Company and Personal News

Kraft Completes Acquisition of Groupe Danone's Global Biscuit Business

The acquisition includes biscuit operations and assets in more than 20 countries, including 32 manufacturing facilities. Kraft said that the addition of Danone's biscuit business will transform the company's international...

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Sio steps on the Energy drink market

From 1. January 2008 Sio-Eckes is the local distributor of Bomba! Energy drink in Hungary. Next year Sio will offer four soft-drink brands, the Sio and hohesC fruit drinks, the...

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New Christmas Credit Offer by Tesco

Tesco branded electronic goods are sold for 12 months credit, without any interest.  The retail chain starts this christmas season with a new bank contact. Hungarian Cetelem Bank offers six...

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Tesco US in top ten supermarkets by 2015

British grocer Tesco Plc could sales $10 billion with its Fresh & Easy n the United States by 2015, TNS Retail Forward said  "There is demand for this type of...

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6th renewed store of METRO was open in Nyiregyhaza

In the next years all METRO stores will be renovated. The METRO Cas&Carry Nyiregyhaza opened in November. In the store the retail spaces are bigger as before and the supply...

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Brilliant Tesco start in the US

Fresh & Easy Neighborhood Market is going down well with shoppers.  Fresh & Easy has now been open for nearly three weeks, with 13 stores trading in Los Angeles, Las...

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HUF 24 million donation by Real

This year 12 children foundation get HUF 24 million from Real Hungaria Elelmiszer Zrt. It was the fifth autumn, that Real paid charity from its own branded products sold in...

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Fütyülős on the Budapest-Bamako Rally

Charitable contributions of most popular product of Zwack. Budapest-Bamako rally is a charity Africa run, starts on 12 January 2008. On the end of the tournament, in capital of Mali...

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Mood acquiring Alcas

The acquisition of Alcas Holding by Mood Media Group has boosted the total number of their business subscribers to 110,000 in 35 countries and the scope of the services offered...

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Question:

The Weight Control program has completed its first six months in the FMCG sector. I would like to ask Alexandra Béres, the creator of the program, to assess the results...

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Coca-Cola helping Olympia

The Coca-Cola Company has donated USD 2 million to the Greek Olympic Committee to help in restoring the scene of the ancient games in Olympia which have been damaged by...

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Answer:

Weight control is complex lifestyle system of which diet is only one – though very important – element. It has never been our intention to flood the FMCG market with...

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Cutlery for loyal customers from SPAR

Whereas SPAR had offered special quality WMF kitchen utensils at a special discount to its loyal customers last year, they are offering WMF Boston cutlery sets this year. Bonus points...

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Canning industry in need of imports

According to László Cseh, chairman of the Hungarian Association of Refrigerating and Canned Food Industry, this year’s production of fruits and vegetables is not sufficient to meet the needs of...

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Prize game for debit card holders

The autumn promotion of MasterCard Worldwide has begun. Users of the Maestro® debit card will participate in the prize game, with the winner of the main prize being able to...

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The great diet–losers winning

Both Spar Magyarország Kft. and TV2 both appear to be winners. Especially, since they have succeeded in finding a common marketing objective which will enhance the position of both brands...

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Searching for talent with Becherovka

Becherovka ABC Talent competition, the Hungarian offspring of the Austrian Band Contest/International Live Award will begin on 4. November on the A38 Boat with 40 contestants....

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Health consciousness a priority for Spar

According to Zsuzsa Laber, communications director of Spar Magyarország Kereskedelmi Kft., health consciousness has long been a priority for Spar. They were the first retail chain to employ a dietetic...

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Management training InBev style

InBev, the owner of Borsodi Sörgyár, will continue its world-wide management trainee program in 2008 as well. The objective of the program is to find young people who are qualified...

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Spectacle and gifts for the end of the year from Zwack

If over 40 per cent of the annual sales of a company are generated in the October-December period, trade marketing and marketing professionals have to consider very carefully what and...

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Water enriched with oxygen from Szentkirályi

Szentkirályi Ásványvíz Kft. is to introduce mineral water enriched with oxygen, which will have a positive effect on our performance and reduce the effects of smog. The new product in...

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DOMESTIC BRANDS OF COTY

Its assortment keeps expanding with the addition of well known celebrities and famous brands, not only among perfumes but also in all categories from shower gels to deodorants. ASTOR MATTITUDE...

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Tea filters in the convoy

Sara Lee Hungary Zrt has donated nearly 215,000 tea filters to the II. Convoy of Donations organised by the Food Bank. The total value of tea and coffee donated by...

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Milk and soya: healthy development

Mona had started its existence as an Austrian co-operative milk farm, later turning into a European group of companies with annual revenues in excess of EUR 100 million. They have...

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KotyoGO winning

Rajmund Domán, a student of industrial design has become the winner of this year’s Art Award created by Henkel Central Eastern Europe. The award comes with a EUR 7,000 prize...

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Toffifee expecting drawings for Santa Claus

A prize game will be held by Storck Hungária Kft. between 15-30. October. The competitor submitting the best drawing will be able to travel to Lappland with his/her family....

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French weeks for the Delhaize group

“French weeks” were held between 5-18. November in 7 Cora hyper markets and 80 Match stores, as part of the French Business Year in Hungary series of events....

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WhiskyNet

The intention of WhiskyNet Kft. is to provide the widest assortment of whiskies at reasonable prices in Hungary, using the Internet. Their assortment is composed of over 300 Scottish, Irish,...

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News

Disney figures to make Tesco packaging more attractive in England. According to plans, the cartoon figures will appear on items for a target group which includes children as potential consumers....

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New HR director for BAT

Zsuzsanna Tóth has been appointed the head of HR by BAT. She is one of the young talents who have participated in complex projects of the market leading tobacco company...

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