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The world’s best FMCG ads
Gábor Tolnai, head of marketing insight division at Kantar Hoffmann introduced the world’s best performing FMCG advertisements at the Business Days conference. This article is available for reading in Trade magazin...
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Campaign to encourage pork consumption launched
Red meats occupy a prominent place in a balanced diet, as they contain many minerals that are difficult to absorb from other foods – this is what the “Celebrate with...
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St. Hubertus’ new campaign conveys the magic of nature
St. Hubertus is drawing attention to the power of the wilderness with a series of interviews called “Friends of Nature” and providing a glimpse into the stunning beauty of our...
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Hungarian HR leader wins one of Europe’s most prestigious diversity awards
Zsófia Komáromi, Chief Talent Officer of Publicis Groupe Hungary and Talent Transformation Partner of Publicis Groupe CEE, was awarded the 2024 HR Diversity Champion of the Year category at the...
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NAV Audit Trends in 2024: Lessons and Focus Areas of Transfer Pricing Data Provision
The regulatory and practical challenges of transfer pricing were analyzed at Deloitte’s latest webinar, where tax advisor experts and a representative of the Tax Administration shared their experiences on the...
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Lidl prepares for Biedronka’s market entry in Slovakia
Lidl in Slovakia underlines its claim to price leadership. The discounter is permanently cutting prices on basic groceries, thus anticipating a VAT reduction that will become mandatory at the beginning...
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Inside Aldi Nord’s ANIKo discounters in Germany
The latest store concept of Aldi Nord in Germany enhances efficiency and spotlights fruit and vegetables, reflecting its commitment to price leadership in the market. By optimizing in-store processes and...
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Another triumph of Hungarian cheese culture – Hungarian cheeses conquered the World Cheese Awards!
Hungarian artisanal cheeses stood out again this year at one of the world’s most prestigious cheese events, the World Cheese Awards held in Portugal. Breier Farm’s Pilisi cheese was once...
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Another scam is spreading – fraudsters are misusing the names of law firms
In recent weeks, many companies have come under a new type of attack – they receive emails that appear to be genuine solicitations from lawyers in the name of real...
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Hybrid work and active commuting: improving well-being and productivity
The results of a survey by the International Workplace Group (IWG)* highlight that hybrid working – which allows employees to split their working hours between home and office – not...
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High quality is ensured in the Christmas fish offer this year as well
The weather did not make things easier for domestic fish farms this year either, but despite the difficulties caused by the drought, there will still be plenty of high-quality Hungarian...
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Nébih: the distributor recalled 30 grams of Whey protein chocolate-flavored whey protein
Due to the possible presence of metal fragments, Tízpróba Magyarország Kft. (Budaörs) has recalled 30 grams of Whey protein chocolate-flavored whey protein with a best-before date of February 2026 from...
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Will the craftsman or Temu sign be under the tree? – a survey was conducted by the Hungarian crafts website Meska
According to a survey by the Meska online craft marketplace, nearly 80% of people are buying personalized gifts this Christmas, a significant portion of which are handmade surprises. The research...
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Lidl Germany returns to its discount roots
Lidl is modernizing its German stores to counter Aldi’s return to growth and to reflect changing consumer preferences. The new strategy emphasizes simplicity and efficiency while reinforcing Lidl’s discounter image....
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DRS System in Hungary: Tips for Successful Returns
On January 1, 2024, Hungary launched the DRS (Deposit Return System), enabling the return of single-use beverage containers – including metal, PET, and glass bottles – ranging from 0.1 to...
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Aldi needs more customer data
Aldi must dig deeper into data to get closer to its customers. Germany’s Aldi is doubling down on price to defend its position as the price setter in its domestic...
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Nestlé to spin off water business in attempt to fuel growth
Nestlé said the new management of the drinks assets will “evaluate the strategy” for the business, including “exploring partnership opportunities”. Nestlé is to separate its water and “premium beverages” activities...
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(HU) Kánya Kata: mindenki felelős a saját életéért!
Sorry, this entry is only available in HU....
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The collaboration between Agroloop and FreezeM opens new horizons in the insect protein industry
Agroloop’s larval breeding and feed raw material production activities opened up a completely new industry in agriculture. This is raised to a higher level by the cooperation with FreezeM Ltd.,...
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Polish customers want responsible ecommerce
Customers in Poland expect real pro-ecological actions and social commitment from online stores, according to the Chamber of Digital Economy in a new report. According to the government agency, Poland...
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Here is Unicum Orange Bitter: orange flavor and sunny dolce vita
Zwack Unicum’s latest innovation, Unicum Orange Bitter, has arrived, and with its orange flavor, it brings freshness and Italian joie de vivre to the domestic world of Unicum and herbal...
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Black Friday 2024: Not even a possible disappointment takes away the desire to shop
The popularity of Black Friday in Hungary remains unbroken: 94 percent of the adult population aged 18-79 have heard of it, and this year nearly half of the adult population...
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Late night shopping at the Westend dm store with Lili Regán, Kiso and the new adidas Vibes fragrance collection
Vibes, the latest fragrance collection of the adidas brand, was presented to customers and beauty experts in the framework of a Late night shopping event at the dm store in...
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Sustainability on the shelf: what do shoppers think about packaging and the environment?
This article is available for reading in Trade magazin 2024/11 In a representative survey NMS Hungary asked 535 people how environmentally aware they consider themselves to be. 87% of respondents...
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Moni Lisa Tibenszky: Teenagers are afraid of insecurity and often experience a feeling of “I am not good enough”
Trade magazin’s Business Podcast continues Moni Lisa Tibenszky, managing director of the School of Responsible Parents, sports mental coach, life and business coach was Szilvia Krizsó’s guest in the latest...
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The future of the Hungarian food industry: sustainable innovation
Both as owner of Real Nature Kft. and as chairperson of the supervisory board of the Chain Bridge Club, every day I see that consumers are interested in the protection...
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