Brau Beviale: attractive drinks, new technology

The most important exhibition for European beverage manufacturers, Brau Beviale will be held between 12-14. November, in Nurenberg. idén november 12-14. Over 1,400 companies will attend the event, while the number of visitors is expected to be 34,000. Petra Trommer, the press chief of the event has held a press conference about the event in Bratislava. According to Gert Erhart, an expert of Brau Beviale, some expansion is still expected in sales in the Central European region, concentrating mainly in the alcohol-free segment. Attractive appearance and creative innovation is increasingly important. For example, heat absorbing labels have been introduced which prevent the bottle from warming up in our hands. Saving energy and economising on the use of materials will be the priority topics discussed during the event.