News and articles

Hungary in economy mode

As a result of the global financial crisis, the abundance of liquidity ended last year for Hungary. According to GKI forecasts, we are expected to reach the bottom of recession...

Read more

Győri joghurtos Jó Reggelt!

The new JóReggelt! filled with yoghurt cream is the first biscuit in which an active yoghurt culture is combined with valuable corn fibres in the shape of a delicious sandwich....

Read more

Viennetta Eper

Viennetta Eper is a creamy and soft ice cream in popular strawberry flavour, with big waves from 2009....

Read more

Private labels on the offensive

Private labels have been continuously increasing their share in retail sales for years. The assortment of private labels is widening and deepening at the same time. The perception of private...

Read more

Surprises from 60 year old Tchibo

Tchibo is celebrating its 60th birthday with several events and surprises in Hungary as well. They will have a nation-wide prize game, with a Volkswagen Golf 6 as the main...

Read more

Market share of PL mineral waters dropping

Growth has stopped in the mineral water category. A drop of 2 percent in retail sales in terms of value was registered in the March 2008-February 2009 period, reducing the...

Read more

Rising prices in the food industry

Domestic industrial prices were up by 2.4 percent in February 2009, compared to January and by 6.6 percent, compared to February 2008. Industrial export prices were up by 3.8 percent...

Read more

Rauch Prémium

The two new alcohol free fruit cocktails by Rauch will seduce us on the first occasion. These drinks made from 100 percent natural ingredients are also perfect materials for summer...

Read more

Kinder Tejszelet, Kinder Hűtött Finomságok

The Kinder Hűtött Finomságok promotional campaign has reached its 4th and final stage. The main prize is worthy of the occasion: we can see the key of a Balaton lakeside...

Read more

GINNT EXPO in June

The Global Innovation Technologies Expo is to be held for the first time this year, between 10-11 June, in Budapest. The aim of GINNT EXPO is to present all automatic...

Read more

Agárdi Pálinkafőzde and its chief distiller world champions

Agárdi Pálinkafőzde became world champion at the Destillata 2009 competition held in Vienna. The distillery won the title „Distillery of the Year’, while several of its products won “Palinka of...

Read more

Mineral water brands looking for ideal price/profit ratio

In spite of the recent drop in sales, the mineral water category still has potential for growth. However, closer co-operation with the retail sector is required to utilise this potential.....

Read more

Fat on top

The average rate of inflation was 0.5 percent in March. Prices were up by 2.9 percent compared to March 2008. According to KSH figures, food prices were up by 0.7...

Read more

Dolmio

Owing to its new recipe, each bottle contains 10 juicy tomatoes, basil and olive oil. It is made from 100 percent natural imgredients....

Read more

Győri Jó Reggelt! joghurtos

The combination of an active yoghurt culture and valuable corn in the shape of a delicious sandwich. Agency: Euro RSCG Zrt. Customer: Győri Keksz Kft. Product: Győri Jó Reggelt! joghurtos...

Read more

László Kiss CEO of Tokaj Kereskedőház Zrt.

Hungarian State Holding Company selected the homeborn, young wine-grower for the position among thirteen tenderers. The winner conception of the 34 years old tenderer was about assuring the raw material,...

Read more

Vending machines for food

Food manufacturers will meet manufacturers and operators of food vending machines at the Eu’Vend exhibition to be held in Cologne between 10-12. September. Apart from vending machines, there will also...

Read more

Decline in market of mineral water

According to the GfK Hungária ConsumerScan, the market of mineral water showed decline both in terms of quantity and value last year. Sales were down by 5.1 percent in terms...

Read more

Consumer expectations continue to deteriorate

According to the GKI Consumer Confidence Index, consumers continued to get more pessimistic in April. Consumer confidence has been deteriorating since the winter of 2008. Expectations regarding unemployment in the...

Read more

Erdei Termékek

Who would fail to remember the classic Erdei Rermék brand? The brand is to get new packaging now....

Read more

Signal Style-Tech fogkefe

Developed to clean those parts of our mouths which are difficult to reach. Owing to its unique metal handle, its long neck allows us to reach all areas inside our...

Read more

Conference about free time

The average Hungarian consumer is a workaholic, working even in his/her free time, which means that free time has become more precious than money or commodities. According to the findings...

Read more

Completa opening on line café

An on line café was opened by Completa in April at the www.completa.hu web site, where a lot of information is available about the brand and the products. Recipes of...

Read more

Faster than average growth in sales of insecticides

The market of insecticides expanded by 11 percent in terms of value in the March 2008-February 2009 period, compared to the preceding 12 months, with retail sales exceeding HUF 3.5...

Read more

Euro zone slowing down as well

GDP was down by 1.6 percent in the Euro zone countries in the last quarter of 2008, compared to the third quarter, which was more than the anticipated 1.5 percent...

Read more

Zemplén-Hús

Zemplén-Hús Kft. located in Sátoraljaújhely, which is 120 years old this year will celebrate its birthday by a complete modernisation of packaging solutions....

Read more

SNICKERS

SNICKERS is a delicious „fuel” full of peanuts which fills kids up with energy and helps them in keeping up with their friends. Agency: BBDO Budapest Zrt. Customer: Mars Magyarország...

Read more

Changing Synergon image

Synergon which turned into a holding company last year has began to .transform its image. The most apparent sign of change is the new logo with new colours which is...

Read more

News

Sales at U.S. retailers declined less than expected in March in a sign that shoppers may be regaining confidence to open their wallets after more than a year of recession....

Read more

Demand shifting towards insect repellents with lower environmental impact

As long as insects will continue to exist, insect repellents will have a stable market. However, demand is shifting towards products which have a smaller impact on our environment. As...

Read more
Oldal