The island of Capri inspired Peroni’s new super premium lager
Peroni is introducing an easy-to-drink lager with a Mediterranean feel to it, in line with trends. The characteristic taste of Peroni Nastro Azzurro Stile Capri is made even more unique by the extract of premium quality Italian lemon and olive leaf.
“Easy-drinking beers are showing double-digit growth in both volume and value worldwide, just like in Hungary”
– states Judit Mocsári, senior brand manager of international brands. Based on this consideration, Peroni decided to target this segment, currently mostly dominated by American and Mexican beers.
Peroni Nastro Azzurro Stile Capri is made in Italy with excellent ingredients, expertise and passion. The grains give a clear and mild color to Stile Capri, which – for the first time in Peroni’s history – is bottled in colorless bottles. In order to avoid the appearance of the “light taste”, an additional step was included in the cooking stage. For this reason, ultraviolet rays cannot initiate reactions that adversely affect the taste in individual elements of hops. The characteristic taste of the golden juice is made even more unique by the olive leaf extract, which is added during the brewing process, and by the extract of the premium quality Italian lemon, which is added to the beer during filtration. Apart from the above extras, the production technology of the Stile Capri is the same as that used for the Peroni Nastro Azzurro, thus ensuring the usual outstanding quality.
Related news
Alcohol-free beer becoming increasingly popular in Germany
More and more people in Germany are drinking non-alcoholic beer…
Read more >Alcohol-free era change: challenges and opportunities in the global beer industry
The European beer industry is facing geopolitical obstacles and new…
Read more >May 17th is a holiday for lovers of Hungarian small-brew beers
On Saturday, May 17, Hungarian small breweries will once again…
Read more >Related news
GKI Analysis: Without EU funds, the domestic economy would just flounder
On May 1, Hungary marks the 21st anniversary of joining…
Read more >Csökkentette az élelmiszerárakat az árrésstop és az online Árfigyelő bővítése
2025 áprilisában csökkent az infláció és az élelmiszerárak növekedési üteme…
Read more >NGM: we always take action against unjustified price increases, inflation may decrease further in the coming months
The government is successfully fighting price increases. In April, inflation…
Read more >