Company and Personal News
Törley: Another new international success
Date: 2010-06-18 00:02:54
The 16th Sélections Mondiales Des Vins international wine competition was held in Quebec, Canada between the 26th and 31st of May this year. The expert judges this year juried 1836...
Read more
The suppliers and customers of Bakó Hungária Kft. joined forces to help flood victims
Date: 2010-06-18 00:02:01
The Bakó Hungária Kft. and its suppliers supplies the baking and pastry industry and the internal bakeries of the hipermarkets with raw materials. The company and its 14 largest suppliers...
Read more
The Hungarian Food Bank Association distributes nearly 2,000 tons of food aid
Date: 2010-06-18 00:01:25
The Hungarian Food Bank Association sends 1838 tonnes of long-term food in June 2010, in the scope of EU’s Food Aid Program, to about 380,000 persons in need. Most part...
Read more
The STI group opened a new packaging plant in Romania
Date: 2010-06-18 00:00:59
The western Romanian city of Kolozsvár became the home to the new new cardboard box factory of STI Group. While the production started in January 2010, the official ceremony took...
Read more
SPRINTER – Confident growth, stable quality
Date: 2010-06-18 00:00:45
The SPRINTER Courier Ltd. that was started as a Hungarian family business 13 years ago, achieved its best result in 2009. The packages on the domestic delivery market delivered by...
Read more
NIVEA Creme: normal quality, brilliant design – for a limited time
Date: 2010-06-18 00:00:12
NIVEA Creme, which is the first and original moisturizing cream, dazzles its fans with a sparkling design. NIVEA’s classic round shape universal cream simbolises the high quality and effective moisture...
Read more
Peroni Nastro Azzurro: bottled Italian style
Date: 2010-06-18 00:00:02
In the early sixties, mainly as the result of Fellini's films, the elegant Italian clothing came into fashionm all around the world, like sun glasses and the dolce vita lifestyle....
Read more
NIVEA has become a HotBrand!
Date: 2010-06-17 08:00:00
NIVEA was voted the most popular brand at Hot Brands 2009 in the beauty care category. On Sanoma Budapest’s youth-community website www.hotdog.hu registered users, mostly secondary school and university students,...
Read more
Mobile laboratories examine organic products
Date: 2010-06-17 08:00:00
Biokontroll Hungária Nonprofit Kft. sets up mobile laboratories: three vans will perform at least 500 controls in one year, all over the country, in the 1,500-1,900 organic farms of Hungary....
Read more
One million Forints went to Székesfehérvár
Date: 2010-06-17 08:00:00
Alcoa Fehérvár KC’s supporters were the most active in the game organised by Arany Ászok and they won HUF 1,000,000 for their team. Between 8 April and 8 May, those...
Read more
Treasure hunting in METRO
Date: 2010-06-17 08:00:00
The interior of the new METRO store in eastern Pest has been redesigned and now professional buyers can find their products more easily and comfortably. Buyers even had a chance...
Read more
Czech meat industry company starts using Cryovac® packaging
Date: 2010-06-17 08:00:00
Kostelecké uzeniny, the biggest meat producing and meat product manufacturing company in the Czech Republic switched from standard shrink bags to high-performance shrinkable films and automation. The new system guarantees...
Read more
Let us buy Hungarian!
Date: 2010-06-17 08:00:00
The Agricultural Marketing Centre organised a promotion campaign in Auchan stores to introduce Hungarian farmers. Six Auchan stores were temporarily selling 200 Hungarian products – mostly fresh products – and...
Read more
New managing director at Dreher Breweries
Date: 2010-06-17 08:00:00
From 1 July 2010, Andrei Haret is the new managing director of Dreher Breweries. Andrei Haret joined SABMiller group in 2003 as Vice President of Ursus Brewery, Romania, responsible initially...
Read more
Most successful promotion of the year 2009. Silver medal: Up, Borsodi; Borsodi – Cheer like never before!
Date: 2010-06-17 08:00:00
This prize game targeted 18-36-year old beer drinkers who like football. McCann Erickson did the ATL and the creative, while Up Hungary Kft. implemented the BTL activity. Borsodi’s brand strategy...
Read more
Tchibo wins Superbrands award
Date: 2010-06-17 08:00:00
This year the Superbrands jury conveyed for the 16th time and decided that Tchibo, the ambassador of quality coffee consumption deserved a Superbrands award. Superbrands is an initiative with two...
Read more
Most successful promotion of the year 2009. Silver medal: Profi; Profi birthday
Date: 2010-06-17 08:00:00
Back in 1989, Profi was the first discount store chain to enter the Hungarian market. Today they have 73 units all over the country and 80 percent of their private...
Read more
Another gold medal for Demeter Winery
Date: 2010-06-17 08:00:00
Demeter Winery’s Hanga 2009 won a gold medal at the 34th Challenge International du Vin competition in Bordeaux. Hanga 2009 is a dry, refreshing wine – 70 percent linden leaf...
Read more
Most successful promotion of the year 2009. Silver medal and POPAI special award:Univer Be the Devil of the Kitchen!
Date: 2010-06-17 08:00:00
Univer Product Zrt. of Kecskemét is one of the country’s major food companies. In cooperation with PR agency Well, they implemented a promotion campaign between 1 May and 31 December...
Read more
Univer: funding the development of schools
Date: 2010-06-17 08:00:00
On 30 April, Univer Product Zrt.’s ‘Let us make our school a winner! 2009-2010’ programme ended. More than 1,200 primary and secondary schools took part in the programme, in which...
Read more
Most successful promotion of the year 2009. Silver medal: STR8 consumer promotion; Speed up with STR8!
Date: 2010-06-17 08:00:00
18-34 years old, city living men of AB status were the target group of the STR8 brand campaign of Trade 90 member of Sarantis Group, between 8 June and 2...
Read more
Long lasting freshness for men
Date: 2010-06-17 08:00:00
Henkel developed Fa Men 3D Protect deodorants for men who lead an active life. These deos guarantee a long lasting freshness in three dimensions: they reduce perspiration, neutralise body odour...
Read more
Making gold with Házi Piros
Date: 2010-06-17 08:00:00
Házi Piros Kft., one of the key companies on the spice and seasoning market, is twenty years old. Commercial director Gábor Heltai answered our magazine’s questions. What were the most...
Read more
Liquid detergents of the future
Date: 2010-06-17 08:00:00
After Persil washing powders, Henkel is now using its successful Cold Active technology with Persil gels. The technology guarantees squeaky clean clothes when washing at 30 °C. New Persil Cold...
Read more
Intelligenr supply chain management
Date: 2010-06-17 08:00:00
XAPT Hungary Kft. is a dynamically developing IT company, the main profile of which is the selling, installation, training and customising of the Microsoft Dynamics integrated business management system. XAPT...
Read more
New directors at FrieslandCampina
Date: 2010-06-17 08:00:00
From 1 April 2010, Péter Szautner is the new managing director of the market leading company in the Romanian milk sector, while Razvan Orbulescu is the new consumer marketing director...
Read more
MPL conquers the Internet too
Date: 2010-06-17 08:00:00
An increasing number of on-line retailers choose MPL (Hungarian Post Logistics) to be their delivery partner. MPL’s convenience services guarantee that on-line stores can serve their customers better. MPL’s goal...
Read more
Pedigree® Adoption Programme continues
Date: 2010-06-17 08:00:00
Pet food manufacturer MARS Hungary continues its programme for improving the conditions of dogs living in shelters. The revenues from Pedigree® product sales between 1 June and 30 November 2010...
Read more
Renowned artists in the Hungarian jury of Henkel.Art.Award 2010
Date: 2010-06-17 08:00:00
Henkel Hungary put artists Szabolcs KissPál and Csaba Nemes, art critic Gábor Pfisztner and art historian Judit Angel on the jury panel of Henkel Art.Award 2010, to decide on 21...
Read more
Question: Recently the 15-year old Hungarian Brand Association held its general meeting. A new president was elected: Tamás Ács, the managing director of Mars Hungary. How would you summarise the meeting, what do you expect from this year and what will you do first as president?
Date: 2010-06-17 08:00:00
Answer: My first task is to say thank you to all my fellow members for putting their trust in me. At the meeting we voted on the 2009 annual report...
Read more