News and articles

Turkey sales plummeting

It seems that demand for cheaper poultry also started to shrink: last year poultry processing companies bought only 1 percent less chicken meet from breeders, but at a 6-percent lower...

Read more

More wine, but less beer sold in the first nine months of 2009

According to GfK Hungária’s ConsumerScan, in the alcoholic beverages category households bought 6 percent less beer than in the same period of 2008, but as average prices were slightly up...

Read more

Increasingly popular

In Hungary, olive oil retail sales grew by 3 percent in December 2008-November 2009, nearing HUF 2.5 billion. Volume sales were up by 4 percent; hypermarkets generated 45 percent of...

Read more

Fa Active Pearls (deo spray, roll-on, stift)

Its formula contains heat-activated Deo Active pearls. Stress and movement release the active agents in the pearls, which provide extra protection....

Read more

The new law’s executive office does not aim at maximising revenues

The Act on the prohibition of unfair market conduct by the suppliers of the food product life cycle entered into force on 1 January. On 10 December 2009, PricewaterhouseCoopers and...

Read more

Bosnian winner at the Henkel Art.Award

At the Henkel Art.Award 2009, the EUR 7,000 main prize went to Mladen Miljanovic from Bosnia. Henkel CEE organised the competition for the eighth time, there were 840 entries from...

Read more

Tastemakers – quality at Packforum

On 21-22 October, Packoforum hosted the Tastemakers event where 70 participants represented 45 food service companies from Europe, the United States and New Zealand. Presentations at the seminar shed light...

Read more

Answer:

KJ – Unfortunately the crisis did not avoid us either. It was important that we had a good sales strategy to react to it. RÉ – The biggest strength of...

Read more

Half a kilo of poultry products bought per purchase

Poultry products is the second biggest segment on the market of processed meat. GfK Hungária’s Consumer Scan reveals that in October 2008-September 2009 the segment shrank by a mere 2...

Read more

Canned beer keeps conquering

Beer retail sales topped HUF 116 billion in December 2008-November 2009. Volume sales fell by 3 percent to 386 million litres – according to the Nielsen Retail Index. The average...

Read more

Chewing gums in a hot spot

The area around cash desks is the best place for chewing gums. This healthy product is fast-moving and loyalty-building, therefore it is important to make the most popular varieties constantly...

Read more

Gliss Kur Shea Kasmír hajápolók

The new Gliss Kur Shea Kasmír product family guarantees intensive care even for very dry hair....

Read more

Modest growth may start in the summer of 2010

According to a forecast by GKI Gazdaságkutató Zrt. and Erste Bank, after a 6.5-percent economic decline in 2009 stagnation is expected for 2010. The Hungarian economy has probably hit the...

Read more

Synergon becomes founding member of a cluster

On 1 December 2009, Synergon Rendszerintegrátor Kft. joined the Economy-driven Vocational and Development Cluster. The organisation is made up of 11 companies and its objective is to develop and utilise...

Read more

Tesco organised a meeting for suppliers

On 19 November, Tesco organised a meeting for regional suppliers for the first time. The event was held in Debrecen with participants from 3 counties and focused on getting to...

Read more

Two-digit decrease among frozen convenience foods and ready-made meals

ConsumerScan by GfK Hungária reveals that narrowing spending possibilities of households had a significant effect on convenience foods and ready-made meals as well. The market was expanding until 2007, when...

Read more

Domestic products’ share shrinking among dairy products

Last year milk processing generated a gross production value of HUF 218 billion. Production cost was HUF 75-80/kg – rather competitive, if we consider that in the EU the average...

Read more

With modern packaging against deterioration

According to the latest survey by USDA, 40 percent of food sold worldwide lands in the garbage can. 100 million tons of food decomposes every year in European waste disposal...

Read more

POS-001

In our new series we selected a few European BTL campaigns and every month we would like to introduce one from the food, drink and non-food categories each. December is...

Read more

Fonte Verde enyhén lúgos szénsavmentes ásványvíz, pH 7,4

Thanks to its natural mineral composition, FONTE VERDE is a still, slightly alkaline mineral water with a pH value of 7.4....

Read more

Back to the future – Future store solutions at Praktiker

The masters course of POPAI Magyarország Association involved learning about the future store solutions at the Praktiker store in Vecsés, last autumn. Marketing director Péter Dömötör analyses the elements of...

Read more

Caffé Perté entered the vending market

Caffé Perté, one of the biggest café suppliers on the domestic market entered the market with professional hot drink vending machines. Commercial director Andrea Boda said that the term ‘premium’...

Read more

International cosmetics trade fair in Düsseldorf

‘Beauty International’, held on 26-28 March 2010 will concentrate on beauty and especially skin care. 1,200 companies and brands are going to be present and 50,000 visitors are awaited. You...

Read more

We economise on pizza too

The frozen pizza category has always been price-sensitive and the market has been shrinking since 2007. Despite consumers’ spending more time with cooking at home, frozen pizza sales are not...

Read more

Cheese, fruityoghurt, sour cream

Among the 90 food categories measured by Nielsen, cheese ranks 3rd, fruit yoghurt is 7th and sour cream is 9th in terms of value. All three achieved growth in terms...

Read more

BIZERBA in the service of retail sales

When developing the KH-type scales, Bizerba focused on the results of a survey, according to which international retail chains would like to create a more interactive and more interesting shopping...

Read more

FUN – Former Unilever Network

On 20 November, the meeting with the above name was held for the 2nd time on Margaret Island. This time it was a bit different, because several colleagues who are...

Read more

Kubu gyümölcsnektár

The popular banana-strawberry flavour is made with 100% fruit content and contains no added sugar....

Read more

Foreign markets – Croatia – Where traditional shops are still able to grow

According to a study by Nielsen, titled ShopperTrends, supermarkets dominate the food retail of Croatia (a market of 4.5 million consumers), as 69 percent (up from 49 a year ago)...

Read more

Magyar Cukor Zrt. got a top mark

The only Hungarian sugar company finished a successful year at the end of 2009. In the Kaposvár refinery they completed a campaign at the end of last year: 730,000 tons...

Read more
Oldal