News and articles
Focus on the domestic fishing sector at SIRHA Budapest
The “Kapj rá!” campaign to encourage fish consumption continues with exhibition appearances, roadshow stations and tastings. A press conference was held at the SIRHA Budapest international food and HoReCa exhibition...
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Where wheat turns into flour and data: this is how the domestic milling industry is digitizing
Grain processing has quietly become a significantly digitalized industry in Hungary, but the process only works if the network can keep up. When we examine the path of nearly a...
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High-protein products are taking over
In recent years the market for high-protein foods has expanded dramatically in Hungary, driven by the spread of health-conscious nutrition and active lifestyles. This article is available for reading in...
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SimplePay’s integrated operating model opens a new era in hospitality
SimplePay’s new solution organizes the entire service operation in catering establishments into an integrated system, from order taking to payment to administration. The aim of the product introduction is to...
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Bouquet or potted plant? This is how flower buying habits are changing on Women’s Day
Flowers are still the most popular Women’s Day gift, but six out of ten women are more happy with a potted, live plant than a cut flower – this is...
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AI has left the chat window: in 2026 it will be booking, shopping and making decisions for us
Artificial intelligence has reached a new level: in 2026, agentic AI models will replace traditional, static “question-and-answer” based chatbots. Technology is not only transforming marketing and customer service, but also...
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Awareness and caution are the defense against the increasingly sophisticated methods of online fraudsters
As online marketplaces develop, perpetrators of abuse are also turning to increasingly sophisticated tools, including artificial intelligence. Although the number of threats is increasing, with some caution and the use...
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Short wash cycle, long-lasting effect
Retail demand for household cleaning products – including detergents – in Hungary remained stable overall in 2024-2025, with slight growth. This article is available for reading in Trade magazin 2026/02-03...
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Lipton fruit infusions
Lipton Peach-Passion Fruit, Forest Fruits-Pomegranate and Pear-Rosehip teas bring freshness and character to every cup. Every sip is a real fruity experience! 100% natural ingredients – an authentic fruit tea...
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Regina BLITZ 3 ply innovative kitchen roll
With sheets that are 60% larger than traditional kitchen rolls and extraordinary absorbency, Regina BLITZ can easily cope with even the toughest challenges. Contact: Sofidel Hungary Kft. e-mail: infohu@sofidel.com...
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EY: EU state aid regulation facing significant change
The European Commission is preparing a comprehensive reform of state aid rules: the planned amendment to the so-called block exemption regulation promises easier access, greater flexibility and less administration for...
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Twenty-eight out of a hundred Hungarians would let their brains be directly connected to the internet
Twenty-eight out of a hundred Hungarians would let their brains be directly connected to the internet, while thirty-seven would give up all data protection if they received free and better...
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Stable growth in a turbulent market: Terran strengthens with portfolio expansion and technological developments
Terrán remained on a growth path even in the challenging construction environment: the company’s net sales increased by more than 14% compared to 2024, while further strengthening its market position...
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New Nestlé Vital nutritional drink targets the rising demand for healthy-aging solutions
Nestlé introduces Nestlé Vital, its very first product line of delicious, science-backed nutritional drinks designed for people who want to age well and maintain their health. As consumers reach midlife...
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K&H: hybrids have tripled, electric cars are on the rise, but gasoline cars play the main role
Gasoline cars have a massive advantage among middle-aged car owners, as 66 percent of them own a car with this type of drive. The share of diesel cars is 27...
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(HU) Átadták a SIRHA Budapest 2026 Innovációs Termékverseny díjait
Sorry, this entry is only available in HU....
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How does the forint exchange rate affect consumer prices?
In Hungary, the consumer price index has nearly doubled since 2010, while the increase in the eurozone was only 38 percent. This in itself means that with an unchanged exchange...
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HELL CITY has arrived, led by Michele Morrone
HELL celebrates its 20th anniversary in 2026 and does not look back, but opens the door. The brand launches its latest unified communication platform: HELL CITY, a cinematic, expandable brand...
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Two million people have already voted, so 57 million forints will be given to locals in 125 settlements, courtesy of Tesco
More than 2 million people voted for local community projects supporting the young generation in Tesco’s “Start for the Future” application program to decide which ones will receive the most...
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From ham to egg dye – comprehensive Nébih inspection continues until Easter
This year’s spring seasonal food chain inspection, ordered by Parliamentary State Secretary András Tállai, will start on March 2. Experts from the county government and district offices, under the direction...
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Will AI tell us what we can buy in stores and for how much?
The Hungarian-developed retail artificial intelligence system that not only knows everything about a store, but is also able to provide direct, live decision-making suggestions regarding operations based on data and...
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40 secure jobs, sustainable solutions – new BURGER KING® in Csepel
The newest restaurant of BURGER KING® has opened on the outskirts of Csepel Plaza, owned by Indotek Group, which simultaneously strengthens the district’s economy, renews neighboring public spaces, and offers...
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Important legislative changes: certain consumer rights now extend to SMEs
Micro, small and medium-sized enterprises will gain consumer rights thanks to several legislative amendments, warns international law firm Baker McKenzie. From March, the rules on consumer goods covered by mandatory...
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NGM: Hungarian micro and small enterprises can apply for site development under more flexible conditions
From Tuesday, domestic micro and small enterprises can apply for the site development support program under even more flexible conditions. The aim of the modifications is to provide a non-refundable...
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AM: focus on the role and protection of medicinal plants
On March 3, we celebrate World Wildlife Day, the aim of which this year is to draw attention to the role of medicinal and aromatic plants in ensuring human health,...
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What goes on a dog’s plate? Here’s the test of dog salami!
Dog salamis labeled as complete feed were tested by experts from the National Food Chain Safety Office (Nébih) in the Supermint program. The product test involved an official inspection of...
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Expert: EU AI regulation is here, but Hungarian businesses will have time to prepare for the changes
“The responsibility does not belong to the machine, but always remains with the human being,” said Dr. Viktor Vajda, an AI lawyer and deputy managing director of Neumann Nonprofit Közhasznú...
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Dizzying innovations in technology, we need to redefine the concept of innovation
A light system for disinfecting your mobile phone and remote control, all in the dishwasher. A refrigerator that doesn’t freeze food even at -3 degrees Celsius. Artificial intelligence is transforming...
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The Economic Committee of the National Assembly supported the Hungarian Competition Authority’s (GVH) report last year
On Tuesday, the Economic Committee of the Parliament supported the parliamentary adoption of the report on the activities of the Hungarian Competition Authority (GVH) for 2025 – the competition authority...
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Richter acquires Celmatix research portfolio
Richter Gedeon Plc. is acquiring the gynecological early-stage research portfolio of the US-based biotechnology company Celmatix Inc., Richter announced on the Budapest Stock Exchange (BSE) website on Tuesday. The assets...
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