Company and Personal News

Detailed info on Light Flavours

PICK Szeged joined the Norbi Update lifestyle system last year. They have since developed a product line based on the recommendations of Norbi Update, with completely new contents. Délhús Könnyű...

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SIÓ

My world is the world of SIÓ and it has been so for thirty years. SIO organises a major prize game for consumers to commemorate the jubilee. In the advertisement,...

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Child-friendly Pöttyös

The web site of Pöttyös Túró Rudi intended specifically for children www.pottyoskapitany.hu, has officially been classified as „child-friendly”. This title was awarded under the program „2007 – the year of...

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Maltitol instead of beet sugar in Bonbonetti chocolates

Bonbonetti Kft. makes two chocolate bars for the Update program. One is a classic milk chocolate, while the other is a strawberry-yoghurt flavoured chocolate. These contain maltitol instead of beet...

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Fütyülõs

The TV ad is part of the new communication of Fütyülős based on the Carpe Diem feeling. The target group of Fütyülős enjoys life, the given moment, does not care...

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Borsodi still the market leader

Revenues of Borsodi Sörgyár reached HUF 44,3 billion in 2006. According to data from the Hungarian Association of Breweries, Borsodi beer was the moist popular brand last year. Sales of...

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Norbi supervising development of Ledo Update personally

Ledo begun preparing for co-operation with the Update program in 2005, though the idea of developing a healthier ice cream had been conceived earlier. Ledo Update ice cream was developed...

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Rapidly growing young in the Nestlé nest

A health-conscious diet – an idea present from the very first days of Nestlé – has not been the only factor behind the development of the Hungarian subsidiary. The great...

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Zwack partners sampling new products

Izabella and Sándor Zwack invited owners of wine and delicacy stores to Zwack Visitors Centre, to a dinner complemented by a visit to a museum and sampling of new wines...

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Positive experience for Mary-Ker

Mary-Ker Kft., the second largest manufacturer of pasta begun working on innovation related to the healthy lifestyle and was contacted by Alexandra Béres in the second half of 2006. As...

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P&G, Spar: effects of IT on business processes

134 IT experts from 23 countries discussed the effects of technological development on FMCG trade at the “CIES – The Food Business Forum” conference in Monte Carlo, in March. After...

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A hail of medals for Törley wines

Wines and champagnes from Törley Pezsgőpincészet won seven gold and ten silver medals at the Savings Co-operatives’ National Wine Competition held for the ninth time this year....

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Six Rauch products based on Weight Control

Rauch was among the first companies to join the Weight Control program of Alexandra Béres, as the values represented by Nativa Tea & Water and Rauch Ice Tea light products...

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Medals for all Bestillo pálinkas

All pálinkas entered by Boldogkő-Fruit Kft. under the label Bestillo for the international competition Destillata, have won medals. Their plum pálinka has won a gold medal....

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Weight Control products in the process of listing by Kaiser Food

Kaiser Food Élelmiszer-ipari Kft. has displayed interest in the Weight Control program of Alexandra Béres from the beginning. Five products which belong to the program and had been developed with...

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Birthday party

Sió celebrated its 30th birthday with a spectacular party for the key partners of SIÓ-ECKES Kft. Endre Fazekas general director and János Barna, sales director spoke about the highlights of the...

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Fortunate taking off

Modern and healthy products distributed by Fortunate fit well into the Weight Control program, which made it quite natural for them to join the program. They will start with nine...

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New boss for advertising agency

The new director of Lastminute Advertising Kft., Norbert Cservenka comes from HPS, where he used to be head of business development....

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Bio-basis for Vitamor

Vitamor Kft. has had a bio-plantation for several years. They have contacted Alexandra Béres to help compile product lines which would fit into her lifestyle program. At the moment, three...

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Regional marketing after multinational

Gábor Dávid Kovács, the new marketing manager of Bols Hungary Kft., has been working with brands of alcoholic beverages since 1998. He began his career with an advertising agency, then...

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News

Donation of sweets from Storck. The manufacturer of merci and Toffifee chocolates has donated sweets worth nearly HUF one million to the Hungarian Food Bank. Marks&Spencer – food after clothes...

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Algida – “the patron”

The target group with an active lifestyle has been a priority for Algida since 2004. They made contact with the Alexandra Béres program in 2006. Though they have not joined...

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Well proven methods for new objectives

Andrea Szabó Andrea was appointed marketing director of Tchibo Budapest Kft. in April 2007. She has 12 years of experience in FMCG marketing. She started her career with Dr. Oetker,...

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Change of address

The address of Agrármarketing Centrum will change on 1 June 2007! New address: 1042 Budapest, Árpád út 51-53. New mail address: 1325 Budapest, Pf. 340. New telephone number: +36/1 450-8800...

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Everything in one hand

Lekkerland represents a unique combination of wholesale, logistics and services. For international and regional clients operating on the basis of carefully developed processes and standards, Lekkerland also means reliability and...

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Coke in Talks to Buy Highland Spring

Coca-Cola Co. is in talks to buy Britain's No. 2 bottled water brand Highland Spring in a potential 500 million pound ($992.7 million) deal, British Sunday newspapers reported.   The...

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Further problems for Danone in China

More than 118 tons of imported Evian-branded mineral water failed to meet China's food safety standards, according to national quality supervisors. Evian bottled water imported on February 18 contained 100...

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Vanillia again

Coca-Cola North America has reintroduced Vanilla Coke to its 'sparkling beverage' line-up.   The soft drinks company said that the brand relaunch will include new logos and packaging. The company...

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Carlsberg interested in Champions League

Carlsberg has shown interest in becoming the main sponsor for the Champions League, which is currently sponsored by Heineken.   The Danish brewer was cited in Esmerk this week, saying...

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