News and articles
Gyenes András became the new CEO of Unilever Hungary
Date: 2012-12-03 11:20:47
From 1 December 2012 Gyenes András holds the CEO post of Unilever Hungary. The newly appointed Chief Executive Officer was the Managing Director of Unilever Magyarország Kft. Now he will...
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Schlecker drugstore chain to be resurrected?
Date: 2012-12-03 11:10:19
An Austrian investor plans to restart 600 former Schlecker units on the German market next year. Haberleitner has experience in the field of company reorganization, and in August 2012 the...
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The wine of the Magistrate will be selected again in Eger
Date: 2012-12-03 10:58:15
Properly with the traditions, the wine of the Magistrate will be selected again in Eger. The local government will order 500 – 500 bottles from both Bull’s Blood and from...
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3 new flavours by Jim Beamtől!
Date: 2012-12-03 01:44:09
3 new flavours from Jim Beam! Red Stag is the black cherry version of Jim Beam. Jim Beam Honey is made with 4-year-old Jim Beam, with the addition of a...
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New Year’s Eve-period buyers rule the sparkling wine market
Date: 2012-12-01 22:11:51
In the 12-month period between September 2011 and August 2012 44 percent of Hungarian households purchased sparkling wine. This represents a small drop from the previous such period. Sparkling wine...
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Business Days inventory
Date: 2012-12-01 22:03:31
Since 2007 I have been there at every Business Days conference, together with everyone who matters in the FMCG sector or is interested in the latest trends. Networking opportunities at...
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Travels around FMCG – Business Days 2012 – part 2
Date: 2012-12-01 21:50:01
On Thursday the second section focused on the labour market and human resources. The moderator and first presenter was Randstad managing director Sándor Baja, who analysed challenges on the labour...
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Changing demand is reshaping production as well
Date: 2012-12-01 21:49:55
Budapest was the host of the COPA and COGECA congress between 1 and 3 October in 2012. One of the topics discussed was better utilisation of opportunities in bioeconomics. Participants...
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Tobacco products: the black market is growing again
Date: 2012-12-01 21:43:27
GfK Hungária’s latest study reveals that illegal tobacco product trade is becoming more and more widespread. According to official data, in 2011 total revenue from tobacco product sales was HUF...
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There will be no Hungarian potato left by spring
Date: 2012-12-01 21:36:57
Data from the Agricultural Economics Research Institute (AKI) and KSH’s market price information system (PÁIR) reveal that the production price of potato in July-October 2012 was 28 percent higher than...
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Their plan goes up in e-smoke
Date: 2012-12-01 21:34:54
In 2010 the state budget’s revenue from the excise duty and VAT on tobacco products amounted to HUF 360 billion. Hungary’s parliament passed the new ‘tobacco shop law’ in September....
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Retail – the artery of the economy
Date: 2012-12-01 21:30:42
Tesco invited its media partners to a press meeting on 14 November, where the company shared with participants the results of the study conducted by Századvég Economic Research Institute, which...
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Quo vadis Hungarian manager?
Date: 2012-12-01 21:26:12
After the summer break many are waiting for the job market to come to life. What are the current trends? Economic recession forced many companies to restructure themselves and to...
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Trends, whys and answers – part 7
Date: 2012-12-01 21:22:37
As a qualitative market researcher, my experience is that about half of Hungarian consumers belong to the medi-level group (with an average level of price sensitivity). Their income is not...
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POPAI Awards POP competition winners
Date: 2012-12-01 21:19:50
Display of the Year and ‘Non-durable’ category winner: Knoppers display – OSG Form Kft. • ‘Non-durable’ category second place: Pritt island – IS Innovative Solutions Kft. • ‘Non-durable’ category third...
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USA: the highest holiday season turnover of the last 5 years is forecasted
Date: 2012-12-01 21:12:59
According to the International Business Times, retailers in North America expect the highest holiday sales since 2007. 100 retail marketing executives were interviewed and their answers revealed an expected growth...
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Christmas came too early for some customers
Date: 2012-12-01 21:07:51
Canadian drugstore chain Shopper Drug Mart realised that the first week of November is too early to start the Christmas countdown and at midnight 5 November they stopped playing Christmas...
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Fresh groceries attract customers
Date: 2012-12-01 20:58:37
For Hungarians high quality fresh groceries is the fifth most important factor (from twenty-two) in deciding where to go shopping – according to the latest ShopperTrends survey by Nielsen. Value...
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(HU) Elég hatékonyak a promóciói? Megérkezett a Tesco Collaborative Promo Picker!
Date: 2012-12-01 19:39:42
Sorry, this entry is only available in HU....
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Hungarian fish product won the SIAL d’Or Global
Date: 2012-12-01 19:27:09
Péter Palotás, managing director of PLP Hungary Kft. spoke to our magazine about the huge success of their Selfish product in France. He told that the average buyer does not...
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The price of pork may rise significantly
Date: 2012-12-01 12:50:06
Pig farmers justify a twenty, or even thirty percent price increase, after the feed prices jumped because of the bad harvest. The purchase price of pork increased to 380-400 HUF...
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KSH: increase in agricultural producer prices
Date: 2012-12-01 12:40:08
In July, the price of vegetable products increased by 5.3 percent after a decline of eight months, while the price of live animals and animal products increased by 9.3 percent...
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GKI: Recession continues uninterrupted during economic adjustments
Date: 2012-12-01 12:02:05
GKI forecast slight GDP growth (0.8 per cent) for 2013 following a decline of 1.5 per cent in 2012. In the wake of the new restrictions announced lately, however, only...
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Gustonette product family
Date: 2012-12-01 01:35:52
Tasty chicken delicacies that can be prepared in many ways, rapidly – even in the oven....
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Szovjetszkoje Igrisztoje sparkling wine family
Date: 2012-12-01 01:28:37
The Sovetskoje Igristoje sparkling wine family welcomes two new members: an extra dry and an alcohol-free product....
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This is what your shopper would like, too!
Date: 2012-12-01 01:20:50
Have you ever wondered why shoppers spend more time in stores where there is a shopping trolley than in shops where there is only basket? It’s simple: one can look...
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