News and articles
II. Green Gastronomy – Marketing Communication Workshop organized by the MMSZ HoReCa and Green Section
The 2nd Green Gastronomy – Marketing Communications Workshop is jointly organised by the HoReCa and Green Sections of the Hungarian Marketing Association (MMSZ) within the framework of the SIRHA Budapest...
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Retail sales of organic products in Hungary increased by 13.9% – our country is the second fastest growing market in the European Union
The latest statistics on global trends in organic farming have been released. The latest data for 2024 is summarized in the statistical yearbook “The World of Organic Agriculture”, which the...
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Nearly 140 domestic suppliers, 60% growth – SPAR Regions Treasures program accelerates with AI solutions
The SPAR Hungary Regions Treasures program expanded further and achieved significant growth in 2025, so a total of 569 products from 139 domestic small producers and businesses are now available...
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The keys to corporate growth in 2026: AI, acquisitions and rapid transformation
Despite global uncertainty, CEOs remain confident in their companies’ growth this year, according to EY-Parthenon’s latest international survey of 1,200 decision-makers in 21 countries. In an unpredictable geopolitical environment, respondents...
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The Milk Product Council and the Hungarian Product Nonprofit Ltd. are organizing a campaign targeting consumers
Due to the increasingly serious milk market crisis, the Milk Interprofessional Organization and Product Council and the Hungarian Product Nonprofit Kft. are organizing a campaign targeting consumers – the participants...
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Davos 2026: the risk premium has appeared on store shelves
On 19-23 January 2026 the 56th annual meeting of the World Economic Forum (WEF) was held in Davos-Klosters, Switzerland. Nearly 3,000 participants from more than 130 countries attended, including some...
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SIRHA Budapest 2026 – The biggest domestic celebration of the HoReCa sector
The top international food industry and HoReCa trade fair in Central and Eastern Europe will open its doors on 3 March: SIRHA Budapest welcomes domestic and foreign professionals to the...
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Chemical cocktail or safe food?
Confiscated African and Asian fruit shipments and detection of pesticides banned in Europe in southern European vegetables – the food alerts at the end of 2025 and beginning of 2026...
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Fewer employers plan to raise wages this year than last year
Employers’ wage development plans for this year are more cautious than last year. While on average nearly two-thirds of companies planned wage development in advance for 2025, only 55% of...
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Five WorldStar Packaging Awards 2026 for Rondo!
The international success story of Rondo Ganahl AG continues: In 2026, the group’s innovative packaging concepts received a total of five WorldStar Packaging Awards. Customized packaging concepts from several locations...
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Unexpected role reversal – in PreVital’s latest image campaign, cats go to work instead of their owners
PreVital’s latest image film was produced and developed domestically with the help of AI, which will be shown on screens in several countries. The client, Partner in Pet Food Hungária...
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The era of wage transparency is approaching
New European Union rules will fundamentally change how we advertise jobs, set salaries, manage salary secrecy, and address the gender pay gap. The author is Dr. Gergely Torma, attorney-at-law (DRG...
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New CEO at Magyar Suzuki Zrt.
As of March 1, 2026, Sakai Fumito is the new CEO of Magyar Suzuki Zrt. The new leader replaces Atsumi Masato, who managed the Esztergom-based company for almost five years...
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Customer experience significantly influences competitiveness – the new professional platform of the Hungarian Customer Experience Association has been launched
For the first time, the Hungarian Customer Experience Association (HCXA) organized the CX Day – Hungarian Customer Experience Conference, which kicked off in Budapest with a full house and more...
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Retail accounts: banks are already warming up for summer fee increases
Although banks have agreed to a moratorium on retail bank account fees until the end of June, some players have already published the amount of fee increases applied from the...
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Focusing on fair competition and ethical advertising
The joint online workshop of the Advertising Self Regulatory Board (ÖRT) and the Hungarian Competition Authority (GVH) was held amid record interest. This article is available for reading in Trade...
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NOBILIS IMMUNO+ Apple chips with strawberries
Dried apple chips made from Hungarian apples from sustainable sources, with strawberries and rosehip extract. It is a clean label, gluten-free, vegan, fiber-rich product and a natural source of vitamin...
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Péter Oszkó also sees the future in the Hungarian labor market
After Sharks, a well-known economist has also joined: Hungarian HR-tech startup targets 1 million employees After Sharks’ investors, another heavyweight business player has voted in Giggle. Péter Oszkó’s venture capital...
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PURINA ONE HYDRALIFE
Just two pouches a day* of PURINA ONE HYDRALIFE complementary pet food help support your cat’s hydration with a great chicken/salmon taste. (*For a cat of 4kg.) Additionally, this formula...
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New EU study examines gender differences in deep tech investments
Egy új, EU által támogatott tanulmány rávilágít a befektetések nemek közötti különbségeire Európában, különös tekintettel a deep tech szektorra, arra az innovációs területre, amely kulcsszerepet játszik Európa hosszú távú versenyképességében,...
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Chocolate rabbits might be smaller now, but they are yummy
One of the “specialties” of the seasonal sweets category is that trends arrive here with a delay. This is why inflation still had a very strong influence last Easter. This...
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K&H: others break the rules, we follow the rules? A double picture of Hungarian motorists
Although the majority of drivers adhere to several basic rules, the picture is quite mixed, according to the K&H survey. The new draft of the Road Traffic Act provides an...
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Uber targets $1 billion boost with 2026 European expansion
Uber plans to expand its food-delivery business into seven new European markets in 2026, launching services in markets including the Czech Republic, Greece and Romania, a company spokesperson told Reuters...
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Sodastream transforms into a full beverage brand
Sodastream has announced a major rebranding initiative as it shifts from a traditional sparkling‑water maker to a comprehensive beverage brand. The PepsiCo subsidiary unveiled a new logo, refreshed colour scheme...
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SPAR International and Veesion partner to enhance retail security with AI
SPAR International is pleased to announce a strategic partnership with Veesion, a global leader in AI-powered retail loss prevention. This collaboration marks a significant milestone in strengthening instore security across...
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NAV: a large quantity of smuggled cigarettes, tobacco and alcohol was found in a house in Debrecen
Tax inspectors found 26,286 boxes of cigarettes of various brands without Hungarian stamps, more than 10 kilograms of cut tobacco and 285 liters of alcohol of unknown origin in a...
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My love is trade marketing – Proven recipes and new waves
Three seconds on the shelf, two weeks during the Back to School season, nighttime shopping with QR codes and increasingly fragmented attention in social feeds – this is the environment...
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How to spend Valentine’s Day around here
Valentine’s Day is all about gift-giving and attention, which is also clearly reflected in bank card transaction data. K&H examined customers’ spending habits in the first two weeks of February:...
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OKSZ on the extension of the margin stop decree
The government – without any professional consultation – extended the margin reduction, i.e. the margin stop decree, until the end of May, which clearly indicates the unpredictability of the regulatory...
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PwC Consumer Loyalty Survey now available for pre-order
Loyalty has become one of the most stable sources of growth, but most companies do not exploit the full potential of loyal customers. PwC Hungary is conducting extensive research on...
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