Company and Personal News

Shoppers were collecting Hungarian hearts in Spar stores

Before the nationwide prize game Hungarian Product implemented its second retailer-specific promotion this year. From the beginning of March until mid-April 19 trademark users participated with nearly 190 products in...

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Charles Brand appointed President of Tetra Pak Europe & Central Asia Region​

Tetra Pak today announces the appointment of Charles Brand to the position of President of Tetra Pak Europe & Central Asia (E&CA) Region and he will continue to be a...

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The pantry is full of prize games at Hungarian Product

For the first time in the history of the company, Hungarian Product Nonprofit Kft. is organising two nationwide prize games this year, because of the great demand from trademark user...

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Árpád group builds new seed starting facility

Szentes-based Árpád-Agrár Zrt. built 18 hectares of greenhouse space between 2011 and 2018, investing HUF 7.75 billion in the project, from which HUF 1.8 billon was grant money. In Szegvár...

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COOP Maypole Run

On 10 April the Maypole Run was organised in Szolnok for the 28th time. COOP Szolnok Zrt. has been sponsoring the event for 7 years. Several thousand runners completed the...

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Coca-Cola zero Vanilla – limited edition

In April Coca-Cola launched Coca-Cola zero Vanilla, a product that will only be in the portfolio for six months. Coca-Cola zero Vanilla contains no added sugar. The 0.5-litre version will...

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Less sugar in Pöttyös Fitt

The latest product in the Fitt Pöttyös range is already available in shops: it contains 30 percent less sugar and there is no sweetener in it. With the new product...

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Companies offering excellent client service

ClientFirst Consulting tested more than 1,500 shops and places where consumers are served before announcing this year’s ‘Excellence in Client Service’ award winners. In the large companies category Telenor Magyarország...

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The Fraich Fantasy continues

European Fraich Fantasy, the joint campaign of the Hungarian Chamber of Agriculture (NAK) and French cross-sector trade organisation Interfel continues. The 3-year campaign, which was launched last year, promotes fruit...

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SPAR employs one more autistic person

This year SPAR gives work to yet another autistic person. Head of communications Márk Maczelka told: SPAR has created or changed certain tasks in a way that disabled people can...

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Success stories of farmers featured in the OTP Agrár campaign

After Szarvasi Mozzarella and Pankotai Zrt., it is now Lipóti Bakery’s turn to star in the OTP Agrár communication campaign, which was launched last June and explains why agri-food businesses...

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ÖRT: new leaders

The Self-regulatory Advertising Board (ÖRT) has a new president: Dr Kálmán Molnár, director of legal and corporate relations at Unilever. Örs Megyer stepped down as president after 21 years and...

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Coca-Cola Energy arrives in Hungary

For the first time in the history of the company, Coca-Cola Magyarország launched an energy drink as part of the Coca-Cola product range – it was announced on 28 March....

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Henkel launches worldwide digital upskilling initiative

Henkel has launched a digital upskilling initiative for its 53,000 employees around the world. The company is currently analysing the situation by assessing the digital knowledge of its employees. This...

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Mars working for deforestation-free cocoa production

Confectionery maker Mars Wrigley continues the action plan, Cocoa for Generations, which they announced in September 2018. The plan seeks to make Mars’ cocoa supply chain fully sustainable and transparent...

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SPAR sales up nearly 10 percent

Sales of SPAR Magyarország were up nearly 10 percent at HUF 617.6 billion in 2018. The retailer invested HUF 32 billion in network development – 6 new SPAR stores were...

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NaturAqua continues supporting premature baby units

Premature babies spend the first days of their lives in a Perinatal Intensive Care Centre (PIC). NaturAqua and the National Association for Premature Babies (KORE) are working hard to make...

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Fruit-based additive for cereals: Gat Foods solution offers “a delicate sweetness without the refined sugar”

Breakfast cereal is sweet and convenient, but consumers are demanding more nutritious alternatives that are lower in refined sugars while retaining ample flavor. Israel-based Gat Foods has launched Fruitlift –...

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SPAR is prepared for the barbecue season

As spring weather comes, there is a sharp increase in demand for barbecue products at SPAR. SPAR is also expanding the range of meat products, seasoned and matured meats, meat...

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Heinz celebrates ‘150 years of clean plates’ in anniversary campaign

Heinz is celebrating its 150th anniversary with a marketing campaign focused on its most iconic product – Heinz Tomato Ketchup – and its place at meal times, Marketing Week reports....

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H&M to tell customers exactly where their clothes were made

H&M announced it will add more information to its products on its website later this month as part of a move to create greater product transparency. Swedish fast fashion retailer...

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Lidl Belgium To Sell Only Fairtrade-Certified Bananas

Lidl Belgium has announced that it will only offer Fairtrade-certified bananas in its stores from the middle of this year. The move will enable the retailer to ensure that around...

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COOP is a seven-time MagyarBrands award winner

This year, COOP was awarded the honorary MagyarBrands award again at the awards ceremony held at the Hotel Helia in Budapest. Tóth Géza (left) receives the MagyarBrands Prize from Dr....

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LG Electronics received 29 Red Dot Awards

LG Electronics received 29 Red Dot Awards, including two Best of the Best honors for its LG Signature Oled TV R and LG Signature bottom-freezer refrigerator. The Red Dot judges...

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The turnover of Magyarvíz Kft. grew last year

The turnover of the Magyarvíz Kft. grew last year: the company sold 368 million liters, 249.2 million bottles of mineral water in 2018, reaching a turnover of 8.878 billion forints...

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Beyoncé strengthens Adidas

The German sportswear company, Adidas, is working with the famous American singer to market shoes and clothing products, thus strengthening Adidas’s everyday clothing collection – origo wrote after Business of...

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Naturland offers the same quality with food products as with pharmaceuticals

Naturland Magyarország Kft. has created an R+D directorate and the company also teaches innovation management to those workers who do research and development work, so it isn’t surprising at all...

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SPAR reduces the sugar content in its own branded products with fifty tons

As a company committed to a healthy lifestyle, SPAR significantly reduces the amount of added sugar, even this year, among its own product line. In addition to its Less Sugar...

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Tesco: 171 stores, 47.5 million doses of donation

Tesco donates food surplus from 171 of its 204 stores in Hungary. The company is offering daily vegetables, fruits, bakery and durable food that are no longer available for sale...

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27 percent of Hungarian bottled wineexport was supplied by Lidl last year

More than 20.5 million bottles of Hungarian wines were sold by Lidl Magyarország in 2018, more than half of which was exported to overseas markets, which is about 27 percent...

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