Brand Foodprint: Coca-Cola leads

Coca-Cola remains the world's most-chosen FMCG brand for the second year in Kantar Worldpanel's Brand Footprint ranking.

The No 1 beverages manufacturer was chosen 5.8 billion times by global consumers in the last year, 120 million more times than in 2012. This 2% growth came mainly from Central America, Colombia, Germany, Ireland, Mexico, Russia and Thailand.
Top 10 global beverage brands

Business first, then consumer reach points, in millions.

Coca-Cola (5,788)
Nescafé (2,173)
Pepsi (1,926)
Sprite (891)
Tang (888)
Milo (793)
Fanta (749)
Minute Maid (714)
Lipton (552)
Gatorade (540).

Coca-Cola is the only beverage purchased by more than 40% of consumers worldwide. Its nearest competitor in the ranking of the Most Chosen Beverage Brands in terms of global penetration is Pepsi, which reaches 26% of global shoppers.

The Brand Footprint ranking reveals the brands that are being bought by more people, the most often in 35 countries around the world, across the food, beverage, health and beauty and homecare sectors.

The report outlines the winning strategies that most successful global FMCG brands are employing, as well as key global consumer and industry trends.

(Kantar Worldpanel, Shaun Weston, foodbev.com)