Company and Personal News

An old-new beer on the shelves: Spaten

Borsod Brewery Zrt. will reintroduce Spaten to the Hungarian market.The drink will respect the traditions of pils beer, but will be marketed in a completely renewed form. Spaten is brewed...

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Qualitative leader at GfK Hungária

The new qualitative leader of GfK Hungária Market Research Institute will be Becker György from 15th October 2009. The 54-year psychologists worked at TNS Hungary in the past also in...

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Tesco will renew its financial services

Thanks to the cooperation between Tesco and Benks, Tesco’s Financial Services product range will renewed from the 2nd November. Thanks to the new financial partner more than 30 banks and...

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Quelle subsidiaries will be operated by new owner

The international Quelle subsidiaries can continue to operate, despite the 1st November termination of German parent company. Soon they will be sold to investors, including the Hungarian firm. According to...

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DM is expanding despite the crisis.

In 2008/2009 DM Drogerie Markt reached a 5.4 percent growth and achieved a turnover of 63.7 billion, so the management of the drugstore chain considers this business year successful, despite...

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Auchan overtakes its competitors

The French hypermarket giant started an intensive expansion over the past decade in the eastern markets, notably in China, Russia and Eastern Europe. Auchan is the world's 14th largest retailer,...

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The third Tesco Express store has opened in Óbuda

On Wednesday, a new Tesco Express store opened in the 3rd district of Budapest, under 1-2 Pablo Neruda street. With this, 15 shops new format Tesco shops are across the...

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Bonbonetti awarded on the occasion of World Food Day

Hungary's largest confectionery company group, the Bonbonetti Group participated on the 4th Hungarian Donation Convoy, as a silver grade sponsor on 16th October 2009. The Bonbonetti Group joined the Hungarian...

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Vehicle liability insurance in the Tesco again this year

From 2nd November to 31st December, Tesco customers can choose their own best compulsory vehicle liability insurance, from the offers of all Hungarian insurance companies. In addition, beside the customers...

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McDonald's withdraw from Iceland

In a few days Iceland will stay without McDonald's: last two McDonald's fast food restaurants of the island will close on 1st November due to the high operating costs. The...

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PICK targets Japan

Hungarian Weeks were organised in Japan for the 7th time. One of its main sponsors has been PICK SZEGED Zrt. for two years now. PICK opened its representation in Tokyo...

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Ownership concentration at Reál

Ownership concentration deepens at Reál Hungária Élelmiszer Kft.: Alaszka Kft. from Debrecen bought a 100 percent share in Élésker Kft. of Gyula. Élésker has 21 stores in 7 towns of...

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Stores opening

Tesco Express, Budapest (Rákosszentmihály) Open: 31 August Chain: Tesco Store space: 382 m2 SKU: 2500–3000 Tesco szupermarket, Szolnok Open: 4 September Chain: Tesco Express Store space: 1000 m2 SKU: 3–4000...

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New “green” promotion from Tesco

Tesco-Global Áruházak Zrt. launched its “Is your school green?” waste-recollecting competition, which lasts from 11 September 2009 until 11 January 2010. Tesco stamps into a stamp book (which can be...

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Tetra Pak Danube stands firm

Despite the economic recession, Tetra Pak Danube operates steadily in Budaörs. In the first six months, the company realised a sales turnover of EUR 75.7 million. Company CEO Svend Weidemann...

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Mosoly Alapítvány is supported foundation of the year in 2009

The foundation’s winning the title implies a HUF 40 million support for the Mosolyvarázs programme from Tesco-Global Áruházak Zrt. and Procter&Gamble, to help chronically ill, disabled and poor children....

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’Wake your body up’ awarded

Coca-Cola Hungary won an international innovation prize for its Test-ébresztő programme in the health preserving initiative category (there were 350 entries from 40 countries). The programme has been going on...

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Question:

At the time of crisis is it true for pálinka consumption that ”the pubs will be the last to close”? What are your views on the chances of Hungarian pálinka...

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Gyermelyi wins the Coop Rally

The Gyermelyi team won this year’s ”Coop Rally for quality food products from Hungary”, ahead of Sara Lee Hungary and the Coop Star/Tisza-Coop team. This year a record number of...

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Answer:

Market research data indicate that the economic crisis did have a negative effect on the turnover of bars and restaurants. Considering that our products belong to the premium segment, we...

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Unilever on top of Dow Jones sustainability index

In the food category, Unilever has the highest sustainability index with a 81 percent performance. Twenty-two aspects were considered and in environmental protection Unilever achieved 100 percent. The company has...

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Sága „Nyerjen egy év nyugalmat!” nyereményjáték

Advertising Sága’s prize game ”Nyerjen egy év nyugalmat!” that lasts from 1 October 2009 until 11 December 2009. Agency: Hammer Advertising / média: PHD Customer: SáGa Foods Zrt. Product: Sága...

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PICK Liver patés won the Hungarian Product Grand Prix

On 2 September, the annual Hungarian Product Grand Prix was held in Parliament’s Felsőházi hall, where László Kovács, president/CEO of PICK Szeged Zrt. received this year’s grand prize for PICK’s...

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Heaven in hell

It is the end of the year, the time has come “to cast an account”. HELL Energy Magyaroszág Kft. is happy to do it, since HELL energy drink has been...

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Törley Gála wins gold medal at Mundus Vini

Törley’s Gála sec champagne won the only gold medal for Hungary at the MUNDUSvini Great International Wine Awards in Germany. In the wine competition there were 5,726 entries from 44...

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Wider range of services on Auchan’s website

Auchan Magyarország Kft.’s website (www.auchan.hu) has been revamped. Shoppers can now create their own profiles, which the system recognizes and only shows promotions in their favourite stores. It is easy...

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GfK Hungária is 20 years old

GfK Hungária was founded in 1989 by GfK’s Austrian affiliate, Fessel-GfK. Back than the company employed less than ten people, now it employs ten times more and its sales turnover...

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Wine advice from the computer

Laurel Kft.’s oenological information terminal is also called a digital sommelier. Recently two of these devices were installed in CBA stores with IBM AnyPlace Kiosk as their base, helping shoppers...

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A star is born with Tesco Express

A 400-m² Tesco Express will open in Budapest’s former Csillag store on Rákóczy Road, together with a café that intends to continue the traditions of the old Ostende café....

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New marketing director at Heineken Hungária

János Makkay replaced Cor Honkoopot in the marketing director’s seat at Heineken Hungária Zrt. János Makkay worked at Unilever for seventeen years, directing market affaires in six countries from 2007....

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