News and articles
Brake on Shein’s growth in Europe
The number of European users of shopping platform Shein is still growing, but no longer rapidly. From August last year through January this year, an average of just under 156...
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GKI: High base rate, low inflation?
At its interest rate-setting meeting on Tuesday, the Monetary Council kept the base rate at 6.25%, in line with analysts’ expectations. Looking at the inflation data, this may come as...
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Lidl sold nearly 100 million liters of Hungarian milk
Lidl Hungary has been placing special emphasis on supporting Hungarian suppliers, including Hungarian dairy farmers, for years. The supermarket chain sold approximately 99 million liters of ESL and UHT milk...
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Tetra Pak wins major award
Tetra Pak has won first place in the Scale! category of the 2026 Microsoft Intelligent Manufacturing Award (MIMA) for its advanced automation and digital solutions suite, Tetra Pak® Factory OS™....
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AI: Help or Addiction? Recent Research
A groundbreaking study was recently conducted in our country: for the first time, the effects of artificial intelligence on IT security and mental health were examined. AI is already rewriting...
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eMAG customers are looking for an entry-level model from a traditional bike and a more advanced model from an e-scooter in the first weeks of spring
With the arrival of good weather, demand for micromobility devices on eMAG has surged: almost half of sales were made up of traditional bicycles, with customers mostly looking for mountain...
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Lidl–UEFA: strategic partnership launched in the “Take Care” nutrition and amateur football programs
The Schwarz Group companies have entered into a long-term strategic partnership with UEFA, as part of which Lidl has become a partner of UEFA’s “Take Care” nutrition and Grassroots (amateur...
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Apenta+ ISOTONIC Keep up the level with Fábián Marozsán!
Apenta entered the isotonic sports drink market with new products in January. The Apenta+ ISOTONIC product line is available in three flavors – mixed fruit, cactus, pineapple – in a...
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The domestic press market maintained its stability in 2025, although the expansion in real terms was minimal
According to the MLE, in 2025 the “net-net” (reduced by agency and other discounts) print advertising market revenue was 36.316 billion forints.The total press revenue from newspaper distribution was 55.919...
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MARCA Poland 2026: the Central European private label sector will meet in Poznań on April 21-22
The second edition of MARCA Poland, the international trade fair focusing on the Central European private label market, will be held at the Poznań Congress Center on 21-22 April 2026....
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Hungarian Advertising Association: solid growth in 2025, but still lagging behind 2019
The 2025 MRSZ Media Cake is HUF 1,415.9 billion, the total Communication Cake is HUF 2,758.7 billion, meaning that despite the economy being close to stagnation, the media and communication...
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This is how Hungarians will travel at Easter this year
Hungarians are increasingly spending their Easter holidays abroad, and the war situation in the Middle East is not changing this. Despite a more than 10% decrease in the average price...
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Cheap clothing ordering sites: the “hidden risk” is not only environmental, but also cultural
The environmental burden of fast fashion has long been known, but the impact of ultra-cheap, lightning-fast online clothing ordering platforms is more complex: they can also cause cultural destruction –...
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Revolut reports growing annual profit and revenue
British fintech company Revolut increased its pre-tax profit by 57 percent to a record 1.71 billion pounds ($2.3 billion) in the year ended December 31, according to financial statements posted...
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The NKFH closed a store and withdrew food products from circulation due to serious violations.
The National Trade and Consumer Protection Authority (NKFH) revealed serious food safety and hygiene deficiencies during an inspection of three different commercial units, the authority announced in a statement sent...
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Generation Z vs. senior executives: young people are ready, companies need to act now
For younger generations, it is now a basic assumption that sustainability is part of economic decisions. However, companies often still need to prove that green aspects can bring not only...
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An irrigation project that is outstanding at a European level was implemented in Mezőfalva
An underground micro-irrigation system has been built on approximately 330 hectares in Mezőfalva with the professional support of Pipelife Hungária Kft., a member of the Wienerberger Group. The project is...
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István Nagy: generational change is becoming a reality in more and more places in Hungarian agriculture
Generational change is becoming a reality in more and more places in Hungarian agriculture, which is thanks to the fact that young people also see their future in the renewing...
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Asda And Podback Recycle 20 Million Coffee Pods In First Year Of Partnership
UK retailer Asda has recycled 20 million coffee pods in the first year of its partnership with Podback. Since the partnership launched in January 2025, more than 250,000 Podback bags...
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Half of Hungarians experience noise-related symptoms, according to a new Ipsos survey
Our home could be a mental sanctuary – if only it were quiet. However, according to recent research by Ipsos and Wavin, constant background noise can make it difficult to...
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Transportation in the smart cities of the future – how do self-driving and related technologies make our lives safer?
Self-driving cars operate truly safely when they communicate not only with each other, but also with certain elements of the city infrastructure: traffic lights, sensors, digital systems, some of which...
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Agrometeorology: autumn sowings overwintered well, even managed to strengthen at the beginning of winter
Autumn sowings overwintered well, even managed to strengthen at the beginning of winter, but freezing at the end of winter could have caused problems – wrote HungaroMet Zrt. in its...
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Important deadline: annual nitrate data reporting due by March 31
The National Food Chain Safety Office (Nébih) draws producers’ attention to the upcoming deadline. The deadline for nitrate data reporting is March 31 every year. The data to be submitted...
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Danone buys meal-replacement firm Huel
Huel “resonates with Danone’s mission of delivering health through food”, the French dairy giant’s CEO said. Danone has snapped up UK meal-replacement business Huel. Hertfordshire-based Huel, set up in 2014,...
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Zalando is scaling up its use of AI-powered warehouse robots
Zalando is rolling out smart warehouse robots to several European distribution centers. According to the e-commerce giant, the robots speed up order fulfillment and lighten the workload by taking over...
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EU egg and egg product imports increased by one and a half times
According to the currently available data from the European Commission, the EU’s (EU27) egg and egg product imports increased by 52 percent to almost 170 thousand tonnes in the first...
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Shoppers loved chocolate bars
Chocolate bars have performed better than tablets recently, as their more favourable unit price has offered more affordable indulgence for consumers. This article is available for reading in Trade magazin...
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(HU) FruttaMax Gold szörpök
FruttaMax Gold is a new premium syrup range that brings back the world of classic, “old-fashioned” syrups. It comes in six flavours: blue grape, sour cherry, orange, lemon, strawberry, and...
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Nappy market: forced to adapt
In 2025 the domestic nappy market was shaped by declining birth rates, the after-effects of inflation, and changing consumer decisions. This article is available for reading in Trade magazin 2026/04...
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Gentle, safe and conscious
In 2025 the baby and child hygiene and body care category was first and foremost influenced by demographics, the impact of price increases, growing price-sensitivity, and shifting demand toward premium...
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