News and articles

House of Hungarian Flavours opened in Szentendre too

A new Prémium Hungaricum shop opened in Szentendre at the end of March. There are already 6 partner shops in the franchise system of the Prémium Hungaricum Association, which tries...

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Cream and waxing strips were the most popular

The annual market of hair removal products is above HUF 1 billion. Retail turnover diminished by 2 percent in value and by 8 percent in volume last year – states...

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Anti-energy drinks on the shelves ?

‘Instead of too much energy calm, but concentrated attention or complete relaxation’ promises the company that uses a calm cow instead of a red bull as a logo. Slow Cow...

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Olympos Apple-Peer-Grape

The new member of the popular Olympos fruit drink product family is the delicious, traditional Apple-Peer-Grape flavour variety....

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Tihany Valogatas Sandwich

Alongside the popular garlic flavour, Tihany Válogatás Camembert will also be available in green peppercorn and chilli flavours....

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Pöttyös Túró Rudi is Hungary’s strongest brand

B&P Braun & Partners Hungary and GfK Hungária Market Research Institute conducted a survey on the strength of brands: Pöttyös Túró Rudi is on top of the list, followed by...

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New Dove shower gels promise breakthrough

With its new composition, the Dove VisibleCare shower gel product range promises a more hydrated skin than ever before. It contains NutriumMoisture™ formula, which is clinically proven to reduce the...

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Efficient and modern waste management at SPAR

SPAR Hungary was the first food retail chain to start the utilisation of food waste in a biogas plant. In its 400 stores, two logistics centres and meat processing plant...

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Razor for every case

Hair removal can be temporary or permanent, regular or occasional, simple or omplicated. As the weather keeps getting better, women – and not only them – find it more urgent...

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Refreshing caffeinated soap

Shower Shock cosmetics contain just enough caffeine to get you through the hardships of waking up in the morning. Caffeine is absorbed through the skin and both soap and shower...

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Signal Style-Tech Sensitive toothbrush

With its soft fibres, Signal Style-Tech Sensitive toothbrush treats teeth and gum gently....

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Finish All in 1

New Finish All in 1 gel comprises the salt and rinse functions, giving you squeaky clean dishes after short and long dishwashing programmes alike....

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Stylish Hungaria sparkling wine prizes found their new owners

The winners of Hungaria Sparkling Wine Cellar’s prize game (launched in December 2009) were drawn; 16,500 players had registered at www.hungaria.cc and answered a question to win valuable prizes....

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New Hungarian products in Tesco stores

From the middle of March, 49 new Hungarian products are available in Tesco stores in Debrecen, Kazincbarcika, Mátészalka, Miskolc, Nyíregyháza, Ózd and Hajdúszoboszló. These products (including specialties like organic milk...

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Food summit in London

Leaders of the world’s food market will participate in a global conference between 23 and 25 June in London. ‘The Consumer Goods Forum’ – formerly CIES and ECR Europe –...

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Insects are afraid, but not of the crisis

Despite the recession the insecticide and insect repellent category remained stable. People are increasingly afraid of dangerous mosquitos and ticks. The latter have not been killed by the local authorities...

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DIY sour candy

With Sour Candy Factory we can now make the best sour candy whenever we want at home. Just like in the case of great scientific discoveries, you can try as...

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Tamas Bereznay's new book

Tamás Bereznay is a popular, young and modern chef who respects traditions – this is his second book....

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Veet Suprem’Essence

Veet Suprem’Essence formula contains essential oils and silk rose scent, so that your leg remains hydrated and smoothly perfumed after hair removal....

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Premium Italian mineral waters at Kékkúti

Market leader Kékkúti Ásványvíz Zrt. expanded its product portfolio in January 2010, starting the distribution of S.Pellegrino (carbonated) and Acqua Panna (still) natural mineral waters. Italian waters are served in...

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Hungarian innovations director at Eckes-Granini Group

As of 1 May 2010, Katalin Zarándy will be filling the position of innovations director at Eckes-Granini Group’s headquarters in Nieder-Olm in Germany. She has worked for the company since...

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Ranking of retail chains stays the same: Tesco leads, followed by two Hungarian chains

Nielsen’s 2009 ranking shows that Tesco is the food and chemical product retailer with the highest turnover, followed by CBA and Coop. Just like a year earlier, Spar and Reál...

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Manufacturer brands are robust among insecticides

The insecticide and insect repellent market contracted by 4 percent in value last year – Nielsen registered a HUF 3.5 billion turnover. One packaging unit costs HUF 586, 20 percent...

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Decorative barcode

New Jersey’s Vanity Barcodes introduced decorative barcodes which can be scanned like a regular barcode and be used as a marketing tool. Vanity Barcodes serve their partners with ten different...

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Magnum Mini 6 multipack

With Magnum Mini 6 multipack, consumers can now treat themselves to an ice cream at home – from this year in almond and strawberry flavours too....

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Mood Media and Lapker signs agreement

After several years of negotiations, Mood Media and Lapker agreed to use all elements of scent marketing in Lapker Zrt.’s latest concept, a prototype convenience store that serves the needs...

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Gold and silver medals won in Paris!

At the 16th Vinalies Internationales, a prestigious international wine competition held in France on 26 February-3 March, Törley’s Chardonnay Brut 2006 sparkling wine won a gold medal, while Chapel Hill...

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Miskolci Árucsarnok was modernised

Coop’s most profitable store is Miskolci Árucsarnok, which had been completely modernised after 15 years before it reopened on 29 March. Gates had to be opened 30 minutes earlier than...

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Choosing a store and shopping decisions in front of the shelf

Nielsen’s new ShopperTrends survey revealed that a wide selection of products, a good price-value ratio and good quality are the most important competitive advantages for a retail chain, but domestic-owned...

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No more wasting money

GfK Hungária’s research comprising the year 2009 pointed out that after clothing and travelling, Hungarian households also had to start economising on the food budget last year. In the first...

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