News and articles

Frozen food most popular in youngest age group

According to survey of eating habits conducted by GfK Hungária, one out of two consumers like frozen food. These products enjoy higher than average popularity among young consumers and in...

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Beer industry optimistic about PET ottles

Recession in the market of beer began in the autumn of 2007 and has continued ever since. All segments have been effected similarly, with no shift in the market towards...

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Post office in the pub?

The Post Partner program launched by the Post Office continues. Post offices are to be operated by private businesses under contract. In this third stage, the Post Office is looking...

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In London…

Though I had not been in London since Dockland has become a new city centre, rain and 13 °C quickly persuaded me that walking around is not such a great...

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Baba Gyermek könnymentes sampon

With its gentle ingredients, Baba Tearfree Shampoo for Kids cleans hair gently and makes it shiny and soft....

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Nemzetközi ízek – Kaiser szalámik: Kaiser Dán szalámi sajtpalástban sz. vg. 40 g/db, Kaiser Chilis szalámi sz. vg. 40 g/db, Kaiser Pármai szalámi sz. vg. 40 g/db

Kaiser Salamis representing international flavours not only have a special flavour, but also come in very practical packaging....

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Momentum from Knoppers

A TV campaign was launched by Storck Hungária Kft for the Knoppers wafer in September. With its healthy ingredients, Knoppers is expected by the company to become a dominant product...

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Spar promoting consumption of fruits and vegetables

Spar Magyarország has agreed to co-operate with FruitVeB in their „Naponta 3×3 az egészségért!” program, participating actively in an in-store promotional campaign for fruits and vegetables. The promotion will also...

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There is milk in every good thing

A campaign was launched by the Dairy Product Council on 1. October to promote the consumption of Hungarian dairy products, under the slogan „There is milk in every good thing”....

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Gift packages in widening price range

The season of gifts will soon be here. Brand manufacturers have been working on Christmas offers for a while. As Anikó Radosiczky, senior brand manager of Sarantis Hungary says: “No...

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Instant food on trays increasingly popular

The canned vegetable category shows stagnation in terms of quantity and moderate growth in terms of value, while demand for canned meat is in decline. Shelf price is increasingly important...

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Growing demand for premium beers

Retail sales were up by 5 percent in terms of value in October 2007 – August 2008, compared to the preceding year. The value of the total market exceeds HUF...

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22nd Olympics for Chefs

The 22nd IKA International Gastronomy Exhibition was held in Erfurt between 19-22 October. This event is better known in Hungary as the Olympic Games for Chefs, which is held once...

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Christmas tricks to boost sales

It is worth taking another look at category roles in connection with the Christmas season. The Christmas campaigns with armies of Santa Clauses employed to find out what children want,...

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Coccolino

The completely renewed Coccolino softener concentrate keeps your clothes filled with freshness throughout the time you are wearing them....

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PICK Virsli termékcsalád

Innovation in the market of packaged frankfurters: practical packaging, which can halved, with pouch that can be opened without a tool. Product can be micro-waved....

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Mio: up-dated and integrated

Free updates for the MioMap 2008 and Mio More Desktop software have been made available by Mio for its users. Owners of Mio Moov 200, 300, and 330 can now...

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The value of reputation

According to a survey conducted by Weber Shandwick with Figyelő and Szonda Ipsos, reputation is estimated by Hungarian CEO-s to account for 50 percent of market value. This is less...

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GS1 Roadshow in five major cities

The GS1 open Day was held by GS1 Magyarország for the second time in September 2008. This is a conference for the users of GS1 systems, which offer solutions to...

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Food industry on the agenda

The IFE FOODAPEST 2. Food, Beverage and Catering Exhibition is to be held between 18-20. November, simultaneously with the food and packaging technology exhibition FOODATECH 1. Tickets are valid for...

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There is always money for sweets

Though consumption has not dropped, the domestic production of sweets has declined in the past two years. Multinationals like Kraft and Nestlé have relocated part of their production to other...

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Wine marketing to begin in late 2008

The quantity of wine produced in Hungary this year will be around 3,5 million hectolitres this year, though as much as 4 million was expected. – This quantity is 20...

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HOVENTA 2008

The HOVENTA 2008 exhibition was held in October, where nearly 200 exhibitors presented their products. A wide range of programs accompanied the event like the Barista Championship and the WACS...

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Night shift successful

In our July edition, we reported about the night of displays when the Hungarian section of POPAI organised the installation of three unusual displays during the night in the INTERSPAR...

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David Beckham Signature

New fragrances of a well-known and popular brand....

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PICK Snack kolbászok

Practical, aroma-sealed packaging which can be opened by hand. Product can be consumed any time of the day, as a meal or as a snack as well....

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Dreher looking for entrepreneurs of the future again

This year, the “Young entrepreneur of the future” program is to be launched by Dreher Sörgyárak Zrt. for the third time. The winners of the competition will receive initial capital...

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New EXPO under construction in Budapest

The most modern and prestigious exhibition centre in Europe is under construction in Budapest. Apart from its futuristic architecture and state of the art technology, the EXPO area in the...

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Fruit Logistica: things changing in the east

More companies from the Central and Eastern European region are interested in attending the Fruit Logistica exhibition, the leading event in the fruit and vegetable sector, which is to be...

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Visitors’s guide

IFE FOODAPEST 2. International Food Beverage and Catering Exhibition 18-20. November 2008. HUNGEXPO Budapesti Vásárközpont Simultaneous event: FOODATECH 1. International Food and Packaging Technology Exhibition Useful Info: Chief sponsor: Élelmiszerfeldolgozók...

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