News and articles
NATRUE Flavoured Barista Oat Drinks
Discover a new dimension of coffee with the NATRUE Barista Pistachio Oat drink or let yourself be carried away by the warm embrace of spices with the NATRUE Barista Chai...
Read more
Ceres sweet bread selection
The Ceres sweet bread selection is expanding with a new product. We have baked three-strand sweet breads before, but our new product is made with sourdough. For those who love...
Read more
Cerbona limited edition matcha-vanilla porridge
The new star of your mornings will be our limited edition matcha-vanilla porridge! The soft, creamy vanilla and the fresh, lively character of matcha create a harmonious, modern taste experience...
Read more
Somersby Sour Cherry has arrived
Somersby, the leading brand on the Hungarian cider market is expanding its portfolio with a new flavour. Sour Cherry has arrived, combining the natural sweetness of ripe sour cherries with...
Read more
Monster Rossi Zero Sugar
Legendary MotoGP champion Valentino Rossi continues to live life to the max. This sugar-free version of “The Doctor®” signature drink proves that while some things may change over the years,...
Read more
Somersby’s 0.0% favourites now available in canned formats
Somersby’s Strawberry & Lime and Elderflower & Lime 0.0% versions are also available in 0.33-litre aluminium can packaging. The practical format supports impulse buying and modern retail channels. Contact: Carlsberg...
Read more
How will we pay for coffee in 2030, and will Europe finally get its own financial infrastructure?
Europe has digitized payments, accelerated settlements, and put security at the heart of the financial system. But the next step is not just about speed. The digital euro and tokenization...
Read more
The government supported food industry developments with more than one thousand billion forints
The government views the Hungarian food industry as a strategic sector, and has therefore provided significant resources for its development over the past decade. Since 2014, more than 1,170 billion...
Read more
While the world changes, the shared experience is eternal: Unicum’s new commercial debuts with a journey across universes
Zwack Unicum reaches a visual and technological milestone this spring. The brand’s latest commercial is not just an advertisement, but a journey that spans generations, evoking a cinematic experience, in...
Read more
Fans have more friends: Heineken launches new campaign
According to a recent international study commissioned by Heineken®, cheering and experiencing sports together helps you meet new people and make friends. Europe’s number one beer company supported this with...
Read more
Finlandia Vodka refreshes shared moments with new flavors
Finlandia Vodka is expanding its domestic flavored portfolio with two new versions: Grapefruit and Cranberry – the new products fit well with the creative cocktail culture and bring a new...
Read more
Finger Food Experience
Finger food isn’t just a gastronomic trend, but a conscious response to our accelerated lifestyle and the new economic challenges of hospitality. This article is available for reading in Trade...
Read more
Starbucks welcomes spring with purple coffee
A vibrant purple hue, a silky vanilla flavor, and a slightly nutty aftertaste – Starbucks’ new Ube Vanilla-inspired drinks bring fresh color and vibrancy to everyday urban coffee moments. A...
Read more
They’re coming, crunching and munching
Snacking isn’t simply about extra calories, but increasingly a new way of organising everyday life: consumers adjust their eating to their own rhythm, not the other way around. Snacks aren’t...
Read more
Profession.hu: It takes less time to find a job today than a year ago
The average time from the start of a job search to filling a new position has shortened significantly, according to a recent, representative survey by Profession.hu. While in the first...
Read more
Customs authorities handle half a million packages a day, e-commerce is booming
The rapid growth of e-commerce is already putting a serious strain on logistics and customs clearance systems on a daily basis. Small package traffic grew by 30 percent last year,...
Read more
Starting today, restaurants, and from April, pastry shops, can also apply for the 5+5 million forint loan and support scheme
As part of the government’s 5+1-point hospitality industry action plan announced in January 2026, financing combining loans with grants will also be available to pastry shops from April 8. Within...
Read more
Put a limit on plastic! – plastic waste reduction campaign for Green – Green for Pécs
In 2025, 1 trillion plastic bags will be produced worldwide annually – that’s 31,710 bags per second. If we were to chain them together, they would circle the Earth 4,200...
Read more
The unique sustainability theme park awaits visitors for 33 days
Planet Budapest, the unique sustainability experience park, opened again after 2023 in a special location, with a completely renewed structure and program in the Budapest Railway History Park between February...
Read more
More than 50 old genebank varieties are being tested in the “Our Daily Bread” pilot program
One of the greatest contradictions of the modern food system is that while there are tens of thousands of edible plant species on our planet, only a few plants provide...
Read more
New directions are needed for the further expansion of organic production
Hungarian experts were the first to note this, but the latest international and European agricultural statistics on organic farming also make it clear that the growth of organic farming areas...
Read more
Revenue and exports: optimism rising among large companies
According to the latest data from the K&H Large Company Growth Index, revenue expectations among large domestic companies continued to strengthen in the fourth quarter of 2025. The average revenue...
Read more
Budapest’s Wine District celebrates three anniversaries in 2026
The Budapest Wine District in Budafok-Tétény will celebrate three significant anniversaries in 2026: the 100th anniversary of the district’s declaration as a city, the 10th anniversary of the start of...
Read more
The “era of AI roulette” is over – companies are using artificial intelligence more purposefully, but our region is still lagging behind
KPMG’s Global Tech Report has been released, in which 2,500 technology leaders from 27 countries – including experts from Google, Open AI and Microsoft 365 Copilot – were asked about...
Read more
The door to India opens: the next big market for Hungarian businesses
Good news like the India-Europe Free Trade Agreement gives Hungarian businesses the opportunity to start thinking on a global scale. However, real market success requires thorough professional preparation. Anyone who...
Read more
K&H: smart payments are booming
Card payments, including smart device transactions, have grown significantly at K&H in recent years. In the first two months of this year, their number increased by 37 percent year-on-year, and...
Read more
Cereal crops have wintered well, conscious technology is gaining value
The winter was favorable for the number one arable crop group, cereal crops grown on approximately 1.2 million hectares in autumn in Hungary, according to Syngenta’s analysis. Precipitation was adequate...
Read more
Hundreds of thousands would work more outside of traditional frameworks
Educated, multilingual, and often full-time workers form the backbone of the domestic flexible labor market (gig economy). Giggle’s latest research, which processes data from more than 160,000 domestic users, sheds...
Read more
When organic becomes mainstream: A glimpse of what awaits food retail in Central & Southeast Europe
In Germany, discounters already dominate the organic category, forcing specialist retailers to redefine their differentiation logic. A visit to Bio Company in Berlin illustrates how organic retail evolves once price...
Read more
Food Retailer Biedronka Eyes Carrefour Assets In Poland
Poland’s largest food retailer, Biedronka, owned by Jerónimo Martins, is interested in acquiring many of Carrefour’s Polish assets should the French retail group put them up for sale, Biedronka’s CEO...
Read more