News and articles
(HU) Karácsonyi tv-reklámok 2025 – indul a közönségdíj szavazás
Sorry, this entry is only available in HU....
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McDonald’s restaurants will be closed nationwide on December 24-25
For the Hungarian McDonald’s restaurant chain, it is a priority this year that its employees can spend the holiday season with their families. To this end, all of the company’s...
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Price reduction at Lidl: Popular butters are available for less
Lidl Hungary continues its price reductions and will permanently reduce the price of another basic food product from December 16. The company is passing on the price advantage resulting from...
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In a luxurious environment, with unlimited tasting: the 9th Indoor Beer Festival is coming
The demand for premium gastronomic experiences is growing spectacularly in Hungary, and the 9th Indoor Beer Festival is building on this trend, which awaits visitors in the elegant spaces of...
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What are you eating today? – Focus on food packaging
How can we protect food from physical, chemical and biological effects? How can the shelf life of food be extended? How can we preserve the freshness of products and prevent...
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If you want fresh pine, look for Hungarian-produced pine
Nearly two million pine trees will be sold nationwide in the coming days, and buyers can now typically find Hungarian-produced pine trees of all pine species. According to a joint...
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Allee’s operations are exemplary in terms of sustainability at a global level
Allee is the only shopping mall and building in Hungary to have achieved the highest level, Outstanding, in the BREEAM International In-Use Management Performance category, which is achieved by only...
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Careless corporate use of artificial intelligence can also violate trade secrets
The Hungarian law on artificial intelligence (AI) came into force on December 1, which allows companies to verify whether they are legally using AI systems, the international law firm Baker...
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The 7th Art is Business Awards were presented
On December 10, 2025, the National Dance Theatre hosted the 7th Art is Business Awards. The awards were presented – in a unique way in the country – to companies,...
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We subjected hygiene products to laboratory testing
The National Trade and Consumer Protection Authority (NKFH) conducted a comprehensive investigation into newborn diapers and various sanitary napkins to reveal the actual liquid-absorbing capacity of the products and to...
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This is how humans and AI work together – the artificial intelligence revolution in the workplace
According to GKI research, 80 percent of the Hungarian population is not yet actively using the opportunities offered by artificial intelligence. However, employers are starting to recognize the benefits of...
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More convenient payment options and new features are coming to BudapestGO
The Budapest Transport Center will update the BudapestGO application with new features in December. The improvements offer users faster and easier payment options, even more practical trip planning and a...
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Marketing Diamond Awards: Another record number of entries received – and you can still enter!
So far, nearly 500 agency and client entries have been received for this year’s Marketing Diamond Awards by the Hungarian Marketing Association (MMSZ), making it the most popular domestic professional...
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Billa Czechia Focuses On Quick Commerce
Billa Czechia has announced a shift in its online strategy, moving away from its traditional e-shop model to fully embrace quick commerce. This strategic pivot, driven by evolving customer behaviours...
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Retailers turn to AI for marketing, merchandising
AI investments are widespread across retail, but using the tech doesn’t automatically translate to business impacts, per a report from Berkeley Research Group. More than eight in 10 retailers have...
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Heineken launches WhatsApp technology that swaps voice notes for beers in pubs
Heineken has created a WhatsApp bot in an effort to transform long voice note monologues into real-life chats over a pint with friends. The technology, which is part of a...
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Challenges of the retail sector: retail has become more crisis-resistant
The retail sector – especially food retail – is going through a turbulent period in Europe and Hungary: post-Covid shocks, inflation, and a hectic regulatory environment have simultaneously transformed demand...
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NGM: conscious shopping for peaceful holidays, consumer protection advice for the Christmas period
The number of consumer protection risks also increases during the Christmas period. Therefore, it is important to make thoughtful and informed decisions while shopping, so that Christmas and the days...
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How to avoid the hassles of online shopping?
Hungarian online stores generate 25-30%, and in some cases nearly 50%, of their turnover in the 6 weeks leading up to Christmas. Despite the drastically increased load, packages ordered from...
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NKFH: no misleading values were found in the liquid absorption capacity of newborn diapers and sanitary napkins
A comprehensive examination of hygiene products, including newborn diapers and various sanitary napkins, found no misleading values in terms of the products’ liquid-absorbing capacity, the National Trade and Consumer Protection...
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The amount allocated for gifts has increased further
19-29 year-olds will spend an average of 51,000 forints on Christmas gifts this year, according to the latest data from the K&H Youth Index. Men plan to spend 63,000 forints...
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It’s time for company Christmas parties: a waste of money or a good party?
Hungarian employers continue to stick to their company Christmas traditions: where there was a festive event in the past, the vast majority will organize it this year as well, and...
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Price isn’t enough, promotions and re(in)novation are lifting the plane
On the fourth day of Business Days Erik Vágyi, managing director of NielsenIQ (NIQ) told in his presentation that the economic regulations of recent years have stabilised the price environment,...
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KSH: industrial production decreased by 2.7 percent in October compared to the same period of the previous year, and increased by 0.5 percent compared to the previous month
In October 2025, the volume of industrial production fell by 2.7 percent compared to a year earlier. The index adjusted for working day effects is the same as the unadjusted...
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The preferential loan program for the SME sector also improves the situation of large companies
The preferential, 3 percent interest corporate loan program announced for SMEs has been available for two months now, and its indirect effects are now starting to trickle down to the...
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MediaMarkt welcomes a new leader
MediaMarkt has appointed István Mezei as Omnichannel Sales Director. The new leader is responsible for coordinating the company’s entire online and offline sales operations and for the unified development of...
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Csemege: the taste and essence of an era
Csemege wasn’t just a chain of grocery stores but the taste, smell and essence of an era. On the occasion of the opening of the Csemege exhibition, we talked about...
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40 teams will compete in programming at Prograce in Pécs, the best teams can earn extra points for admission
The Neumann Society, PTE CyberLAB and the University of Pécs will jointly organize Prograce for the eighth time on December 16, 2025. This year, forty teams will compete in the...
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Ministry of Agriculture: further help for the dairy sector, educational institutions can join the school milk program even during the school year
The Ministry of Agriculture wishes to provide further assistance to dairy sector players in response to the developments in the dairy market. This expands the sector’s sales opportunities by allowing...
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Christmas gastronomic gifts safely with Nébih’s advice
With the Christmas holidays approaching, the Nébih Educational Program has collected the basic information on making homemade gastronomic gifts. As the holiday season approaches, more and more people are choosing...
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