Company and Personal News

New Fiat fleet helps the work of METRO’s regional sales team

Early August METRO Hungary and LeasePlan Hungária Zrt. ceremonially presented 55 cars from the 110-car fleet to the sales representatives of METRO. They chose Fiat Grande Punto 1.3 Multijet diesel,...

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Zoltán Poór appointed head of PannonMill

From 1 September 2010 Zoltán Poór is the president-CEO of Komárom-based Pannonmill Malomipari Zrt. Hungary’s leading mill industry enterprise is owned by Austrian company LLI Euromills and presently produces flour...

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Makó-style market opened in SPAR stores

From August shoppers can buy original Makó products from traditional Makó-style wooden stands in SPAR stores. The idea came after Makó onion was granted protection from the European Union. A...

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’Let us make our school a winner’ organised this year too

Univer Product Zrt. will launch the above mentioned programme once again from September. This year five main prizes are waiting for winners in the programme, which lasts from 1 September...

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Camping cheese was awarded the Superbrands prize

The independent jury of 16 expert members awarded quality for the sixth time. They decided that the Camping brand, with its decades-long traditions, can bear the Superbrands 2010 marking for...

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Beer fountain on the main square of Bőcs

On 12 August a fountain was inaugurated on the mains square of Bőcs (the birthplace of Borsodi beer) from which beer can also be drawn. The idea came from the...

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Sandwiches from Kométa salami for first-graders in Kaposvár

In the first days of the 2010/2011 school year Kométa ’99 Zrt. handed out delicious salami sandwiches to 700 first-graders in 17 primary schools. The company’s managing director Giacomo Pedranzini...

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A ‘thank you’ to customers

On 25 August the Tesco Clubcard loyalty programme commenced: after buying something in a Tesco store shoppers receive a point on their personal accounts after every HUF 200 spent. When...

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Nestlé radically reduced its offices’ energy usage

Nestlé Hungária Kft. uses 1,000 litres less water per day in its Budapest headquarters. 300 employees work in the 3,700 m² complex and the company reduced the building’s energy usage...

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New marketing director at McDonald’s

From 1 August Jörg Pizzera fills the position of marketing director of McDonald’s in Hungary. The Austrian executive started his career at Unilever and joined the McDonald’s team in 2006....

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Gallicoop’s five liver patés got top marking from consumers

Gallicoop’s liver patés performed the best at the 10th Meat Hygiene and Meat Examination World Congress. The company entered the competition with five turkey liver patés: Grandmother’s, Natura, Premium, Crackling...

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Herz products resurface on the shelves

Thanks to Bonafarm Group, Herz products find their way back to shops, less than six months after Bonafarm Zrt. brought the brand name. Nine products of the traditional high quality...

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Heineken Hungária’s new CEO

From SeptembervOladele Ajayi is the new CEO of Heineken Hungária. The first African manager in the Heineken Group to lead a Central European member company came from Nigeria. He studied...

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Nagel is the main sponsor

Nagel Hungária Kft. is the main sponsor of POPAI Awards Hungary POP competition. The prestigious logistics company is connected to the field of ‘marketing at retail’ on many levels. They...

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METRO helps children who suffer from hunger in the summer

Children’s Catering Foundation and METRO Hungary organised an awareness raising and donation collecting campaign in 4 cities and in the capital from 11 until 31 August, to help children in...

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Péter Feiner ask Ákos Kozák

Question: Retail turnover fell in the first half of 2010. What do you think the perspectives are for the second half of the year? What can retailers and manufacturers expect...

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POS Média acquired majority ownership of Célcsoport Média

Europe’s leading in-store media company, POS Media Europe bought a majority share in Célcsoport Média Kft. Célcsoport Média and POS Media Hungary have been operating in the same field in...

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Autumn foot marketing from Scholl

Scholl will try to cheer up cloudy autumn days with launching a fashion advice website. The Internet site will help in finding the right shoes for different outfits, with guidance...

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Desgner waste containers all over the country

In September Öko-Kord Országos Nonprofit Kft. started planting its designer selective waste containers in food stores. Thanks to the new containers, people will be able to get rid of plastic...

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Coop – Cipó-Ház in Szolnok

Coop Szolnok Kereskedelmi Zrt. and Cipó-Ház Kft. ceremonially opened their bakery in Zagyvarékas on 18 August. They make 45-50 products in the bakery, where 34 people will be employed –...

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Online sale at Praktiker

Praktiker Hungary will use online auction sites Vatera and TeszVesz to sell some of its products in promotion. Several hundred seasonal products have been available since the last day of...

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New CEO at Tetra Pak Duna

At the end of August Tetra Pak appointed a new CEO for its Duna Region (Hungary, Czech Republic, Austria and Slovakia). Eric Schmid will fill the position at the market...

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Another festival for Zsindelyes

Zsindelyes Pálinka Distillery organised their Zsindelyes Festival in Érpatak for the fourth time on the first weekend of September. Two stages waited for visitors and twice as many programmes as...

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Superbrands qualification to Magyar Cukor Zrt.

As part of the Supebrands programme, Koronás Cukor received the Superbrands qualification and Magyar Cukor became one of the Business Superbrands. The independent jury honoured the hard work the company...

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The main prize of Olympos’ consumer promotion was drawn

Olympos organised a Mediterranean-style prize game between 10 May and 25 July. Every week 50 cool boxes and every month 1 Piaggio scooters found their new owners. The main prize...

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New cleaning products from EVM

EVM Zrt., the manufacturer of traditional brands such as Ultra, WU2, Caola and Komfort expanded its product portfolio. Last year the market welcomed their anti-mould product Ultra Szavo. Under the...

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Tesco's strategy: web stores all over the world

Tesco’s CEO candidate has announced that online retail sales will start next year in Poland, in the Czech Republic and then in Shanghai. Philip Clarke – who will take over...

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The 25th Jubilee SPAR Budapest International Marathon is ready to start

The greatest domestic running event, the 25th Jubilee SPAR Budapest International Marathon will be held on the 26th of September 2010. The SPAR is the main sponsor of the event...

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Tesco sells Viagra in the UK

The chain estimates that millions of men can live full sexual life with the nonprescription medicine, that will be available in the drugstores of the chain. According to the communication...

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Manpower expansion with higher payments and fringe benefits

According to the survey of K&H; In the next year, one-fourth of the the domestic micro, small and medium-sized enterprises plans to increase staffing levels. The research shows that 24%...

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