News and articles
Róbert Zsigó: the National Trade Association stands on the side of multinationals
It has been proven once again that the National Trade Association is on the side of multinationals, not the Hungarian people, but the profits of foreign chains, even if this...
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Retailers protest against the reduction of deposit return fees
The National Trade Association (OKSZ) was shocked to learn that MOHU has unilaterally decided to cut in half the fees paid to retailers operating automated return systems for bottles returned...
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Pork, wet towel, tricks – this is how Hungarians grill!
Summer is in full swing, grills are fired up across the country, and Hungarian gardens, patios, and holiday homes are filled with smoke, aromas, and laughter. According to a recent...
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The European Commission has adopted a recommendation on voluntary sustainability reporting by SMEs
The VSME (Voluntary Sustainability Reporting Standard for non-listed Micro, Small and Medium-sized Enterprises) is a voluntary sustainability reporting standard developed by EFRAG. It offers a structured and simplified ESG reporting...
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The Balaton swim is cancelled again, the new date is August 9th, registration is also open again
Based on the weather forecast of the HungaroMet Siófok Observatory, the organizer, Budapest Sports Office, with the agreement of the Balaton Water Police Chief, has decided that the 43rd Lidl...
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The Cake of Hungary 2025 reimagines one of the greatest cakes of all time
This year’s “Cake of Hungary” competition celebrated the 140th anniversary of the iconic Dobos cake, calling on pastry chefs to reimagine the classic dessert. The winning creation, “DCJ Stílusgyakorlat” by...
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Unilever strengthened in both sales and price – exceeding analyst expectations
Unilever reported solid revenue growth in the second quarter of 2025: the British-Dutch consumer goods giant achieved organic growth of 3.8%, which exceeded analysts’ expectations of 3.6%, the company’s latest...
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More than 930 professionals have already been recommended for the Signature 40 2025 call
The Signature Platform is experiencing its most active nomination period yet: over 930 professionals have already been nominated for the Signature 40 list, which recognizes operational excellence in Hungary’s marketing...
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Despite the weakening seen in recent days, the forint can be proud of its performance this year
Since last Friday, the forint has been the worst performer among regional currencies, but compared to the levels seen at the beginning of January, it has shown the best results....
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K&H: the cashback program now also pays attention to teeth
Half of Hungarians have used private healthcare services in the past two years, and more and more people are looking for accessible yet high-quality options. The K&H cashback program now...
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Hungarian traditions and a Mediterranean sense of life can be found at the winners of the Bread of the Country and Innovative Bread awards.
Exciting results marked the 14th Saint Stephen’s Day Bread Competition: in 2025, the winner was the Alföldi Pajta Bread – made with spelt flour, while the innovation category was won...
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The first special prize winner of the children’s jury of Hungary’s Sugar-Free Cake has arrived
A new chapter has begun in the One Drop of Attention Foundation’s Sugar-Free Cake of Hungary competition. For the first time this year, not only the adult professional jury voted,...
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Small producers welcome consumers with open doors
Local producers across Hungary are opening their doors to consumers. During the Open Farm Gate Days, more than 150 family farms, wineries, and artisan workshops will welcome visitors between 23...
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Silky brownies and cherry sauce are hidden in the award-winning dough of this year’s Leaf Walking Cake (video)
Brownie and cherry sauce hidden in laminated croissant dough, crunchy layers, harmonious play of flavors – this is the August Dream, which brought the Three Variegated Cats Bakery first place...
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Whose trust is it? – this is how the domestic influencer market is changing
Two-thirds of Hungarian internet users regularly consume influencer content, but they are becoming increasingly selective and less susceptible to empty marketing slogans – according to a 2024 joint study by...
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New bread, old values: the winners of the St. Stephen’s Day bread competition have been announced
The Hungarian Bakers’ Association organized the St. Stephen’s Day Bread Competition for the fourteenth time this year, the results of which were announced on July 31 in the Hunting Room...
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The German beer market has sunk to a historic low – alcohol-free versions are becoming increasingly popular
German beer sales fell to a more than 30-year low in the first half of 2025: according to the latest figures from the German statistics office (Destatis), turnover fell by...
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The award-winning influencer campaign is relaunched
K&H’s influencer campaign, which was a huge hit on social media last year and caught the attention of many young people, is back. This time, instead of one, four young...
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Introducing the 2025 Country Cake
In 2025, a boundary-pushing buttercream cake proves to the nation that even classic techniques can make space for creativity – especially when paired with truly high-quality ingredients. The “Cake of...
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Airport and freight giant on a common path: Hungary would become a multimodal superpower
Waberer’s International and Budapest Airport have signed a strategic agreement: the aim is to make Hungary the most competitive air cargo distribution hub in Central Europe. The two companies have...
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Australia is the winner of the tariff war – Australian beef, wine and wheat may be cheaper in the US market
US President Donald Trump’s new tariff policy has given Australia an unexpected advantage: while he is hitting 69 countries around the world with tariff increases of between 10 and 50...
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NKFH took decisive action against an influencer who was distributing fake fat-busting products that were withdrawn from circulation due to food adulteration.
The National Trade and Consumer Protection Authority (NKFH) took decisive steps to prevent consumers from being deceived and their health endangered when it banned the further sale of dietary supplements...
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Walmart bets big on AI with ‘super agent’ strategy
The retailer is centralizing AI capabilities to avoid fragmentation, noting that the technology is already being utilized by 900,000 associates. Unifying its approach to the technology, Walmart launched a new...
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EU Sees 2% Growth In Ice Cream Production In 2024: Eurostat
Ice cream production in the EU increased by 2% year-on-year to 3.3 billion litres in 2024, according to the latest data from Eurostat. Germany retained its position as the top...
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Oatly Is Launching A Ready-To-Drink Matcha Latte Oat Milk This Summer
Oatly is the latest plant-based milk brand to launch a matcha latte product in the UK Oatly is launching a new matcha latte flavored oat milk just in time for...
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The Hungarian Central Statistical Office (KSH) reported better-than-expected GDP data
In Q2 2025, Hungary’s GDP figures published by the HCSO exceeded preliminary expectations: the raw year-on-year growth rate was 0.1%, seasonally and calendar-adjusted 0.2%, while the quarter-on-quarter seasonally adjusted growth...
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Beer producers are hoping for a hot August
After nearly three percent growth last year, domestic beer consumption significantly declined in the first half of this year. While the overall beer market shows a modest dynamic, certain product...
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Gergely Gulyás: the government is expanding the support program for small-town grocery stores
The government is expanding the grocery store support program launched in settlements with fewer than 5,000 people, the minister leading the Prime Minister’s Office announced on Thursday in Budapest, on...
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The European Commission proposes the introduction of a new type of tax
With the support of Unicum Riserva, the new series of performances by the beck@grecsó formation debuted in March, in which literature and music meet timeless character and tradition. As a...
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A special collaboration between Unicum Riserva and the beck@grecsó duo: the “love cane peace” has begun
With the support of Unicum Riserva, the new series of performances by the beck@grecsó formation debuted in March, in which literature and music meet timeless character and tradition. As a...
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