification (chip) should not be a mandatory in the cases of goats and sheeps under the age of...

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Consumer confidence is on its ten-month nadir in China

In April consumer sentiment decreases for the second month, which can be associated with the government measures taken against economic overheating. China's consumer confidence index decreased by 1.3 points to...

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Flexibility remains the most important feature of the Cryovac ® BDF

The new Cryovac ® BDF SOFT and Cryovac ® BDF Easy Opening solutions open up new horizons for product design, such as packaging and reducing costs. The new Cryovac ®...

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Several billion storm damages hit the agricultural sector

The weekend rain caused several billion HUF damage to the country's agriculture. According to the Hungarian Chamber of Agriculture, more than 150 thousand hectares are under water. After the near...

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Another gold medal for the Demeter Winery

The Demeter Winery of Eger was highly competitive at the Bordeuax-based Challenge International du Vin competition this year. The winery’s Hanga 2009 wine received Gold medal at the prestigious wine...

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