News and articles
The trend is unconventionality
Date: 2009-07-01 08:00:00
Another meeting has been held by the Trade Marketing Club recently, dedicated to the topic of “ Extreme solutions in trade marketing”. Erika Pintér, managing director of Trend Budapest spoke...
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Guinness record with Loctite
Date: 2009-07-01 08:00:00
The Guinness World Record for the heaviest vehicle lifted using glue has been broken by Henkel. It has taken only 9 drops of Loctite Super Attack to lift the two...
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It is good to work for Wrigley Hungária
Date: 2009-07-01 08:00:00
Wrigley Hungária Kft. finished in 7th place in the Best Employer to Work for survey conducted by The Wall Street Journal Europe in the CEE region in 2008–2009. The survey...
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Asda in Scotland
Date: 2009-07-01 08:00:00
UK retailer, Asda, has announced plans to expand within Scotland, investing over €300 million the next three years. It currently has 47 food stores, and will open a new “eco...
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Good decisions with the right software
Date: 2009-07-01 08:00:00
Business IT systems which had formerly been the privilege of large companies have become accessible to SME-s as well, with the IT sector increasingly focusing on this segment of the...
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Dove Supreme Bársony Szépség Testápoló és Krémszappan
Date: 2009-07-01 08:00:00
It provides the soft sensation of velour with its especially rich moisturising ingredients....
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Crisis also an opportunity
Date: 2009-07-01 08:00:00
A professional forum was held by Karrier és Stílus Tanácsadó Kft on 20. May, under the tittle “Boost sales-meet your objectives”. Eszter Melisek from Nielsen spoke about market trends in...
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Two new flavours in the Cappy product line
Date: 2009-07-01 08:00:00
A pear flavour with 33 percent fruit content and a 100 percent orange flavour without flesh has been added to the 1 litre size Cappy product line, bringing the total...
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CSR Saloon with Honfoglaló
Date: 2009-07-01 08:00:00
A forum was held by B&P CSR Management under the title CSR Szalon in May, which focused on the crisis and on improving the efficiency of social responsibility projects. The...
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Sector-specifc software
Date: 2009-07-01 08:00:00
Management systems should support key processes most intensively. The intention of CSB-System is to develop standardised software modules in order to shorten the time required for introduction. These software modules...
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Dove Supreme Cream Oil Virágos Kényeztetés Krémtusfürdő
Date: 2009-07-01 08:00:00
A rich mixture of cream and oil with a vibrant fragrance....
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Intense interest displayed towards Anuga
Date: 2009-07-01 08:00:00
According to Peter Grothues from the Cologne Fair, interest displayed towards this year’s Anuga to be held between 10-14. October is as intense as usual. Over 6 000 exhibitors are...
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New managing director for SPAR
Date: 2009-07-01 08:00:00
As of 1. July 2009, Judit Kiss (40) was appointed one of the four managing directors of SPAR Magyarország Kft. She began her career with SPAR Magyarország in 1990. Since...
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New cameras presented by Axis at IFSEC
Date: 2009-07-01 08:00:00
A number of new network cameras were presented by Axis Communications at the IFSEC exhibition held in Birmingham-in May, including the award winning P3301 model. Axis is celebrating its 25th...
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The Code and VAT on the menu
Date: 2009-07-01 08:00:00
A two hour discussion has been held by members of Márkaklub (the Brands Club) and Márkaszövetség (the Brands Association) with invited guests about the conflict evolving in connection with the...
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IT sneaking into stores unnoticed
Date: 2009-07-01 08:00:00
In modern stores, we are becoming users of sophisticated IT systems without even noticing it. In some countries, advanced digital systems have already invaded stores, with IT systems making shopping...
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SIÓ fresh&fruit
Date: 2009-07-01 08:00:00
The real thirst quencher for this summer, made from real fruits, without preservatives....
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Changing supply and demand
Date: 2009-07-01 08:00:00
Michael Gerling representing the German Food Retail Union, a founder of Anuga, pointed out a number of important trends. In his opinion, intensive concentration in the European retail sector is...
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Free presentations about marketing
Date: 2009-07-01 08:00:00
A series of six presentations held by MMSZ about marketing in the spring was attended free of charge by the directors of nearly 100 SME-s. The presentations can be downloaded...
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Invitel opening high tech data centre
Date: 2009-07-01 08:00:00
A state of the art new 1,500 square meter server centre has been opened by Invitel. The biggest advantage of Datacenter is that it allows companies to reduce their costs...
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Code against multinationals?
Date: 2009-07-01 08:00:00
Hungarian farmers have been waiting for the government to help them in improving their one-sided position in bargaining with multinationals since our accession to the EU. The drastic drop in...
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A touch of the future
Date: 2009-07-01 08:00:00
The futuristic GINNT Expo was held on 10-11.June. The “Eat the code!” campaign conducted by the main sponsor GS1 and Kitchen Budapest had been highly successful in promoting the event....
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A VarioCooking Center® és Rational Self Cooking Center®
Date: 2009-07-01 08:00:00
All conventional thermal apparatus can be replaced by two multifunctional units....
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Eu’Vend Cologne: 300 exhibitors and 5,000 visitors expected
Date: 2009-07-01 08:00:00
HUF 30 billion is spent by Hungarian consumers annually on food from vending machines and there are 35-40 000 machines in the country. The Eu’Vend exhibition is to be held...
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A Henkel innovation from 2050
Date: 2009-07-01 08:00:00
Working out the concept for a Henkel product to be launched in 2050 was the task teams were faced with in the final of the Henkel Innovation Challenge. The team...
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New momentum for Házi Piros Paprika
Date: 2009-07-01 08:00:00
An integrated promotional campaign is to be conducted by Házi Piros Paprika Kft. in the summer of 2009 to support the Házi Arany brand. The conventional “buy and win” concept...
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Looking for a way out in New York
Date: 2009-07-01 08:00:00
Excessive production when 50 000 people die of starvation every day? Food safety when GM food is the most practical means of feeding the poor? Protectionism when globalisation should be...
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Decreasing volume, improving balance
Date: 2009-07-01 08:00:00
Exports totalled HUF 1,381 billion in April 2009, while imports totalled HUF 1,256 billion. Export was down by 29 percent calculated in EUR, while import was down by 35 percent...
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HARIBO Saure Pommes, HARIBO Grapefruit
Date: 2009-07-01 08:00:00
Gums in fruity flavours, in a sour candy jacket....
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