News and articles
Forced paths: trends and decisions in 2026
In 2026 global retail will not see a parade of trends, but rather forced paths and quick decisions. This article is based on the main findings of the IGD Global...
Read more
Atmedia adds BBC Earth to its international portfolio in Hungary
Atmedia Group is expanding its international media portfolio with the addition of BBC Earth, following a new long‑term agreement with BBC Studios. Under the deal, Atmedia will handle advertising sales...
Read more
Davos 2026: the risk premium has appeared on store shelves
On 19-23 January 2026 the 56th annual meeting of the World Economic Forum (WEF) was held in Davos-Klosters, Switzerland. Nearly 3,000 participants from more than 130 countries attended, including some...
Read more
Wind of change
The National Association of Public Sector Catering Service Providers (KÖZSZÖV) is the most important trade organisation in the Hungarian mass catering sector, playing a multifaceted role in the development of...
Read more
PUDU CC1 Pro AI-based autonomous cleaning robot
With real-time visual perception and decision-making, it can recognise dirt spots and automatically select the best cleaning strategy. 4-in-1 cleaning: combines sweeping, vacuuming, mopping and scrubbing functions in one robot....
Read more
A change of era in the glass
According to NIQ Retail Market data, the fruit juice category showed a 9.2% growth in value, while volume sales were down 3.7% in 2025 if compared to the same period...
Read more
Pálinka, my love…
This article is available for reading in Trade magazin 2026/02-03 “2025 brought serious challenges for the Hungarian pálinka industry. Market players describe the past year as rather gloomy, mainly due...
Read more
Affordable luxury, forgivable indulgence
Standardised processes, reproducible quality and simpler production – these are the foundations of efficient ice cream making today. This article is available for reading in Trade magazin 2026/02-03 “In 2025...
Read more
There is a slice for everyone
Chilled, milk-based sweets have benefited from a government measure that reduced the VAT from 27% to 18% in Hungary from the beginning of 2024 for dessert-type cheese products defined in...
Read more
From caged eggs to alternative production
In 2025 the value of the egg market remained roughly at the 2024 level, while there was a slight decline in volume sales. Demand remained strong in Hungary and additional...
Read more
The Year of the Horse – Culinary trends in 2026
According to Chinese astrology, 2026 is the Year of the Horse. Predictions foresee breakthroughs, innovations and rapid changes. Our annual trend forecast is based on the analyses of global food...
Read more
Ford Ranger PHEV Limited
Ford Ranger PHEV Limited combines plug-in hybrid technology with premium comfort and massive performance. Advanced driver assistance systems, a modern digital dashboard, a large touchscreen, and the high-quality materials used...
Read more
Ford Kuga BlueCruise system
The driving experience of the future is here: Ford Kuga BlueCruise! Ford’s hands-free driving assistance system is available in the Kuga from 2026, offering an even more relaxed and comfortable...
Read more
(HU) Passner Spicy Crunch
Passner Spicy Crunch is a sustainable meat industry innovation based on the industrial application of upcycling and the upcycled food concept. The product is made from 100% lean meat, using...
Read more
Festive table, new habits
Easter baking and cooking remain an important part of festive preparations, but the economic and consumer changes of recent years have had a noticeable impact on shopping habits. This article...
Read more
Monster Viking Berry
Viking Berry was inspired by wild northern berries and Scandinavian fruits, blending real fruit juices and exotic flavours to create a completely new taste experience. Contact: Coca-Cola HBC Magyarország Kft. Contact...
Read more
Herbow 3in1 laundry perfume
The innovative HerbTech formula of Herbow 3in1 laundry perfume and fabric softener concentrate combines the benefits of laundry perfume, fabric freshener and fabric softener. Vegan, biodegradable formula, free from chlorine,...
Read more
Libresse ultra multistyle sanitary pad
The latest product from Libresse is currently the only pad on the market that fits thong-style underwear! The inside of the pad is thinner than that of traditional pads. Fast...
Read more
Lipton fruit infusions
Lipton Peach-Passion Fruit, Forest Fruits-Pomegranate and Pear-Rosehip teas bring freshness and character to every cup. Every sip is a real fruity experience! 100% natural ingredients – an authentic fruit tea...
Read more
Herbow Dishwasher Detergent
Herbow Dishwasher Detergent effectively removes greasy and stubborn stains with the help of plant-based ingredients and enzymes. Phosphate-, EDTA- and chlorine-free, vegan and biodegradable formula that is gentle in everyday...
Read more
SIRHA Budapest 2026 – The biggest domestic celebration of the HoReCa sector
The top international food industry and HoReCa trade fair in Central and Eastern Europe will open its doors on 3 March: SIRHA Budapest welcomes domestic and foreign professionals to the...
Read more
KitKat F1 car icon
In 2026 KitKat is going to activate its Formula 1® partnership in Hungary. The iconic chocolate will also be available in an iconic shape from February: each bag will contain...
Read more
NOBILIS IMMUNO+ Apple chips with strawberries
Dried apple chips made from Hungarian apples from sustainable sources, with strawberries and rosehip extract. It is a clean label, gluten-free, vegan, fiber-rich product and a natural source of vitamin...
Read more
Here’s the new generation of Mizo Túró Rudi
Discover the lemon-blueberry and vanilla-cappuccino túró rudi curd bars, where each layer and every bite offers harmonious balance. Contact: Customer Service +36-62-574-901; +36-70-465-4200; e-mail: rendeles@bonafarm.hu...
Read more
Regina BLITZ 3 ply innovative kitchen roll
With sheets that are 60% larger than traditional kitchen rolls and extraordinary absorbency, Regina BLITZ can easily cope with even the toughest challenges. Contact: Sofidel Hungary Kft. e-mail: infohu@sofidel.com...
Read more
myPOS Sigma
myPOS Sigma offers effective support to retailers when selling age-restricted products, ensuring full compliance with applicable laws. The device’s integrated digital DÁP age verification feature enables a quick and secure...
Read more
Smart shoppers in Hungary: AI shapes spending decisions
According to research by Revolut and Dynata, 20% of Hungarians feel that AI has a greater impact on their spending decisions than it did last year. This trend is most evident...
Read more
AI in small businesses: lack of guidance slows down progress
According to a recent report by team.blue, small businesses in Europe are progressing more slowly with digitalisation and the introduction of AI not because of a lack of interest, but...
Read more
Careless AI use by companies can also violate trade secrets
On 1 December the Hungarian AI Act came into force, which makes it possible to check whether companies are using artificial intelligence legally. This article is available for reading in...
Read more
German consumers want greater control
In 2025 one in six Germans said they had already used generative AI-based shopping tools, and more than a quarter planned to try them in the future. This article is...
Read more