News and articles

Nagyi titka (Granny’s secret) flours

Make sure you have enough in stock before the holiday season because shoppers will come looking for Hungary’s most dynamically developing milling product family, the new Nagyi titka (Granny’s secret)...

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Yippy product family

From March 2011 Rauch Hungária Kft. renews its Yippy product family. The fruit drinks, which were developed especially for children and are available in three flavours, are now sold in...

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Axe Excite shower gel

The creation of the new Axe Excite shower gel was inspired by the world’s leading scents....

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Dove Men+Care Aqua

The Dove Men+Care product range, introduced with great success in 2010, will be expanded with a new scent in 2011, available in shower gel, deo and roll-on formats....

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Jacobs 3in1 Milka

A fondling, creamy 3in1 experience: coffee drink and dessert in one, with Milka cocoa powder added....

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Airwaves Extreme

Airwaves Extreme has joined the group of 10 pellet chewing gums: a cause for joy among those who like an extra strong mint taste!...

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Love VisibleCare Toning

Dove shower gels were reborn with the addition of the Dove NutriumMoisture™ formula: they are hydrating and nourishing the skin, just like the Dove VisibleCare product family, which proudly presents...

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Dolce Vita yoghurt

New Dolce Vita yoghurt is a delicious dessert with a fat content of only 7% – in a really creamy and rich combination that conjures the dessert specialties of different...

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Ultra Szavo specialist product

New specialist product under the Ultra Szavo brand name, for removing mould and stains in the bathroom and on other washable surfaces....

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Ultra Szavo cleaning products

New, multifunctional special cleaning products under the Ultra Szavo brand name, with antibacterial agent....

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TopJoy Scooby-Doo 0,2 l fruitdrinks

Children’s favourite Scooby-Doo characters appeared on the 0.2-litre TopJoy boxes. Thanks to the aseptic carton packaging, the products are preservative-free and do not contain artificial colouring....

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Kecskeméti jams/Kecskeméti Tradition

Kecskeméti jams are natural and have a high fruit content; they are produced in five flavours (apricot, elder, raspberry, sour cherry, strawberry) and are distributed in 280-gram packaging....

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Füredi ION pH 9.3

The body’s pH level needs to be reduced significantly and Füredi ION alkaline mineral water family helps to achieve the optimal pH balance....

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Béres Actival Kid multivitamin chewing gum for kids

Complex dietary supplement; 30 multivitamin chewing tablets with minerals, trace elements and sweetener in 5 different flavours. This time the product comes with a gift: a bicycle wheel flashing light....

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Trade marketing is my love this year too

Trade Marketing Club, POPAI Hungary Association, Trade magazin and In-store Team Kft. organised their annual conference – the topic of which was mergers and divorces – at the headquarters of...

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Various opinions on Fruit Logistica

‘Fruit Logistica was highly successful for Belgian fruit and vegetable exporters. It was remarkable to see so many visitors from Russia, Eastern Europe, the Middle East and North America.’ (Veerle...

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Ethics, health and toys

It is difficult to find FMCG products which have been developed especially for small children, despite the fact that the average schoolchild has a monthly HUF 4,000 to spend. A...

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Drugstores

Drugstores continued their conquest: sales in this retail channel improved by 4 percent in value and by 5 percent in volume, reaching a market share of 26 percent (up 1...

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Increasing value from the outside

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Complete renewal in terms of skin care

In 2011 Dove improves its product portfolio paying even greater attention to the needs of the skin. From this year all shower gels will contain the NutriumMoisture™ formula and two...

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Product return

Impala Kft., a furniture distribution company not only developed its own line, but also had a great promotional idea: used chairs can be returned in exchange of HUF 3,000 per...

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Discount stores dominate on the chocolate bar market

GfK Hungária’s ConsumerScan revealed that in the first ten months of 2010 discount stores kept their leading position on the market of chocolate bars. Hypermarkets also became stronger – more...

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People are increasingly interested in reading promotion leaflets

Since 2009 the influence of promotions has increased greatly. According to GfK Hungária Shopping Monitor 2011, 58 percent of those asked gather information from promotion leaflets found in their mailbox....

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The prices of cereal grains and vegetables increased the most

It did not come as a surprise that the production price level of agricultural products was 29 percent higher in December 2010 than a year earlier. Looking into it deeper...

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More than three quarters of households buy ham on a regular basis

Different types of ham (machine ham, smoked-cooked, dried, matured and peasant hams) remain to be popular: in the first ten months of 2010 more than three quarters of households bought...

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Market-leading energy drink manufacturer brings production to Hungary

From spring 2011 Miskolc-seated Hell Energy Magyarország Kft. will realise the bulk of its manufacturing activity at the new production facility, which is being built in the outskirts of Szikszó....

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Rondo invests in capacity expansion

Rondo Kft. invested nearly HUF 2 billion in expanding its cardboard manufacturing capacity in Budapest. A new production plant and an internal transport system were completed by the end of...

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MÉBiH coordinates the preparation for a European food consumption survey

The Hungarian Food Safety Office (MÉBiH) won the European Food Safety Authority’s tender and will elaborate the methodology of and prepare for EU MENU, a European food consumption survey. The...

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My company is on the Internet

Ipsos conducted a survey for Google Hungary, which revealed that less than half of Hungarian micro- and small businesses have their own websites. This finding made Budapest Bank, Google Hungary...

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Ferenc Deák works in Moscow

The former managing director of Henkel Hungary, who spent the last one and a half years at the company’s Düsseldorf headquarters, works in Moscow from January 2011 as director of...

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