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Dániel, Daniella

Newsletter

News and articles

New director at P.O.P-Rafinanz’s BTL division
Date: 2009-09-27 08:00:00

Edit Szabó was appointed the new director of P.O.P-Rafinanz’s BTL division. The promotion and sales support agency continues to expand its BTL activity. Edit Szabó started at Deutsche Messe Ag...

Modern and exclusive messages from coffee brands
Date: 2009-09-27 08:00:00

Private labels are attacking on the coffee market too, but they are successful mainly in the instant segment where functionality prevails over the formality of drinking a good ground-roasted espresso....

Mothers mobilised via the Internet
Date: 2009-09-27 08:00:00

Despite the recession, the baby category is solid in terms of both value and volume, since major indicators hardly changed compared to previous years. Creams, wet wipes and private labels...

Private labels: two-digit growth
Date: 2009-09-27 08:00:00

According to the Nielsen Retail Index, private label food product sales were up by 14 percent in the first half of the year, while household chemicals and cosmetics improved by...

Food category, gold medal: Unilever
Date: 2009-09-27 08:00:00

Magyarország Kft – Delikát8 “Cook 8 playgrounds!” In the past 2 years, Unilever Magyarország Kft. and Delikát8 buyers built the most playgrounds in Hungary. Since the seasoning Delikát is used...

Prune enters Activia’s flavour scale
Date: 2009-09-27 08:00:00

The Danone Activia yoghurt line came out with a new, prune flavoured yoghurt. It is delicious and rich in potassium, iron and magnesium. Its Bifidus ActiRegularis-® content contributes to the...

SPAR has won an award again
Date: 2009-09-27 08:00:00

SPAR has won the Convenience Retailer of the Year 2009 competition sponsored by NACS, the ceremony was held on 15th September 2009 in London. The success of SPAR with the...

Coffee accessories going natural
Date: 2009-09-27 08:00:00

According to Rita Habuda-Salyámosy, the managing director of Maresi Foodboker Kft., coffee whiteners are only used by a part of coffee drinkers. The share of discounts and private labels rose...

Consumers look for more economical sources of energy
Date: 2009-09-27 08:00:00

A modest restructuring is taking place on the battery market, alkaline and Zinc coal batteries play the leading roles. Private labels’ expansion and novelties push the category forward. We find...

The business potential of co-operation
Date: 2009-09-27 08:00:00

Communicating restrictive measures to employees in the way management wants these to be interpreted is a major problem all over the world. It was a mystery for the top management...

Beverage category, gold medal: Great Soproni NumberShow
Date: 2009-09-27 08:00:00

“Great Soproni NumberShow” promotion activity by Heineken Hungária Sörgyárak Zrt. won in the beverage category. Gergely Tóth, Soproni’s brand manager recalled the events of the 2008 campaign. From 1 June...

New formulas in Henkel’s detergents
Date: 2009-09-27 08:00:00

Reluctant stains are usually removed at 60°C, but Persil Cold Active removes them already at 30°C – informs the press release by Henkel Magyarország Kft. Household can save money and...

Raiker joins Reál Hungária Drink
Date: 2009-09-27 08:00:00

Raiker Kft., one of the biggest beverage wholesale companies in central Hungary and Budapest joined Reál Hungária Drink Kft. in September. By this, the latter’s turnover exceeds HUF 60 billion....

Sales growth of instant 3in1 coffees drawn to a halt
Date: 2009-09-27 08:00:00

Despite that most Hungarian consumers buy ground roasted coffee, the segment continues to show a negative trend. According to data by GfK’s ConsumerScan, ground roasted coffee sales were down by...

Hoventa 2009
Date: 2009-09-27 08:00:00

Hoventa trade fair, the biggest annual event of the Hungarian hotel, restaurant and catering sector will be held on 6-9 October for the 28th time. According to Mária Etele, managing...

Network research answers the following questions of leaders
Date: 2009-09-27 08:00:00

Which colleagues should I select to be members of a winning team? • How can new colleagues be made part of the team more easily – so that they would...

Non-food category, gold medal: Reckitt Benckiser Kft. – ”Unstained donation” promotion
Date: 2009-09-27 08:00:00

In this category, the social responsibility-type campaign of Reckitt Benckiser Magyarország Kft.’s Vanish brand finished first. Actress Anita Deutsch was the face of the campaign, and in cooperation with the...

Private label organic baby food in dm
Date: 2009-09-27 08:00:00

In August, drugstore chain dm launched its private label organic baby food products. The babylove product line offers 45 types of baby formula, baby menu, dessert and drinks. Gluten-free products...

Tokaj Kereskedőház expects a setback
Date: 2009-09-27 08:00:00

István Kiss, the company’s CEO announced that for this year, Tokaj Keres-kedőház projects a HUF 3.2 billion revenue, while last year they generated HUF 3.8 billion. In the past few...

Using modern technology
Date: 2009-09-27 08:00:00

Pannon Kávé Kft. rents out and operates coffee making machines and beverage vending machines. Managing director László Lőrincz says that the crisis caused a setback in both the Horeca and...

Wages are stagnating
Date: 2009-09-27 08:00:00

At enterprises with a minimum of five employees and at budgetary institutions, gross average wages improved by 1.3 percent and net average wages increased by 1 percent in the first...

Zewa Deluxe Aroma Spa toalettpapír
Date: 2009-09-27 08:00:00

New Zewa toilet paper brings a spa and wellness atmosphere to consumers’ bathroom with its pleasant scent....

Going forward, even during a recession
Date: 2009-09-27 08:00:00

Present Store based its strategy on constant development and expansion, therefore they managed to grow despite the economic crisis and a stagnating business and promotional gift market. According to Ferenc...

Nyírbátor has become a production centre
Date: 2009-09-27 08:00:00

After a EUR 9.7 million investment, the production capacity of Nyírbátor’s Unilever plant increased by 60 percent, making it one of the company’s European centres of household cleaner production. –...

The scent of home
Date: 2009-09-27 08:00:00

The right background music and scent in the Quattro Mobili store on Szent István Boulevard is the result of the contract the store signed with Mood Media. Quattro Mobili opted...

Price/value ratio plays the leading role on the fondant candy market
Date: 2009-09-27 08:00:00

This year’s fondant candy season may bring significant price increase. Both base material and energy prices increased, affecting branded products and private labels alike. Volume sales are practically guaranteed to...

Decreasing production, subdued prices
Date: 2009-09-27 08:00:00

The Agricultural Economics Research Institute (AKI) continuously monitors and publishes world trends in poultry and fruit/vegetable products. Their last report reveals that shrinking consumption directly affects the processing industry and...

Zewa Zoo Box – dobozos papír zsebkendő
Date: 2009-09-27 08:00:00

Zewa Zoo Box is paper handkerchief in a unique, 3D box with animal figures....

Less became more at Gallicoop
Date: 2009-09-27 08:00:00

Despite a moderate decrease in production, turkey-processing company Gallicoop Zrt managed to increase its sales revenue by 3.1 percent in the first six months, compared to the same period in...

Öko-Kord has a global partner
Date: 2009-09-27 08:00:00

Öko-Kord Országos Nonprofit Kft. signed an exclusive partnership contract with the German affiliate of world leading French environmental services company Veolia....

Oldal

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New director at P.O.P-Rafinanz’s BTL division Date: 2009-09-27 08:00:00

Modern and exclusive messages from coffee brands Date: 2009-09-27 08:00:00

Mothers mobilised via the Internet Date: 2009-09-27 08:00:00

Private labels: two-digit growth Date: 2009-09-27 08:00:00

Food category, gold medal: Unilever Date: 2009-09-27 08:00:00

Prune enters Activia’s flavour scale Date: 2009-09-27 08:00:00

SPAR has won an award again Date: 2009-09-27 08:00:00

Coffee accessories going natural Date: 2009-09-27 08:00:00

Consumers look for more economical sources of energy Date: 2009-09-27 08:00:00

The business potential of co-operation Date: 2009-09-27 08:00:00

Beverage category, gold medal: Great Soproni NumberShow Date: 2009-09-27 08:00:00

New formulas in Henkel’s detergents Date: 2009-09-27 08:00:00

Raiker joins Reál Hungária Drink Date: 2009-09-27 08:00:00

Sales growth of instant 3in1 coffees drawn to a halt Date: 2009-09-27 08:00:00

Hoventa 2009 Date: 2009-09-27 08:00:00

Network research answers the following questions of leaders Date: 2009-09-27 08:00:00

Non-food category, gold medal: Reckitt Benckiser Kft. – ”Unstained donation” promotion Date: 2009-09-27 08:00:00

Private label organic baby food in dm Date: 2009-09-27 08:00:00

Tokaj Kereskedőház expects a setback Date: 2009-09-27 08:00:00

Using modern technology Date: 2009-09-27 08:00:00

Wages are stagnating Date: 2009-09-27 08:00:00

Zewa Deluxe Aroma Spa toalettpapír Date: 2009-09-27 08:00:00

Going forward, even during a recession Date: 2009-09-27 08:00:00

Nyírbátor has become a production centre Date: 2009-09-27 08:00:00

The scent of home Date: 2009-09-27 08:00:00

Price/value ratio plays the leading role on the fondant candy market Date: 2009-09-27 08:00:00

Decreasing production, subdued prices Date: 2009-09-27 08:00:00

Zewa Zoo Box – dobozos papír zsebkendő Date: 2009-09-27 08:00:00

Less became more at Gallicoop Date: 2009-09-27 08:00:00

Öko-Kord has a global partner Date: 2009-09-27 08:00:00