News and articles
MBH Analysis Center: The Hungarian economy may accelerate again in 2026, but the Iranian war carries serious risks
In parallel with the strengthening of external demand, the growth of the Hungarian economy may accelerate in 2026: the revival of consumption and the start of production of new industrial...
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SPAR is preparing for an Easter rush: it is filling its stores with 570 tons of smoked meat products
SPAR Hungary is preparing for strong traffic during the Easter period: its own Regnum meat plants will supply the stores with a total of more than 570 tons of smoked...
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Focus on the domestic fishing sector at SIRHA Budapest
The “Kapj rá!” campaign to encourage fish consumption continues with exhibition appearances, roadshow stations and tastings. A press conference was held at the SIRHA Budapest international food and HoReCa exhibition...
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Together for the future: dm supports projects that also offer opportunities for volunteer work with 50 million forints
dm is launching an international initiative called Together for the Future, which draws attention to the possibilities of social participation. In addition to giving space to individual examples, the drugstore...
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Cultured beer consumption is at the forefront: quality and shared experience
Beer consumption habits are changing throughout Europe, and this trend was clearly evident in Hungary last year. Consumers are choosing more and more consciously: quality and experience come to the...
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Two-thirds of Hungarian families already shop this way
Private-brand products are becoming increasingly important for consumers across Europe, and are no longer just a cheaper option, but a conscious choice for those who want to buy at the...
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The 2026 Jedlik Ányos Awards have been presented
One of the most prestigious awards of the Hungarian Intellectual Property Office (HIO), the Jedlik Ányos Award, was presented at the Museum of Fine Arts in recognition of outstandingly successful...
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Where wheat turns into flour and data: this is how the domestic milling industry is digitizing
Grain processing has quietly become a significantly digitalized industry in Hungary, but the process only works if the network can keep up. When we examine the path of nearly a...
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Eurozone economic growth accelerated in February
After two months of slowdown, economic growth in the euro area accelerated in February, according to the final figures of the joint purchasing managers’ index (BMI) published on Wednesday by...
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KSH: The foreign trade surplus in services was 3.1 billion euros in the fourth quarter of last year
In the fourth quarter of 2025, exports of services in euros increased by 7.6 percent and imports by 3.6 percent compared to the same period of the previous year. The...
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Dávid Jakabfi became the Confectioner of the Year 2026
Dávid Jakabfi received the “Confectioner of the Year 2026” award at the Professional Elite Golden Stars Gala in Szombathely, a charity event attended by approximately 400 people. In his speech,...
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JYSK opens two more new stores in Hungary
Just three weeks after the opening of the new JYSK store in Veresegyháza, JYSK’s Hungarian network is expanding with two more stores. On March 4, the Scandinavian-rooted chain will open...
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PwC Hungary CEO Survey: Hungarian leaders focus on the imperative of technological transformation
Domestic business leaders are simultaneously faced with increasing short-term threats and the ongoing pressure of technological transformation, which requires a long-term, strategic focus. While they remain optimistic about the prospects...
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High-protein products are taking over
In recent years the market for high-protein foods has expanded dramatically in Hungary, driven by the spread of health-conscious nutrition and active lifestyles. This article is available for reading in...
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SimplePay’s integrated operating model opens a new era in hospitality
SimplePay’s new solution organizes the entire service operation in catering establishments into an integrated system, from order taking to payment to administration. The aim of the product introduction is to...
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Bouquet or potted plant? This is how flower buying habits are changing on Women’s Day
Flowers are still the most popular Women’s Day gift, but six out of ten women are more happy with a potted, live plant than a cut flower – this is...
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AI has left the chat window: in 2026 it will be booking, shopping and making decisions for us
Artificial intelligence has reached a new level: in 2026, agentic AI models will replace traditional, static “question-and-answer” based chatbots. Technology is not only transforming marketing and customer service, but also...
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God bless you, kitchen table: Hungarians are twice as likely to eat dinner in bed as the rest of the world
It seems that we can finally forget the image of the disciplined kitchen table: IKEA’s latest global research, the Cooking & Dining report, highlights that the millennial ritual of eating...
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Awareness and caution are the defense against the increasingly sophisticated methods of online fraudsters
As online marketplaces develop, perpetrators of abuse are also turning to increasingly sophisticated tools, including artificial intelligence. Although the number of threats is increasing, with some caution and the use...
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Horseradish export volume has fallen, but its value has increased in 2025
The EU’s horseradish production is around 24-25 thousand tons per year. Half of the total EU horseradish supply is provided by the Hungarian crop. In addition to Hungary, horseradish is...
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EM: minden eddiginél több zöld teherautó állt forgalomba februárban
The past month brought another record-breaking decision in the expansion of the domestic environmentally friendly fleet, with 324 trucks receiving green license plates, beating the previous record by one from...
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Short wash cycle, long-lasting effect
Retail demand for household cleaning products – including detergents – in Hungary remained stable overall in 2024-2025, with slight growth. This article is available for reading in Trade magazin 2026/02-03...
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Lipton fruit infusions
Lipton Peach-Passion Fruit, Forest Fruits-Pomegranate and Pear-Rosehip teas bring freshness and character to every cup. Every sip is a real fruity experience! 100% natural ingredients – an authentic fruit tea...
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adidas closes profitable quarter
German sportswear manufacturer adidas closed a profitable fourth quarter after a loss a year earlier, with operating profit and revenue both increasing, the company’s website says. In the three months...
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The amount of the compensation fund has been increased
The compensation fund for damages caused by weather has been increased, instead of 28.4 billion, 46.5 billion forints are available in the compensation fund – announced István Nagy, Minister of...
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Amazon invests $50 billion in OpenAI
OpenAI and Amazon announced a long-term strategic partnership in late February to accelerate the spread of AI innovations for enterprises, startups, and individuals worldwide. Under the agreement, Amazon will invest...
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NAV: tax relief for service fees will be available from February
Restaurants and pastry shops may distribute 20 percent of the sales revenue serving as the basis for the service charge among employees as a service charge from February 1, 2026....
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Regina BLITZ 3 ply innovative kitchen roll
With sheets that are 60% larger than traditional kitchen rolls and extraordinary absorbency, Regina BLITZ can easily cope with even the toughest challenges. Contact: Sofidel Hungary Kft. e-mail: infohu@sofidel.com...
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EY: EU state aid regulation facing significant change
The European Commission is preparing a comprehensive reform of state aid rules: the planned amendment to the so-called block exemption regulation promises easier access, greater flexibility and less administration for...
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The government is also helping micro and small farmers in agriculture with new, fixed 3% loans
From March, micro and small businesses can access freely usable funds of up to 5–50 million forints, with a fixed annual interest rate of 3%, without their own resources, and...
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