News and articles
SAP Connect Day Budapest: business AI, data-driven operations, with real-world corporate experiences
After a long time, SAP Hungary is once again bringing together its customers, partners and domestic business technology decision-makers at a professional event in the Várkert Bazaar in Budapest. The...
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In the grip of the wooden spoon: Why do we cook the same amount as in the Kádár era, when everything is machine-made?
Forty years, Hungarian cuisine was synonymous with the obligatory household robot and the smell of Sunday fried meat, but today it has become a generational front line. While cooking was...
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The role of vine destruction in the control of golden yellows of grapes
Phytoplasma (FD), which causes golden yellows of grapes, is one of the most serious quarantine pests that poses a serious threat to vineyards. The basis of effective control is the...
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Nébih draws attention to the dangers of counterfeit pesticides
The use of counterfeit pesticides endangers crops, the environment and health. This is what the National Food Chain Safety Authority (Nébih) is drawing attention to in its one-week communication campaign...
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Are humanoid robots the future of logistics?
Humanoid robots are no longer just a sci-fi spectacle: their prototypes are capable of running, jumping, recognising gestures and performing simple industrial tasks. This article is available for reading in...
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400,000 people already use car sharing, but the number of people driving their own cars is not decreasing
Today, more than 400,000 people in Budapest use car-sharing services, while the Hungarian car fleet is growing year by year – last year there were 4.2 million cars registered. The...
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GKI economic sentiment index begins 2026 with a small decline
According to a survey conducted by GKI Economic Research Zrt. with EU support, consumer outlook remained unchanged in January compared to December, but business outlook deteriorated slightly. This article is...
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Major management change at Poland’s leading logistics operator: Piotr Zborowski joins Rohlig SUUS Logistics
At the beginning of March, Piotr Zborowski joined the management team of Rohlig SUUS Logistics. According to the announcement, in his new role He is responsible for key operational areas...
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NAV: from February 1, businesses can deduct representation expenses tax-free under certain conditions
From February 1, 2026, businesses can deduct representation expenses tax-free, under certain conditions. This means that consumption paid in restaurants and pastry shops can result in significant cost savings compared...
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These are the most common used car scams, according to experts
Buying a used car is a serious financial decision for many, but it also carries significant risk. There is often a significant discrepancy between the excellent condition promised in advertisements...
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Shein opens office in Barcelona for Spanish marketing
Chinese ultrafast fashion retailer Shein is expanding its operations in Spain with the opening of a new hub in Barcelona. The new office will complement the existing branch in Madrid....
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Carrefour Polska Launches Multi-Sensory Advertising Campaign
Carrefour Polska has launched a new advertising campaign that combines visual storytelling with sound to highlight the freshness of its food offering. The ‘Carrefour sounds fresh’ campaign pairs visual advertising...
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Domestic lettuce became cheaper, imported lettuce more expensive at the beginning of the year
According to KSH data, Hungary’s lettuce exports decreased by 21 percent to 1,660 tons in 2025 compared to a year earlier – primarily to Poland and the Czech Republic. The...
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Arla Foods Ingredients targets protein bar innovation in South America
Arla Foods Ingredients’ bite-sized protein bar concept will make its South American debut at the Nutri Ingredients Summit (NIS) from 31st March to 1st April in São Paulo, Brazil. Easy...
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Audi Hungaria’s sales revenue increased last year
Audi Hungaria Zrt. achieved sales of 9.222 billion euros (3611.9 billion forints) last year, 611 million euros (239.3 billion forints) more than in 2024 – the Győr-based vehicle manufacturer told...
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Foundation stone laid for new bread factory in Tata
Ceres Bakery Co. Ltd. laid the foundation stone for the largest capacity bakery in Central and Eastern Europe on Tuesday in Tata. The plant, which will be built with an...
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Markets facing a structural turning point in 2026
Entering 2026, the global investment environment basically looks favourable for risky assets. Growth is likely to remain stable and monetary and fiscal policies are expected to be supportive. This article...
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PENNY strengthens its wallet mascot with a selection of hams
One of the most popular dishes on the Easter menu, smoked and boiled ham, can be found on the festive table at an even more favorable price this year from...
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Olivér Ámon drifted in the ALDI parking lot – it ended up in an advertisement
The police also admired the drifter in the ALDI parking lot in Budapest. However, the purple-smoking tires and the speeding inside the parking lot were done with permission: this time,...
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Research: We live in the era of quick evening meals
Hamé Hungária Kft. conducted a comprehensive study on people’s everyday eating habits. The non-representative survey sought to find out what voluntary respondents in Hungarian households eat when they have little...
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The 2nd Sustainable Packaging Forum ended successfully
On March 10, 2026, the second Sustainable Packaging Forum was held at the Pasaréti Community House, initiated by the Association for Sustainable Packaging and organized by Marketing Art Kft. The...
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Positive Adamsky has become the lead agency of ITAKA travel agency in Hungary
ITAKA has selected its integrated lead agency partner in Hungary through an invited tender: tasks related to creative, PR and media buying will be handled by Positive Adamsky (PDKY). The...
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International startup could help Hungarian restaurants become more profitable
Choice startup raises $7.1 million and powers expansion in Hungary with partnerships, local hiring, and AI-powered restaurant tools. Restaurant technology startup Choice has raised $7.1 million in a new funding...
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Digital fasting: one fifth of Hungarians would not last a minute without their phones
Nearly a fifth of Hungarians would not last even a minute without using their mobile phone exclusively for making calls, even though the fasting period before Easter is about conscious...
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MediaMarkt is counting on innovations
MediaMarkt further strengthens its role as an innovator in the domestic market of technological innovations; it regularly brings developments that determine the trends of the next period. Customers can find...
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Change of leadership at Shopfully Hungary
There has been a personnel change in Shopfully’s Hungarian management: István Zsatkulák, the company’s domestic managing director, is leaving his position and will focus on building the digital agency he...
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Pécsi Sörfőzde Zrt. has developed a new isotonic product line.
As a result of a research and development program worth more than 800 million forints, Pécsi Sörfőzde Zrt. (PS) has developed a new alcohol-free, isotonic product line – the company...
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Dr. AI – Artificial intelligence instead of a healthcare professional?
PwC Hungary has prepared its latest research at the request of Publicis Groupe Hungary, which measures the use of artificial intelligence by the Hungarian population in the field of healthcare....
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Nébih draws attention to the dangers of counterfeit pesticides
The use of counterfeit pesticides endangers crops, the environment and health. This is what the National Food Chain Safety Authority (Nébih) is drawing attention to in its one-week communication campaign...
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This is how 2025 passed at Nébih: the publication summarizing last year has been published
On the occasion of the 14th anniversary of its establishment, the National Food Chain Safety Authority (Nébih) presents the most significant food chain safety events and results of the past...
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