Budweiser Unveils New Football Pitch Made From Recycled Plastic Cups

Budweiser has launched a unique football pitch, The Budweiser ReCup Arena, created from its recycled plastic cups in Sochi, Russia.

Over 3.2 million Budweiser Red Light Cups were used during the recent FIFA World Cup, and more than 50,000 cups were collected at arenas and at the FIFA Fan Fests. Together with the World Cup Local Organising Committee, Budweiser collected and recycled the Red Light Cups, used 50,000 of them to create an innovative, wear-resistant coloured coating for a new pitch measuring 65 x 42 metres. The stadium furthers Budweiser’s commitment to sustainability, Checkout reports.