Company and Personal News
Mobile phones instead of loyalty cards
Date: 2010-08-29 08:00:00
Coca-Cola and Rogers Wireless, a Toronto mobile phone service provider started a revolutionary cooperation. Codes printed on the inside of caps can be sent to the mobile company via SMS...
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Chio fries products in healthier oil
Date: 2010-08-29 08:00:00
From 1 July 2010, Chio Magyarország Kft. started using new frying oil blends in both of its plants. The new oil contains 30 percent less saturated fatty acid, so Chio...
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Gold medal: Coty – Rafinanz • Adidas – Wii promotion
Date: 2010-08-29 08:00:00
Coty Hungary Kft. commissioned Rafinanz Service with a 10-week promotion campaign to boost sales of adidas women’s cosmetics and to support the range’s new Free Emotion product line. One of...
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Theodora: the streets are buzzing with their advertisements
Date: 2010-08-29 08:00:00
In June 120 citylight posters in Budapest and 130 in the country advertised the mineral water company with the slogan ‘What makes you special is the distance that you have...
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Gold medal: SPAR Hungary • Smurf mania
Date: 2010-08-29 08:00:00
Between 23 April and 1 June 2009, 15 inhabitants of Smurf village moved to SPAR, KAISER’S, INTERSPAR and PLUS stores. The objectives of the promotion were increasing the number of...
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Road show popularising selective waste collection
Date: 2010-08-29 08:00:00
Tesco and ÖKO-Pannon organised a road show to raise awareness of selective waste collection. Games, craft workshops and other fun events awaited children and adults in 5 towns. The events...
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Gold medal: Pöttyös • Pöttyös collection
Date: 2010-08-29 08:00:00
Pöttyös managed to set in motion those consumers who live for the day between 23 March and 31 May 2009. Iconic spotted presents and the latest promotion and communication tools...
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With the help of British Telecom, Unilever becomes part of the everyday life of two billion people
Date: 2010-08-29 08:00:00
BT and Unilever expanded their already existing outsourcing contract by EUR 173 million. In the following four years BT will speed up technological innovation in more than 100 countries, in...
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Gold medal: Tchibo • Together for kindergartens!
Date: 2010-08-29 08:00:00
In 2009 Tchibo celebrated its 60th birthday by a year-long marketing campaign. ‘Celebrate with us’ was accompanied with packaging retro mugs and metal coffee boxes with products, and a prize...
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Henkel’s turnover grew considerably in the second quarter
Date: 2010-08-29 08:00:00
In the second quarter of 2010 Henkel’s sales revenue totalled at EUR 3,890 billion, rising by 11.6 percent from the second quarter in 2009. Adhesive Technologies and Cosmetics branches contributed...
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Bestillo Pálinkaház distills 3,000 litres of pálinka
Date: 2010-08-29 08:00:00
Despite bad weather conditions Gönc apricot, a product of protected geographical indication, yielded well (around 30 tons of good quality fruit) this year. Apricot pálinka will be bottled in November...
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New CEO for Borsodi Brewery
Date: 2010-08-29 08:00:00
From 1 August 2010 Zsolt Tőtös takes the CEO seat of Borsodi Brewery. Mr Tőtös has been working in the FMCG sector for 20 years, spending the last 9 years...
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The way a large retail chain does it
Date: 2010-08-29 08:00:00
SPAR offers 600 types of wine in bigger stores. In their assortment there are three private label ranges: under the S-Budget name they sell four types of table wine, the...
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The secret of quality: ISO 22000 standard for SPAR’s meat processing plant
Date: 2010-08-29 08:00:00
SPAR Hungary’s meat processing plant was the first in Hungary to acquire the ISO 22000 certification, the requirements of which guarantee the excellent quality of fresh meat and meat products...
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Tamás Ács ask Péter Feiner
Date: 2010-08-29 08:00:00
Question: ‘We keep facing changes every day: another crisis in the eurozone, plummeting sales, the landslide victory of a political party, the new government’s programme promising radical changes in priorities....
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Szenkirályi established a new logistics centre
Date: 2010-08-29 08:00:00
Szentkirályi Ásványvíz Kft. inaugurated its new Logistics Centre, named after Sándor Balogh, at the company’s premises on 1 July. The 4,000-m² building is the result of a HUF 500-million investment...
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Small is the Strong Shot, but strong
Date: 2010-08-29 08:00:00
Pepsi came out with its latest innovation in Japan. Strong Shot is an energy drink in a 190-ml aluminium can, with extra caffeine and extra carbonation. Because of the high...
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Chinese delegation visited Kométa
Date: 2010-08-29 08:00:00
A delegation form the city of Cixi visited Kaposvár in July and the representatives of the two cities signed a declaration of intent to start a long-term cooperation. The delegation...
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Skills and thrills: METRO’s Customer Academy is about to open
Date: 2010-08-29 08:00:00
Next to the Budaörs METRO store the chain’s Customer Academy will open in October. The Customer Academy’s head of department Piroska Balestra shared the details with readers of our magazine....
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McCafé’s turnover is increasing
Date: 2010-08-27 00:04:05
The McCafé closed the 2009 year with 15 percent traffic growth and 2.9 million costumers. In the first six months, 1.5 million people visited the 34 units of the coffee...
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McCafé’s turnover is increasing
Date: 2010-08-27 00:04:05
The McCafé closed the 2009 year with 15 percent traffic growth and 2.9 million costumers. In the first six months, 1.5 million people visited the 34 units of the coffee...
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The second SPAR supermarket opened in Kazincbarcika
Date: 2010-08-27 00:01:01
On the 26th of August 2010, a new SPAR supermarket opened in Kazincbarcika. The modern supermarket is the city's second SPAR unit, where 26 new jobs were created. The new...
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The second SPAR supermarket opened in Kazincbarcika
Date: 2010-08-27 00:01:01
On the 26th of August 2010, a new SPAR supermarket opened in Kazincbarcika. The modern supermarket is the city's second SPAR unit, where 26 new jobs were created. The new...
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L'Oreal’s profits increased
Date: 2010-08-27 00:00:35
The French L'Oreal, is the world's largest cosmetics company, based on revenues. The company increased its profits by 21 percent, in the first half of this year, compared to a...
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Less saturated fat in the Mars chocolates
Date: 2010-08-27 00:00:01
Mars will reduce the calorie content of its chocolates – reports Penzcentrum.hu, after Daily Mail. Instead of palm oil, from the next month the Mars chocolate company will use sunflower...
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Less saturated fat in the Mars chocolates
Date: 2010-08-27 00:00:01
Mars will reduce the calorie content of its chocolates – reports Penzcentrum.hu, after Daily Mail. Instead of palm oil, from the next month the Mars chocolate company will use sunflower...
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The Árkád shopping mall in Szeged will open next fall
Date: 2010-08-26 00:02:32
It is planned, that the Árkád shopping mall in Szeged will be opened in autumn 2011. In the three-storey, 41 thousand square meter shopping center, 130 stores will operate –...
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The Árkád shopping mall in Szeged will open next fall
Date: 2010-08-26 00:02:32
It is planned, that the Árkád shopping mall in Szeged will be opened in autumn 2011. In the three-storey, 41 thousand square meter shopping center, 130 stores will operate –...
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Metro – The Gyea collecting action continues in Pécs
Date: 2010-08-26 00:02:12
The most difficult period for the starving children is the summer break. Nearly twenty thousand children's physical existence depends on free food. Because of the crisis, the donating spirit declined....
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Metro – The Gyea collecting action continues in Pécs
Date: 2010-08-26 00:02:12
The most difficult period for the starving children is the summer break. Nearly twenty thousand children's physical existence depends on free food. Because of the crisis, the donating spirit declined....
Read more