Company and Personal News
Electronic shelf labels in Tesco’s Budaörs store
Date: 2009-08-27 08:00:00
In the summer, Tesco replaced more than 44,000 shelf labels to electronic ones in its Buadörs store. The new labels are in wireless connection with the store’s computerised retail system,...
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Vanish helps with money and clothes
Date: 2009-08-27 08:00:00
Vanish’s producer Reckitt Benkiser offered HUF 10 to the Hungarian Maltese Charity Service after each Vanish product sold in July. Collecting clothes all around the country is also part of...
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New player on the energy drink market
Date: 2009-08-27 08:00:00
A ”seductive” brand arrived at Hungary: the Playboy energy drink. It has been adapted to European taste and real ginseng, guarana, damiana and shizandra are among its ingredients, informs the...
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Deli counters competing
Date: 2009-08-27 08:00:00
PICK SZEGED Zrt.’s ”Perfect deli counter 2009” in-store promotion campaign was a great success. 206 stores applied by 27 February 2009 and the first jury selected the 10 best, and...
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Tesco donated clothes to charity
Date: 2009-08-27 08:00:00
Tesco-Global Áruházak Zrt. donated HUF 35 million worth of clothes in July to social welfare institutions and families in need. From its 95 hypermarkets, the chain regularly collects the products...
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Special prize: Tatabánya, CBA No.23. ABC, Hamschlager Trade Kft.
Date: 2009-08-27 08:00:00
In 2001, after two years of operation Smatch closed this shop in Tatabánya’s city centre. Back then, Franciska Ferencné Treszl was desperate to find new jobs for the 20 employees....
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Apenta competition finishes
Date: 2009-08-27 08:00:00
Maspex Olympos Kft.’s 9-week competition has finished. More than 100,000 envelopes were sent in and a 4-person family holiday at Siófok’s Hotel Azúr was drawn each week. The main prize...
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Main prize: Budapest, Hidegkúti út, CBA Príma, CBA-Gourmand Kft.
Date: 2009-08-27 08:00:00
Modern design, free underground parking, a moving staircase, a lift and smiley shop assistants – it is almost as we were in a foreign country. The 900 m² store opened...
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Vianni ABC stores are opening
Date: 2009-08-27 08:00:00
Besides the already opened stores, there are more than 10 inquirers concerning the new Vianni ABC chain. A growing demand from the retailers’ and consumers’ side resulted in opening the...
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Main prize: Nagykáta, Korpusz CBA, Korpusz Taberna Kft.
Date: 2009-08-27 08:00:00
This 600 m² store is the biggest and newest of 5 CBA shops nearby. At the moment István Török supervises the work of 18 employees and 4 apprentices. Despite the...
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New managing director at ProgAdat
Date: 2009-08-27 08:00:00
From July 2009 33-year old Tamás Till is the new head of ProgAdat Kft. His task is to set up a new company structure and strategy that would offer innovative...
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”Thank you, Mr Ránky!”
Date: 2009-08-27 08:00:00
After more than 40 successful years in foreign and domestic trade, László Ránky, managing director of SCA Hygiene Products, the world citizen of the FMCG sector retires. Former sales director...
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Stores opening
Date: 2009-08-27 08:00:00
City Spar, Szeged Open: 25 June Chain: City Spar Store space: 264 m2 SKU: – Spar, Ercsi Open: 2 July Chain: Spar Store space: 938 m2 SKU: – Tesco, Sárvár...
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School supplies catalogue by INTERSPAR
Date: 2009-08-27 08:00:00
From 13 August until 9 September, INTERSPAR stores help consumers in buying school supplies with a 24-page catalogue, inside which a Disney promotion campaign offers the chance for three families...
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TMK special award: for launching and promoting Orbit Envelope raspberry-blackberry-grapefruit – Fruity sensation in an envelope
Date: 2009-08-27 08:00:00
A new flavour was added to the Wrigley product range last year in the shape of raspberry-blackberry-grapefruit version of Orbit Envelope. The promotional campaign worked out with Prohome Kft was...
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Gold medal winner vending machine
Date: 2009-08-27 08:00:00
An interactive Coca-Cola vending machine won the Golden Lion in the ”Point of Sale” category at the 2009 Lions festival in Cannes. Its display is combined with Flash and Bluetooth...
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New production manager at FrieslandCampina
Date: 2009-08-27 08:00:00
From 1 August 2009, Józesf Szász is the new production manager at Friesland Campina’s Hungarian affiliate. He has been managing the company’s Romanian supply chain and will continue to do...
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Trade magazin HoReCa special award: St. Hubertus 33 promotion and prize game – Find the Deer! Joint the Hunt!
Date: 2009-08-27 08:00:00
For many years, exciting promotions have been organised for St. Hubertus 33 by Zwack Unicum Nyrt. In the spring of 2008, student parties were focused on in order to enhance...
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Visit at the ice cream factory
Date: 2009-08-27 08:00:00
On 16 July, Unilever Magyarország Kft. organised a factory visit for journalists in its 52,000 m² production unit in Veszprém. Guests had a chance to follow the production process of...
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The 500th Coop store is on the network
Date: 2009-08-27 08:00:00
On 9 July, the new Karcag store of Co-op Star Zrt. was connected to the integrated IT network of the retail chain. CEO László Murányi revealed that HUF 4 billion...
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POPAI special award: Kitchen of Fresh Ideas Multibrand Program 2008 – Unilever–Interspar co-operation
Date: 2009-08-27 08:00:00
Enhancing customer loyalty is a priority for both Interspar and Unilever , which has resulted in the creation of the Fresh Ideas Multibrand Program intended to promote the everyday use...
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Progressive cooperation between domestic manufacturers
Date: 2009-08-27 08:00:00
With a HUF 3 billion investment the cooperation of experts from SIÓ-ECKES and Gramex 2000 bore fruit: a new, aseptic bottling line for Gramex 2000 Kft. Katalin Zarándy of SIÓ-ECKES...
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Pricer shelf labels gain ground
Date: 2009-08-27 08:00:00
Pricer offers the biggest installed base of electronic shelf label systems in Western Europe. In Hungary Praktiker, CBA and a multinational retail chain are testing the e-label....
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Trade magazin special award: Profi Birthday prize game – „That was professional, Klárika!”
Date: 2009-08-27 08:00:00
Top promotions are accompanied by several prize games each year in the Profi discount chain. The Birthday campaign in September 2008 was special, as it was supported by the Balázs-Korda...
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The last Plus shop had been rebuilt to Spar
Date: 2009-08-27 00:05:10
The Plus brand has disappeared. The former Plus supermarkets became to Spar – a new corporate identity, extended range, high quality trade are waiting for the customers. The Spar Hungary...
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Auchan launches hypermarket price comparison site
Date: 2009-08-27 00:05:00
Auchan launches a website, he www.hiperarak.hu which will compare the prices of the domestic hypermarkets. The www.hiperarak.hu website (currently not working) established in accordance with previous recommendations of Self-contolled Advertising...
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Kapuvári Meat Zrt. will expand its production
Date: 2009-08-27 00:04:00
Kapuvári Meat Zrt. will expand its production to two shifts at the recently built bacon plant, built by a 400 million HUF investment, due to the planned autumn launch of...
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Heineken says no to recession
Date: 2009-08-27 00:01:50
Heineken closed the first half of the year, with a 489 million euro net profit, 20 percent above the same period of the previous year. The turnover was 11 percent...
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Health Day in Tesco for the second time this year
Date: 2009-08-27 00:01:00
On the 28th August Tesco Health Day will be held for the second time this year. At 24 locations of the country, including 3 special places, healthy nutrition and lifestyle...
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