News and articles
The Rossmann opens two stores this week
Two Rossmann drugstores open its doors this week. We can buy our favorite products from Monday in Baja and from Thursday in Miskolc. On the occasion of the opening three...
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The Lidl is expanding from loans
German retailers Lidl and Kaufland, both owned by the German Schwarz group will receive a 60 million euros loan from the World Bank to continue their expansion in Romania. In...
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Ready, set, the Hungarian Wine Route Rally is ready to start
At dawn on 28 August the 100 car fleet of the Hungarian Wine Route Rally will start their engines, and the 1,000-kilometers long rally begins. This year the rally that...
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Manufacturer brands improved their position
In January-April 2015 toothbrush sales were worth more than HUF 1 billion. Value sales stayed put but volume sales fell 3 percent. Drugstores’ share from value sales was even higher...
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Efficient oral care every day
In the last few years the oral care category was growing above the average in terms of value sales. According to Beatrix Károly, consumer shopper activation mass market manager of...
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A wifi network that works well for everyone
With WifiZone’s professional wifi network restaurants, cafés, hotels and other busy public spaces can offer such wireless internet access to guests which is comfortable and safe for both sides. In...
Read moreIncreased share for drugstores
In the first four months of 2015 Hungarian consumers spent HUF 4 billion on toothpaste, 3 percent more than in the same period of 2014. Volume sales didn’t change if...
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The Licensed Products philosophy
Comic heroes, athletes and lovable cartoon characters – these icons are with us throughout our lives. It is enough to think of how much we love Garfield, Star Wars or...
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GKI-Erste economic sentiment index at its peak this year
In August the GKI-Erste economic sentiment index adjusted for seasonal effects increased slightly over July and reached this year’s peak. The previously measured positive sentiment prevailed among companies and households,...
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Hungary's food-retail is on podium
The value and volume of food-retailing in Hungary has increased more than the European average during the second quarter, compared to the April-June period of the last year. In terms...
Read moreThe VAT fraud may reach 1,000 billion HUF
In Hungary, approximately 1,000 billion HUF VAT is cheated every year, while the rate of tax evasion can reach 22-25 percent of GDP – Farkas Gábor, Manager of PwC drew...
Read moreMore wine in the cellars than last year
The amount of new wine this year may exceed last year's harvest – the National Council of Wine Communities (HNT) estimates. According to the predictions of the National Council of...
Read moreBeekeepers will close a good year
This year’s honey harvest will be one thousand tonne more than in 2014, despite the drought and the extremely hot summer – Napi Gazdaság wrote. Although the volume of sunflower...
Read moreThe GMO-free product indication comes during the autumn
According to the Parliamentary Minister of State of the Ministry of Agriculture, the legislation that allow the marking of the GMO-free products may be issued during the autumn. Nagy István...
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The EU support of the SMEs may reach 3-4 percent of the GDP next year
The amount of the European Union subsidies that the government will send to the small and medium-sized enterprises (SMEs) may reach 3-4 percent of annual GDP next year – Karsai...
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The Cheese Competition of the Nations has begun
This year 17 countries will participate at the Cheese Competition of the Nations which began on Monday in Budapest with the qualifications. The competition lasts until 8 September, while the...
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All the examined face creams were corresponded to the consumer protection checks
All the 20 kinds of face creams have passed on to the consumer protection test, carried out by the National Consumer Protection Authority (NFH). The National Consumer Protection Authority (NFH)...
Read moreFrench wine producers expect average yield and very good quality
Because of the drought, the yield is slightly lower than last year, but the French wine producers expect very good quality wines this year. “Good vintage is expected this year...
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Euro Zone’s composite BMI indicates the continuation of the economic growth
The preliminary value of the Euro Zone’s composite BMI increased in August – the Markit Economics Economic Research Institute announced on Friday in London. The preliminary value of the Euro...
Read moreThe vote on the VAT rate cut was postponed in Romania
The Romanian government coalition postponed the parliament vote on the new tax laws on Monday, so therefore the convened extraordinary session was unnecessary. The parliament had to vote again on...
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Canned food: the opening goes well
Canned food sales have been at a standstill for quite a while, but in certain segments several changes took place. Sándor Szórádi, the managing director of Szatmári Konzervgyár Kft. told...
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Increased significance for traditional shops
Retail sales of canned vegetables exceeded HUF 5 billion in the December 2014-May 2015 period. Value sales bettered by 4 percent but volume sales fell 2 percent. The market share...
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POP experience with the latest results
Bert M Ohnemüller founded the Neuromerchandising Group in 2010 in Frankfurt. They combine 30 years of POP experience with the latest results in neuromarketing, physiology and biology. In its work...
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Fresh product tracking in practice
GS1 Hungary and Metro Kereskedelmi Kft. have already introduced the GS1 DataBar system for fresh products. This barcode types contains much more information than ordinary barcodes and can also be...
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CatMan reloaded?
Many people think that category management (often abbreviated as CatMan) is a long and boring analysing process. Judit Hauber, senior client lead of dunnhumby told us that the general main...
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Hajdú Happy – new products available
In the Hungarian market, for the packaging design of the new Hajdú Happy cheese products Kőröstej Kft. uses the cow motif that has been popular for many years abroad. The...
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Szarvasi Mascarpone
The new-design Szarvasi Mascarpone is already available in shops. In the new, sleeve-technology packaging consumers find the same, top-quality product. It is available in 250g and 500g versions....
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Shopper-centred merchandising
A large part of shopper decisions is made in-store, so how shelves are arranged and whether goods are in stock are very important: it is merchandising that decides what ends...
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Health isn’t tax-free
Fidesz MP Roland Mengyi has suggested that next year’s tax package should include new health screenings offered as benefits by employers tax-free. The MP thinks it is much cheaper to...
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Small segments are showing the big ones how to perform well
Last year coffee’s retail sales had finally grown once again, but by the beginning of this year this momentum was lost. NESCAFÉ’s brand manager Róbert Szuhai explained to our magazine...
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