News and articles

New player in the insurance market

A new Hungarian insurance company, Wabard Biztosító Zrt. entered the vehicle insurance market upon receiving its license on 27. October 2008. The insurance company is owned by VKH Kft. and...

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Food prices dropping except for seasonal ones

Food prices were up by 0.4 percent in April, compared to March. Seasonal prices like potato, fresh vegetables and fruits rose. The same happened to sausages, chocolate and poultry. The...

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Bravo

Two new fruit flavours have been added to the Rauch Bravo product range....

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Fragrance marketing entering Hungary

Mood Media has begun to offer fragrance marketing services in Hungary as well, in co-operation with their European partner Ambius. The injection of fragrance particles into the air is controlled...

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Consumer preference for grilling stable

The grilling season when the largest part of special sausages and spices are sold is near. Consumer enthusiasm for grilling remains stable with sales totalling 900 tonnes in the March...

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Great opportunities in the market of refrigerated goods

The logistic market of refrigerated goods is in turmoil. Both local and international enterprises see market gaps waiting to be filled. According to Szabolcs Czifrik from Liegl & Dachser Kft.,...

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No boom foreseen by Atradius for next year

Forecasts predicting a boom for 2010 are not considered to be reliable by Atradius. The credit insurance company expects recession to continue in 2010 as well. According to their country...

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Bravo

Two refreshingly fruity flavours from Bravol! Bravo Perfect pear is an excellent thirst quencher for hot summer days, with a perfectly harmonic combination of pear and apple. Bravo Pink grapefruit...

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Who is going to have the biggest slice?

Postal service providers are going to fight hard for control of the under 50 gram segment from 2013. We want to take advantage of our exceptionally wide range of services...

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Bonduelle for children

Healthy nutrition for children is one of the key strategic objectives for Bonduelle pursued in co-operation with the Think Healthily! Program which is active in kindergartens. Bonduelle also provides training...

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Prices are not the weapons used in the fight for consumers in the grill market

Apart from the general decline in consumption and the colder summer, the expanding selection of marinades and grill brines pose a further threat to the market of grill products. On...

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Chance or risk?

On 12. May, a conference was held by manufacturers of dairy products under the title “Chance or risk?” to discuss possible answers to the problems presented by the economic crisis....

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Change in VAT to have little effect on inflation

According to a study by KOPINT-TÁRKI Konjunktúra Kutató Zrt. and Agrár Európa Tanácsadó Kft., food inflation is expected to be significantly lower in 2009 than a year ago owing to...

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(HU) Flora

„Love your heart throughout your life because this is what drives you” – we want to encourage and inspire consumers to pay attention to cardiac health and also to adopt...

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Five candles

Following the disappearance of borders five years ago, the flood of imported food came as a shock to the local food industry. Today, imported products account for nearly 30 percent...

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Record revenues for Ringier-group

The Ringier group produced 5.3 percent growth in 2008, with revenues totalling CHF 1,536 million. Digital media accounting for 8.5 percent of total revenues achieved especially dynamic growth. Ringier Magyarország...

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Market expanding in terms of both value and quantity

Annual sales of spices, red paprika and flavourings exceeded HUF 18 billion in the April 2008-March 2009 period. Growth was 11 percent in terms of value and 2 percent in...

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Foresighted companies invest in development even in times of crisis

It is quite surprising to see that SME-s have reduced their spending on material handling equipment less substantially than large enterprises. Regarding spending on warehousing software, the situation has not...

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More shoppers from the 50-65 age group in modern chains

According to the Nielsen ShopperTrends survey, an increasing proportion of 50-65 year olds visit modern stores, while the loyalty of this group towards traditional stores has diminished. While in 2007,...

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Győri Édes keksz

It is made for the first time in Hungary, from 100 percent natural ingredients, without artificial additives, so that families can enjoy the well known sweet flavours. New brand value...

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Stores opening

Tesco, Tököl Open: 25 March Chain: Tesco Store space: 1000 m2 SKU: 20 000 Spar, Balassagyarmat Open: 30 April Chain: Spar Store space: 688* m2 SKU: 6000 Spar, Érd Open:...

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New sales director for POS Media

Nikolett Neff, former in-store sales manager was appointed sales director of POS Media Hungary in March. She has been working for POS media since June 2004. Her tasks will include...

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Green spices bringing diversity into Hungarian cuisine

Diversity in the use of spices is growing but this does not mean the end of red paprika. In fact it is still producing growth in spite of a substantial...

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Magyar Posta Logisztika expanding its portfolio

Magyar Posta Logisztika (MPL) has been the leader in the Hungarian domestic CEP market for years, with a market share of nearly 30 percent in 2008. According to László Bereczki,...

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One eye laughing, the other eye weeping

According to experts from PriceWaterhouseCoopers Kft, some players in the FMCG sector might be able to reclaim VAT, while the burden on enterprises employing several hundred people could be reduced...

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SIÓ

The new campaign of SIÓ focuses on all the small parts, which make our life a whole, just like SIÓ itself. „All these mean, I am at home. Our World....

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Pawing Man, Crying Man and the rest

The digital campaign conducted by Heineken to promote responsible alcohol consumption under the title “Know the signs” in 2008 was a success. Five archeotypes representing the most typical forms of...

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Regional differences in growth

Rates of growth for sales of leading food categories in the April 2008-March 2009 period. Notes: 1. Sales of the 90 categories monitored by Nielsen showed average growth of 6...

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(HU) Több fűszerkeveréket vásárolnak

Sorry, this entry is only available in HU....

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Let’s start again!

As a drastic reduction has occurred in sources of financing available for companies since last autumn, a number of financing products subsidies by the government have been introduced to bring...

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