Company and Personal News

Answer:

According to decree no. 178/2002/EK, and Hungarian legislation about food, all members of the supply chain (producer, processor, retailer) bear responsibility for the products they buy and sell. All participants...

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New warehouse for Lekkerland

Lekkerland Hungary has moved into its new, 7700 sqm, modern warehouse built in Harbourpark Budapest. New contracts signed with OMV, Lukoil and Jet Conoco made this relocation necessary. The Hungarian...

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4 new tools in the IMIGe portfolio

IMIGe Hungária Kft. introduced four new advertising surfaces in TESCO hyper markets at the end of the year. External glass walls are excellent for brand awareness campaigns and internal walls...

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Wincanton web site with case studies

In addition to comprehensive information, a number of case studies are also available at the new, dynamic, Hungarian web site of Wincanton. These serve to illustrate the applications for the...

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Metro stores to be remodelled

The first remodelled Metro store was opened in Budaörs at the end of last year. All Metro stores will be remodelled in the forthcoming years. As a result of remodelling,...

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Everything about palinka

The renovated museum and shop of Zwack Unicum Nyrt. in Kecskemét was opened half a year ago. Visitors can find out everything there is to know about the past and...

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Sweeties for our eyes

Storck Hungária Kft. is one of the major companies in the sweetie category with the Merci and Toffifee brands. We wanted to find out what special merchandising tools they use...

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Aldi will not stop before 400

According to Világgazdaság, Aldi is planning to set up 5 regional logistic centres and 400 stores with an investment of EUR 1,3 billion in Hungary. Their first discount store will...

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Strategy based on three pillars

Nation-wide presence, 22 stores, expanding logistic capacity, and extraordinary attention for customers – these are all elements of the market strategy of Interfruct Kft. The HoReCa strategy of Interfruct is...

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23 million collected by Reál in two months

This is the fourth consecutive year that Reál Hungária Élelmiszer Zrt. has held a two-month promotion for collecting charities. This year, HUF 23 million have been collected for sick children...

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Butter cream as seen by IMIGe

A survey prepared by Szonda Ipsos in the summer of 2006 examined the composition of consumers in Tesco stores according to certain demographic criteria and the effectiveness of advertising tools...

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Tesco slowing down in Hungary

Tesco Plc has continued to grow dynamically word-wide: an expansion of 17,9 per cent was reported for the third quarter. The Hungarian retail environment was referred to as becoming even...

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IFE and Foodapest to fuse

According to an agreement signed by Montgomery International and HUNGEXPO Zrt., the two well known trade exhibitions will fuse into a single event under the name IFE FOODAPEST. This will...

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Délhús in merger with PICK

Délhús Zrt. merged with PICK Szeged Zrt. On 30. November. The company will continue to operate under the name PICK Szeged Zrt. The company is expected to operate more cost...

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SPAR at the exhibition

SPAR Magyarország Kft. appeared at the Foodapest exhibition with 700 private label products and the meats and meat products manufactured in its own processing plant. Participation at the exhibition was...

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Szentkirályi past the exams

Szentkirályi Ásványvíz Kft. has passed the most prestigeous, internationally accepted quality assurance exams by the end of 2006. Szentkirályi Ásványvíz begun setting up its quality assurance project in collaboration with...

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He has chosen soft drinks

Sandor Baja has become the export director of Eckes granini GmbH & Co KG, his responsibilities being foreign sales in France, Austria and Germany. Previously he had been marketing director...

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Vénusz, goddess of the kitchen

1952 – Stalinism is still raging in Hungary when the first bottle of Vénusz cooking oil comes off the production line. How such a name could be chosen in those...

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The same company, but the task bigger

Aldo Siegrist has been appointed managing director of Nestle Hungaria Ltd. He has been working for the company for a long time, and has learnt that every new position brings...

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The First Hungarian at the top of Coca-Cola Company

The board of directors of Coca-Cola Hellenic Bottling Company (CCHBC) has appointed Jozsef Tarsoly managing director as from August 15, with full business responsibility for the company in Hungary. “I...

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Based in Budapest, working internationally

Dezso Visi, the new sales and marketing director of LLP Budapest started his career developing software, later worked as sales director as well as business development director. Although LLP’s offices...

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Hazardous flakes

The Ministry of Agriculture has banned Lidl Magyar­or­szag Keres­kedelmi Bt. from marketing its cinnemon flavoured breakfast flakes sold under the name Little Man Zimtinos Cinnamon, since the level of kumarin...

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HUF 30 million donation from dm

Dm Hungary has collected over HUF 19 million during its half year campaign concluded on 30. September with its „Erezd jol magad!” packages and „egeszsegforintos” products. Having rounded this figure...

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Wincanton expanding capacity

2006 has been a year of growth for the Hungarian venture of Wincanton. Sandor Udvarvolgyi, director of the company told journalists, that their storage capacity has increased by 6.400 square...

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Univer Magyar Izek awarded Grand Prix

The Univer Magyar Izek product line of Univer Products Zrt. Was awarded a Grand Prix at the 2006 Hungarian Products Grand Prix competition. The company also received a special prize...

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Visitors’ centre opened in Agard

The Visitors’ Centre of the Agard Palinka Distillery opened on October 12. The purpose of the HUF 70 million tourist facility is to demonstrate how premium pálinkas are made and...

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SuperShop expanding

The SuperShop loyalty program recruited new participants at the Adidas-Samsung Streetball events in Budapest, and other cities. Everybody who filled out the the application form for the SuperShop card was...

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Question:

In this column, a representative of the Hungarian FMCG community will be allowed to present his or her views regarding a certain issue and then ask a question that will...

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Answer:

Restrictive government measures are putting retailers under tremendous pressure, from both customers and suppliers. As some of these measures are already in effect, growth of retail trade is slowing down...

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Exceptional production capacity in PICK-Delhus Group

With the new plant opened in Also­mocsolad on 25 October, PICK-Delhus Group has established the largest dried meat processing capacity in the Central European region. The HUF 3.5 billion project...

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