Candy – Inspiring the future for 80 years, now opening a new era

By: Trademagazin Date: 2025. 04. 16. 09:55

Candy, the traditional Italian home appliance brand, celebrates its 80th anniversary this year. The brand, which has become synonymous with style, innovation and affordable technology, continues to create with the same vigor today as it did in 1945, when it introduced Italy’s first domestically designed washing machine. Since then, the Candy name has been intertwined with household innovation and has continuously shaped the comfort and functionality of homes.

The brand has now become one of the world’s best-known home appliance manufacturers and has been a member of the world-leading Haier Smart Home group since 2019. Distribution in Hungary is carried out by Candy Hoover Hungary Kft., the domestic subsidiary of Haier Europe.

“With the introduction of the New Candy appliances, not only the logo is renewed – it is time to look at the brand differently”

– emphasizes István Huczka, Managing Director of Candy Hoover Hungary Kft. “The ‘Ready to Live’ philosophy perfectly reflects where Candy is headed: towards affordable smart solutions, clarity, ease of use and real everyday comfort. The brand’s new image and product portfolio mark a bold, fresh direction, while remaining true to Italian design and the core values of the last eighty years.”

Candy has always been a pioneer in technological innovation. Today, the brand’s products feature intelligent features such as simply-Fi or the hOn app, which truly bring the concept of the ‘smart home’ to life.

In line with the ‘Ready to Live’ renewal in 2024, Candy is entering the market with a new visual identity and design. Candy Fresco refrigerators with advanced airflow technology, Candy Bake ovens with no preheating function, or Candy Rapido’ dishwasher with its record-breaking 35-minute program all aim to make home life more comfortable, more conscious and more joyful.

“Although the concept of smart home is a modern term, the desire for household appliances to make life easier has always been present. Candy appliances still provide the same support today – only in a more modern form and at a higher technological level. The gradual reorganization of the production portfolio and the commissioning of new production lines also ensure a very high level of quality,”

– added István Huczka.

The brand’s 80th anniversary is not only a look back, but also a new beginning: in 2025, Candy will celebrate its innovative heritage with international campaigns, special promotions and new products – while inspiring the homes of the next decade.