News and articles
Happy Day Spritzer
Date: 2011-02-09 00:11:17
Happy Day Spritzer is pleasantly carbonated and fruity, but at the same time it is a tender combination of flavours that makes a real novelty on the fruit drinks market....
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STR8 Freedom
Date: 2011-02-09 00:06:04
The new fragrance from STR8 targets men who are driven by their passion and believe that all goals can be reached, all dreams can be realised....
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200 g horseradish flavoured Medve Tormás
Date: 2011-02-09 00:03:17
200-g horseradish flavoured Medve Tormás represents the new generation of limited edition cheese cubes....
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Somat Standard Gel
Date: 2011-02-08 23:57:34
New Somat Standard soda effect dishwasher gel easily dissolves and removes even the must stubborn stains....
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FruFru fruit sour milks with fresh fruits
Date: 2011-02-08 23:52:40
By distributing FruFru fruit sour milks with fresh fruits, we bring back traditional, popular flavours and consumption habits of Hungarian cuisine and make them part of a healthy nutrition. With...
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Different roles in the sales area – Nielsen workshop about category management
Date: 2011-02-08 23:39:35
How can the performance of a category can be improved in store sales? Paris Galanis, Nielsen’s regional category manager consultant gave answers to this question at a 2-day workshop in...
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Budapest Calling
Date: 2011-02-08 23:36:45
On 23-24 November 2010 Budapest Calling, the first Hungarian call centre trade fair took place, where 36 companies and organisations of the dynamically growing sector introduced themselves. Direct Marketing Association’s...
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For TESCO music matters too!
Date: 2011-02-08 23:34:54
From October 2010 TESCO in-store radio broadcasts new content in every hypermarket. Music has been broadcast in TESCO stores since 2009 by a music channel tailored to the retail chain’s...
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The evolution of shopping
Date: 2011-02-08 23:30:32
An increasing number of products available is the way forward – states Tracy Bagshow, the marketing director of Service Innovation Group. Shoppers in the 21st century buy ‘every possible item...
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Gillette wins in marketing at retail
Date: 2011-02-08 23:29:04
At the 2011 Night of Honors Gilette will receive the ‘2010 Chief Award for Merchandising Excellence’. POPAI president Richard Winter told that Gilette’s forward thinking approach was proven by their...
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Does holiday season spending generate profits?
Date: 2011-02-08 23:25:50
After a 6-percent growth in November, in the US Wall Street analysts expect a 3.4-percent average growth from leading retail chains for December. What investors would like to know is...
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Performing on the parallel bars, in the spirit of Porter
Date: 2011-02-08 23:22:36
The Business Days in Tapolca were great, my presentation was also good, but afterwards I was thinking more about what I had missed from my presentation than usual. I would...
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The bankruptcy wave is still here
Date: 2011-02-08 23:20:02
In real economy the crisis is far from being over and a large number of companies are still expected to grow bankrupt. With 20,000-30,000 bankruptcies a year, Hungary is still...
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Fruit prices increased the most
Date: 2011-02-08 23:15:25
Agricultural product prices significantly elevated in the past year. The production price level of agricultural products was 31 percent higher in November 2010 than a year earlier: vegetable product prices...
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blind leading the blind
Date: 2011-02-08 23:10:30
Consumers want to find new sources of information instead of those with expertise. Companies lose control over consumers and over the information flow. People turned their back on experts and...
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sustainable quality of life
Date: 2011-02-08 23:09:00
After the recession consumers still want to sustain their standard of living. They reject obscure and vague promises, advantages and brands. Consumers set reachable purposes and look for more down-to-earth...
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Packaging units shrank on the frozen product market
Date: 2011-02-08 19:47:08
Due to last year’s unfavourable weather there is a product shortage on the market of frozen fruits and vegetables all over the world. Prices elevated on the domestic market too,...
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socio/control
Date: 2011-02-08 18:52:19
Society’s social control – that is how we can sum up this trend in short. Consumers are forming communities to force companies to become transparent and socially responsible. They use...
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skeletonising
Date: 2011-02-08 18:51:34
We have just started recovering from the recession and a new kind of asceticism controls our attitude. Producers have to return to the basic competences and get rid of unnecessary...
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business out of zero
Date: 2011-02-08 18:50:49
With the help of the Internet it is possible to start prospering businesses as sources, ideas and know how are obtainable by anybody free of charge. A good idea or...
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Out of rock bottom
Date: 2011-02-08 18:49:06
Retail volume sales were down 2.7 percent in the first ten months of 2010. According to the latest data by KSH, the volume of sales in October was at the...
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