Company and Personal News
Multilevel campaign for Sara Lee Hungary
Date: 2007-06-12 00:00:00
The coffee marketing group spelt a bidding tender in Februar 2007 for the communication of Douwe Egberts brands. On the strength of creative ideas and the fullness of the campaign...
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Green Tesco – investment in garden trading
Date: 2007-06-12 00:00:00
Tesco PLC, Britain's biggest supermarket group, said it has offered to buy Dobbies Garden Centers PLC for about $305.7 million. Tesco said it is hoping to cash in on the...
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Café PR transacts Signal Dentibus PR campaign in summer
Date: 2007-06-12 00:00:00
Unilever's „Mission for perfect smile” roadshow will promote in tv and online too. The rolling dentist's surgery drives trough Hungary between June and September, stops on 10 stations and collects...
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In Place off Brau Union from June Heineken
Date: 2007-06-12 00:00:00
The general meeting of Brau Union Hungaria Brewery in April made the decision, that joint-stock company will change its name for Heineken Hungaria Brewery. Michiel Egeler, CEO of formal Brau...
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The student won university fee support on the Sió-Eckes Kft. Historical competition
Date: 2007-06-12 00:00:00
Last week passed off the Sió-Eckes Kft. organised „Who knows more about las 30 years?” competition for high schools. 247 groups enter for, five of them came to the final....
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Notable savings at Tesco store in Sátoraljaújhely
Date: 2007-06-11 00:00:00
The store, built after modern environment friendly methods, uses 15% less electricity and 50% less gas. Tesco's newest environment policy focus on cary actuation and renewed energy. In the hungarian...
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PepsiCo to buy 80% of Sandora for $542mn
Date: 2007-06-08 00:00:00
PepsiCo announced that they have agreed to acquire an 80% stake in Sandora LLC, a Ukrainian juice producer, for $542 million plus assumed debt. The soft drinks giant and its...
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Devin to raise capital in IPO
Date: 2007-06-08 00:00:00
Bulgarian water bottling company Devin plans to raise its capital through an initial public offering of 3m shares on the Sofia bourse. The company said that it will issue 3m...
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Central European Winner is the Westend
Date: 2007-06-07 00:00:00
TriGránit won in two category on the CEPIF (Central Europe Property & Investment Fair) Gala Party which took place in Warsaw. TriGránit won first place in shopping centre category with...
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Afterparty for Kids by Toffifee
Date: 2007-06-07 00:00:00
On 10 of June the National Geographic Kids has a birthday party in the Millenaris Park, the event is sponsored by Toffifee.As a family brand Toffifee normaly is present on...
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Coca-Cola Co. protects water
Date: 2007-06-06 00:00:00
Coca-Cola has pledged to replace the water it uses in its beverages and their production at all its global operations and franchises. The soft drinks giant said at the...
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Heineken to fight back in EU cartel dispute
Date: 2007-06-06 00:00:00
The company will appeal against the decision and has citing its original argument against the fine. The EU fine against Heineken in April for operating in a cartel with its rivals...
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Cadbury sold newest business shares
Date: 2007-06-06 00:00:00
Cadbury Schweppes announced the sale of businesses in Australia, Canada and Italy, raising over £45m towards its 2007 disposal target. The sales are part of an ongoing worldwide restructuring of...
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Tesco focus on the US
Date: 2007-06-05 00:00:00
Britain's biggest retailer, plans to open Fresh & Easy Neighborhood market stores this year in California, Nevada and Arizona. Those stores will be smaller than traditional markets, focus on ready-to-eat...
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Halewood launches Maguires cider
Date: 2007-06-05 00:00:00
Halewood International is looking to pick up a slice of the booming cider market through the launch of a new brand – Maguires. There are two ciders in the portfolio,...
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E.Leclerc opening supermarket in Slovenia
Date: 2007-06-05 00:00:00
The French retailer, will open its second outlet in Slovenia in Maribor on 7 November in an investment worth €26 million.The shopping centre will create 200 new jobs and is...
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Carlsberg cutback in UK
Date: 2007-06-05 00:00:00
A report in the UK press has claimed that Carlsberg is looking to close its Tetley brewery in the north of England. The report in the Times said that the...
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Nike will be more environmental friendly like befor
Date: 2007-06-04 00:00:00
Nike would improve conditions for its 800,000 workers in factories that make its products by eliminating excess overtime by 2011.In its fiscal 2005 and 2006 Corporate Responsibility Report, the footwear...
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Coca-Cola will use rebina to sweet our life
Date: 2007-06-04 00:00:00
The Coca-Cola Co. develop a new calorie-free sweetener in partnership with Cargill Inc. Coca-Cola has filed 24 patent applications related to utilizing, formulating and processing high potency sweeteners, including rebiana....
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Coca-Cola, PepsiCo to curb animal tests
Date: 2007-06-01 00:00:00
The two soft drink giants are the latest companies to respond to pressure from PETA. The two soft drinks giants have this month agreed to stop directly financing research that...
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Adidas expands in India
Date: 2007-06-01 00:00:00
Adidas plans to add over 100 stores in India every year, target is being the number one brand in India by 2010. At present, Adidas ranks the second after...
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Nivea is a very trusted brand
Date: 2007-06-01 00:00:00
European Trusted Brands is an annual multi country study of consumer attitudes and opinions specifically related to everyday products and services, financed by Reader's Digest. This survey contains results for...
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Henkel 1:3 Share Split to be Executed on June
Date: 2007-06-01 00:00:00
The Henkel preferred share is currently among the nominally highest listed shares in the DAX. The Henkel share price has increased significantly over the past years. In order to increase...
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Nestle to buy Gerber for $5.5 billion from Novartis
Date: 2007-05-31 00:00:00
The deal is expected to be completed during the second half of 2007. Gerber dominates the baby-food market in the United States, with a 79 percent share, according to Morgan...
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CEO of Altia to stand down
Date: 2007-05-31 00:00:00
The Finnish state-owned beverage alcohol group confirmed that Leena Saarinen will leave the company tomorrow. The reason for Saarinen's resignation was given as "the discontinuation of the fuel ethanol plant...
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Healtier image for 7-Up Free
Date: 2007-05-31 00:00:00
Britvic plans to launch new packaging and advertising for its 7-Up brand in the UK. The company said, that it has invested GBP1.8m (US$3.55m) in its campaign, which is...
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Regional marketing after multinational
Date: 2007-05-30 08:00:00
Gábor Dávid Kovács, the new marketing manager of Bols Hungary Kft., has been working with brands of alcoholic beverages since 1998. He began his career with an advertising agency, then...
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Algida – “the patron”
Date: 2007-05-30 08:00:00
The target group with an active lifestyle has been a priority for Algida since 2004. They made contact with the Alexandra Béres program in 2006. Though they have not joined...
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