News and articles
The 2026 Marketing Diamond Awards have been presented
The Marketing Diamond Awards, Hungary’s largest marketing award, were presented at the Digital Forum’s grand awards ceremony. Pentacom once again won the Agency of the Year title, while Billingo Technologies...
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FAO food price index rises again in February after five months
The Food and Agriculture Organization of the United Nations (FAO) released its latest report on Friday on changes in world food commodity prices. Breaking a five-month downward trend, the index...
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MBH quick analysis: The snow situation shaped store traffic in January
Monthly, store sales increased by 0.5% at the beginning of the year, with fuel sales contributing most to the change, while the non-food category only grew slightly. According to raw...
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Henkel Hungary has been supporting the dedicated work of the Piros Norr Clown Doctors Foundation for 15 years
The initiative, which has now become an exemplary social collaboration, was launched in November 2010. The Red Nose Clown Doctors Foundation has been receiving continuous support for 15 years through...
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A one-kilogram chocolate bunny, premium hams, cake specialties: this is what Easter will be like on the shelves of Auchan!
Tradition and novelty come hand in hand in Auchan’s Easter offer this year: in addition to classic holiday staples, new flavors, premium hams and spectacular chocolate specialties await customers, all...
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Emotions, stories, authenticity – these were the deciding factors in 2025
For the third time, Trade magazin organised the Christmas TV Commercials – Audience Award Voting competition. This article is available for reading in Trade magazin 2026/02-03 Nine commercials entered the...
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Coffee in Italian – Caffè Vergnano Barista Championship 2026
Special coffee poems, blind tastings and other exciting competitions: for the third time, our country’s talented baristas gathered at the Caffè Vergnano Barista Championship, which took place on March 4...
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Dreher prepared messages from fathers for Women’s Day
“What kind of job would you like your daughter to have?” – this is the question Dreher Breweries asked its employees on the occasion of Women’s Day. The company handed...
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Progress in female employment has stalled
Women’s labor market participation continues to be sensitive to economic and social challenges. According to PwC’s current Women in Work Index, the pace of improvement in gender equality has continued...
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The herbs that connect: The centuries-old journey of Unicum advertisements from posters to the movie screen
Az Unicum nem csupán egy gyógynövénylikőr, a magyar identitás egyik folyékony építőköve, amely velünk együtt élte túl a világháborúkat, az államosítást és a rendszerváltást egyaránt. Ahhoz azonban, hogy az ikonikus...
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KSH: industrial production in January fell by 2.5 percent compared to the same period of the previous year, and increased by 1.5 percent compared to the previous month
In January 2026, the volume of industrial production decreased by 2.5 percent, while adjusted for working day effects, it increased by 0.3 percent compared to a year earlier, the Central...
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Nestlé and Sustainable Business Academy’s regenerative agriculture training successfully completed
The first joint, gap-filling regenerative agriculture training course between Nestlé and Sustainable Business Academy was successfully completed, providing a comprehensive overview of the theoretical foundations and practical application of soil...
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The egg market moved ahead of Easter: 8–10% price increase recorded from February to March
The domestic egg market has picked up as the Easter season approaches: after stagnating at the beginning of the year, prices have started to rise, with experts talking about an...
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Hungarian catering on American Airlines flights to Budapest
After a six-year hiatus, there will be a direct flight between the United States and Hungary again. American Airlines will launch a daily flight between Philadelphia and Budapest in the...
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Lightning-fast Auchan shopping with foodora!
Auchan is further expanding its online presence: all of its 19 hypermarkets and 5 supermarkets are now available through foodora’s popular home delivery service. Fast delivery within 60 minutes offers...
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This year, Shell Hungary draws attention to the diverse roles of women
The life of modern women today requires more than just balancing two roles. In addition to work and private life tasks, they now have to cope with countless situations every...
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AM: record amount of agricultural subsidies strengthen Hungarian farmers
The government’s goal is for the amount of commitments related to investment measures to reach 1,000 billion forints by March, András Tállai, Parliamentary State Secretary of the Ministry of Agriculture,...
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The 5+5 million forint loan and support scheme for restaurants can be applied for from the end of March
As part of the government’s 5+1-point hospitality industry action plan announced in January 2026, new, combined financing will be available to restaurants from March 23. Within the framework of the...
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IVSZ and WiTH are looking for female role models in the digital profession again this year
The IVSZ – Association of Digital Enterprises and the Women in Technology Hungary Association (WiTH) are announcing their fourth competition titled Female Role Models in the Digital Economy. The aim...
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Dunszt products won an international competition
Dunszt Premium Jams and Syrups (Lekvárda Ltd.) achieved outstanding results at the Carpathian Basin Syrup and Jam Competition held in Orosháza on March 7, 2026. Several of the company’s products...
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K&H: style, comfort, speed – this is how women pay today
On the occasion of Women’s Day, K&H examined the payment habits of women in March. The data shows that the financial institution’s female customers follow technological trends and choose mobile...
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Miskolc’s sustainable tourism experience program became a world leader
Miskolc’s sustainable tourism experience program has become world-leading, the Borsod county seat’s Edible Forest program won a gold medal in the Green Destinations competition at the Berlin International Tourism Fair...
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Cleaner than clean
Hungary’s cleaning products market achieved minimal growth in value in 2025, while remaining stable in terms of volume. This article is available for reading in Trade magazin 2026/02-03 However, the...
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Farmers switching to a too frugal mode can lead to crop failure
In February, Nyír-Chem Kft. organized a two-day spring waiting customer conference in Nyírség, which was attended by farmers from many parts of the country. The aim of the event, which...
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ESET: Even the arrival of an unexpected package can be an internet scam
Cybercriminals are increasingly using unexpected packages to scam people, and while the arrival of an unsolicited package may seem like a lucky coincidence at first, the background is often a...
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Ice cream tourism has begun
Spring is also coming to life at Lake Balaton: ice cream parlors around the lake will open for the weekend of March 15, and in many places they will be...
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It used to be like this: more than a hundred thousand people joined health funds in 2025
The number of new members joining health funds increased by over 100,000 last year, bringing the total number of members to almost 1.26 million – points out Mihály Barát, financial...
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New €2.6 billion financing facility opens for SMEs in Central and Eastern Europe
UniCredit has launched the next phase of the “UniCredit for CEE” initiative, which will strengthen the long-term support of small and medium-sized enterprises and micro-enterprises in the Eastern and Central...
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National Innovation Agency: 1.6 billion forint program strengthens scientific career orientation of young people in Hungary
A project to strengthen the scientific career orientation of young people is being launched. The development will be implemented by a consortium of the National Innovation Agency and the Association...
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Useful information on filling in the new data fields of the spraying log
In accordance with the requirements of the EU regulation, the data content of the spraying log has been modified: two new data fields have been added. Several questions have arisen...
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